商务英语课程Unit15-E-CommercePPT课件

1、1 Learning Objectives Understanding some basic concepts of E-commerce Talking about the Internet and E-commerce Talking about shopping online Writing e-mails 2 Speaking Task Warm-up Practice Listening Task Follow-up Practice Writing Task Reading Task 3 We need to discuss some questions about what we

2、 are going to learn in this unit. Sure, thatll help us understand better about what we are asked to do. 4 1. Discuss the following questions. 1) What kind of Websites do you often visit? 2) What do you think of E-commerce in China? 3) Why are companies interested in E-commerce? 4) What are the benef

3、its of E-commerce? 5) Does E-commerce have any disadvantages? What are they? 6) What do you think of online shopping? 7) What is the relationship between E-commerce and E-business? 5 Benefits of E-commerce Firms are interested in E-commerce because, quite simply, it can help to increase profits. All

4、 the advantages of E- commerce for business entities can be summed in one statement: E-commerce can increase sales and decrease costs. For Companies : (1) It increases profits. (2) It increases sales. (3) Advertising can reach potential customers in every country in the world. (4) A virtual communit

5、y if formed, not in the physical world, but on the Internet. (5) It decreases costs. 6 Benefits of E-commerce For Buyers : (1) Increases purchasing opportunities. (2) Provides competitive bid information. (3) Increases speed and accuracy of information. (4) Reduces costs. (5) A wider range of choice

6、s are available. (6) Some products such as software, audio clips, or images, can be delivered via the Internet. (7) Society derives benefits. (8) Electronic payment of tax refunds, public retirement, and welfare support costs less to issue. (9) Electronic payment is more secure and faster. (10) E-pa

7、yments are easier to control than checks, which can help protect against fraud and theft losses. (11 ) You can work from home. (12) It reduces commuter-costs and traffic jams. (13) Its environmentally sound reduces pollution. (14) Distance education has emerged. 7 Disadvantages of E-commerce (1) Som

8、e business processes, such as perishable foods, and high-cost items such as jewelry or antiques, may be difficult to inspect from a remote location. (2) E-commerce is new and some people are slow to adapt to change. (3) Technologies are changing so rapidly that keeping pace with change will ultimate

9、ly become too costly. (4) There is employee turnover, as many skilled employees leave to start their own businesses or for higher salaries. (5) Many companies face cultural and legal impediments to E-commerce. (6) There is the difficulty of integrating existing databases into the software that enabl

10、es E-commerce. (7) Some consumers are still fearful of sending their credit card numbers on the Internet. (8) Other consumers are simply resistant to change and are uncomfortable viewing merchandise on a computer screen. (9) Internet laws are confusing and conflicting. 8 Tips for safe on-line shoppi

11、ng (1) Know your merchant. Find the companys physical location. (2) Find out refund and return policy. (3) Protect your Internet passwords. (4) Protect your privacy. Only provide your credit card or social security information on-line in a secure environment. (5) Keep accurate records. (6) Know your

12、 consumer rights. 9 In this part you will listen to two passages about the Internet and E-commerce. Try to finish the exercises while listening. Are you ready? 10 15.1.1 Listen to the passage and answer the following questions. 1）What abound on the Internet ? Good deals, convenience, and choice abou

13、nd on the Internet. 2) Why do you use a browser that should comply with industry security standards? Because these standards scramble the purchase information you send over the Internet, helping to secure your transaction. 3) If you are not familiar with a company selling online, what should you do?

14、 You should ask for a paper catalog or brochure to get a better idea of their merchandise and services. Also, determine the companys refund and return policies before you place your order. 4) What is suggested in establishing a password? Be creative and never give it to anyone. Avoid using a telepho

15、ne number, birth date or a portion of your Social Security number. Instead, use a combination of numbers, letters and symbols. 5) What should you do after you place your order online? You should print a copy of your purchase order and confirmation number for your records after you place your order.

16、6) Before you sign up for the service of paying bills and checking your account status online, what should you do? You should evaluate how the company secures your financial and personal information. 11 2. Listen to the passage and fill in the missing information in the blanks according to the infor

17、mation you hear. Today, the Internet is reshaping the way business transactions are conducted. It is empowering both consumers and businesses by providing expanding markets and choices to not only national, but also international communities. It enriches competition in products and prices and it dri

18、ves change and improvement, given its ability to provide information and comparative choices. Putting up a Website to promote and display products, and the luring online shoppers in to look around at the offerings, however, are only one dimension of conducting business via the Internet. To realize t

19、he true potential of electronic commerce, an effective method of receiving payment for products sold or delivered through the Internet is a necessity. This is the focus of current Internet-related research. While it is currently possible to make purchase over the Internet, this form of commerce has

20、not yet gained sufficient popularity. It has great potential. While nobody is certain what the future will bring, we do know that the Internet recognizes no national borders. Electronic commerce is global in nature, so the Internet cant help but to dramatically increase international business. The e

21、ver- changing technology in electronic commerce and the introduction of new hardware, software, and service technology force market participants to quickly and readily adjust their basic business strategies. Companies who want to participate in the worldwide electronic commerce revolution must adapt

22、 their electronic commerce service capabilities and product offerings to the requirements of the electronic commerce marketplace. 12 In this part you are going to read two dialogues in pairs and then you will be asked to answer some questions about what you have read. Please read louder! 13 1) Whats

23、 the difference between E-commerce and E-business according to Mr Smith? E-commerce refers to the exchange of business information between two or more organizations. An example of this would be buying and selling products or services over the Internet. E-business refers to using the Internet for any

24、 other business support functions that dont directly support sales, such as setting up travel arrangements for employees or transferring stock between warehouses. 2) Do many people today use the term E-commerce, in its broadest sense, interchangeably with E-business? Yes. They use E-commerce to incl

25、ude E-business functions. 3) What are two types of activities covered by E-commerce? They are indirect E-commerce and direct E-commerce. The former involves only ordering of tangible goods electronically and the latter is online ordering, payment and delivery of intangible goods and services such as

26、 computer software, entertainment content, or information services on a global scale. 4) How can E-commerce applications be separated? E-commerce applications can be separated into some specific categories like B2C, B2B and C2C. 5) Whats the difference between B2C and B2B? Their customers are differ

27、ent. B2C customers are individuals while B2B customers are other companies. 6) How can e-support serve the companies? It helps companies to provide support and solutions for customers. 15.2.1 Dialogue Read the dialogue and then answer the following questions. 14 15.2.2 Dialogue Read the dialogue and

28、 then answer the following questions. 1) Why did Betty say that buying cosmetics online was different from buying books online? Because for cosmetics youve got to see how it looks. 2) Did Sally agree with Betty? No, she said that they were very much similar in nature. 3) What sorts of things does Be

29、tty buy online now? She may buy many things online now, such as plane tickets, toys, concert tickets and CDs. 4) How did Betty buy his plane tickets before? She talked to her travel agent when she bought a ticket. 5) Why did Sally think that very soon people could buy almost anything online? To her

30、knowledge, this year Americans buy about $ 15 billion worth of consumer goods online. U.S. business will spend $ 109 billion more in buying from one another. 6) Do you think online shopping will replace our traditional way of doing shopping? (Open) 15 16 PRE-READING QUESTIONS FOR PAIR WORK 1）Do you

31、know the difference between e-commerce, e- business and e-shopping? 2）In your opinion, how do you view the future of e- business in China? 3) Does online shopping in China have a good future? Why? 4) How will you build up your own network if you are an engineer? 5) Make a list of the advantages of b

32、usiness-to-business e- commerce. 17 Answer the following questions: 1) What is E-commerce? How does it work? E-commerce is the practice of buying and selling products and services over the Internet, utilizing technologies such as the Web, electronic data interchange (or EDI for short), email, electr

33、onic fund transfers and smart cards. In brief, it is the online exchange or sale and purchase of goods and services. If you want to utilize E-commerce, you can go on the Internet to conduct your business transactions just by a click of your mouse button and a flick of your finger. 2) What are the be

34、nefits of E-commerce? The benefits of E-commerce are as follows: increased global presence; lower internal costs; better, more inviting, convenient and comprehensive presentation of goods; more convenient and easy business to business e-commerce and the same opportunity for small or large firms to s

35、et up and conduct business on the internet. 3) What is electronic data interchange (EDI)? EDI refers to the electronic exchange of business information between two companies using a specific and structured format. 18 4) What are the benefits of EDI? EDI has the potential to cut massive amounts of ti

36、me out of the sales or purchase process. EDI reduces costs by cutting down on data input, routing and delivery. 5) What did the International Chamber of Commerce do in order to render terms fully compatible with new developments in EDI? The International Chamber of Commerce revised International Rul

37、es for the Interpretation of Trade Terms in 1990 and Uniform Customs and Practice for Documentary Credits (Publication No. 500) in 1993, both of which have made global E-Commerce possible. 6) What is a key factor in the explosive growth of E-commerce? A key factor in the explosive growth of e-commer

38、ce so far has been the relative lack of regulatory barriers. 7) What is the future of E-commerce? E-commerce is the way of future, but there is still a long way to go to make it perfect. 19 20 The full name of E-mail is Electronic mail. The coming out of the Internet since 1990s has brought people i

39、nto the increasing usage of the E-mail system to transmit information, resulting in the gradual formation of a no paper society. E-mail has been promoting the development of E-commerce and the development of E-commerce and the Internet have thus been impelling the leaps and bounds of the E-mails. E-

40、mail has changed the models of business operating and office working of the enterprises, and as well has transformed the financial activities and purchasing models. The communicating pattern of E-mail is both fast and cheap and is now obtaining its globalization and popularization to a increasingly

41、widened extent. 21 E-mail Guidelines for writing business e-mails 1. Give the message a subject/title. 2. Keep the subject short and clear but avoid such headings as: Good News, Hello, Message from Mary. 3. Start the message with a greeting so as to help create a friendly but business-like tone. 4.

42、Watch the length of the paragraphs. 5. Keep the message concise and short. 6. Start with a clear indication of what the message is about in the first paragraph. 7. When replying to another person, quote excerpts (or, for short messages, the entire text) of the original communication. 8. End the mess

43、age in a polite way. 9. Include your name at the end of the message. 10. Follow all rules of proper spelling, punctuation, and correct word choice. 11. Check your electronic mailbox at least once a day. 12. Never use e-mail for confidential message. 22 Sample e-mail From: Mail To: * *.*.* Subject: M

44、y order of May 5 Dear Sir/ Madam: On 5 May I ordered EZLetter (Item No. B-126, $80 from you via your on- line shopping Web site. Well, what I received today was EZWriter (Item No. B-129) and this is NOT what I ordered. I believe this is due to a clerical error on your part, and I want you to check y

45、our records and send me* EZLetter* asap. In the meantime, please let me know what I should do with the software I did not order. Do you want to send it back to you COD? I hope to hear from you very soon. Best regards, 23 Writing Practice You are a sales manager for an office equipment supplier. You

46、are organizing your schedule for visiting your existing clients next week. Draft an e-mail to one of your clients: explaining why you would like to visit them proposing a time to visit asking them to suggest an alternative if necessary other necessary points, if any. 24 Practice makes perfect We wil

47、l practice what we have learnt in this unit. Yes, lets do it! 25 1) A: _ B: E-mail was invented and first used by an American named Ray Tomlinson. 2) A: What about E-commerce in your city? B: _ 3) A: _ B: The Three best-selling product categories online are books, CDs and computer products. 4) A: _

48、B: It means E-commerce between business organizations and consumers. 5) A: _ B: Our target audience for the web is young professionals. 6) A: _ B: Our encryption techniques are changed monthly. 7) A: How many types of E-commerce are there? B: _ 8) A: _ B: Electronic money is value information in ele

49、ctronic form that is backed by monetary value in actual circulation and can be used as a means of payment. 9) A: What do you think of E-commerce environment in China? B: _ 10) A: What do you think is the most important factor influencing E-commerce future? B: _ 1. Questions and Answers What would yo

50、u say? 26 2. Are you for or against these opinions about E-commerce? 1) Once you have an E-commerce application platform, you can solve all the E-commerce problems. 2) It is more difficult to sell to another business than to most consumers. 3) The sole function of B2B exchange is to provide a websit

51、e for companies to buy and sell to each other. 4) Online collaboration is of great significance and every company is willing to invest in such systems. 5) Most companies selling to businesses dont have to integrate with their consumers systems. 6) Security issues and privacy requirements are barrier

52、s to E-commerce progress indeed. 7) Information networks are more and more critical to your business because of increasing demand for powerful transactional solutions. 8) E-commerce has make it possible for the company to provide 24 hours service. 9) Consumers long-term loyalty means cost reduction

53、and high margins. 10) Electronic methods for payment decrease the function of the bank. 27 3. Presentation Practice Make a short presentation on the following topic. Try to find as much information as you can from different sources available for your talk. How can we create a good environment for E-

54、commerce? What is the difference between E-commerce and the traditional business? What are the limitations of E- commerce? Relevant topics of your own choice 28 4. Translation Practice 1）国际互联网最好的一点是网上不断扩充的丰富资源基本上是免费提供的， 你所需要做的就是上网。 The best part of the Internet is its ever-expanding riches are basic

55、ally free and all you have to do is to get yourself there. 2）电子商务是指通过电子媒体来进行商务活动。这意味着使用简单、快捷、 低成本的电子通信手段来进行交易，交易的双方不必进行面对面的会晤。 E-commerce is doing business through electronic media. It means using simple, fast and low-cost electronic communications to transact, without face-to-face meeting between t

56、he two parties of transaction. 3) 电子商务的优势几乎是无限的，最重要的是它能够扩大你的客户基础，增加 销售总量，而且无疑能够增强你的形象和声望。 The advantages of E-commerce are virtually unlimited, the most important being an increase of your customer base, your overall sales and undoubtedly your image and prestige. 4) 在你能够正确选择建立你的电子商务之前，必须确切的判定，需要什么才能

57、 具有在线竞争力。 You must determine exactly what you need to be competitive, before you can select the setup for your E-commerce. 5)电子营销就是借助互联网进行的营销活动。它也是电子商务的一个基本组成 部分。 E-marketing is the marketing with the help of the Internet. Its also an essential part of E-commerce. 29 6）传统营销要素由4P组成，即产品、价格、渠道和促销。而电子营销有4C组成，即顾客、成 本、便利和沟通。