TheoryofCreativeAdvertisingCreativeandMedia-精选文档

1、Theory of Creative Advertising Creative and Media:with the rapid development of society , in peoples daily life , advertisingcreative and media ideas graduallyoccupied most of the peoples life , and play a huge market driv ing force. This paper mainly an alyzes the creative advertis ing creative and

2、 the media of differe nt locati on and meaning , to explain the inner link between both.Advertis ing creative for people to do graphic desig n will not feel stra nge. Advertisi ng creative, I believe ,can be divided into two aspects , the advertising and creative , it requires the comb in ati on of

3、the two aspects. If just a simple advertising, will be a lot lesscompetitive in the moder n society, it is because of thecreative injectio n , make advertis ing value is particularly prominent. Advertisingcreative , is throughthe designers unique technological means clever advertis ing creatio n scr

4、ipt, more outsta nding productfeatures and brand conno tati on, and to promote productsales. Advertising creative outstanding is creative thinking in advertis ing campaig ns, and the creative thinking is no vel and bold method to create a disti nctive visual and sound effects , the largest extent ca

5、n attract the con sumers.Media, as the nameimplies , is the mediumof all kinds of in formati on, it is because of the existe nee of suchdiverse media , made of advertis ing creativity is particularly prominent. Media types can be divided into four categories , probably the first type , which is the

6、most primitive types , the interaction is through the in tuitive method to receive the messages to one ano ther,the second type , such as painting , photography , letters , and the recipie nt of in formati on depe nds on visual sense to receive the information, in this process of receivinginformatio

7、n ， it is need to a certain transmission facilities and tools ； A third type , such as teleph one,music, television, advertising , etc. , the informationreceiver and the sender is needed a communication tools and facilities , also can be called the mass media ； The last one type is the more popular

8、, the Internet media, through the Internet to spread in formatio n.In rece nt years, with thedevelopme nt of society andandtech no logy , the medias way with each pass ing dayis not only a single model. Throughout advertising creative and the media , and between the two of them are two interdependen

9、t system, depend on each other and eachothers revenues. Creative advertising is designed to adapt to different market , at the sametime , it also needs to face a differe nt medium. Before we make a good advertising creative , we need to understand is the positioning of the advertisingitself , the po

10、sitioningofadvertis ing is a premise of advertis ing creative,advertising creative is a form of advertising positioning. Advertising positioning need to solve the problem of what , and advertising creative is the problem of how to need to be solved , only know what we need to do, then how to do it t

11、han it is easier to continue down. Then，advertis ing n eeds to the style and content of n ature can be determined also. Then ， is the creative advertising，advertising creative is proportional to the directben efits of advertis ing is good or bad, whe n foradvertising creative design ， we need to pay

12、 attention to the advertising originality and advertising itself as well as consumers , competitors , and to promote sales. Ideas to do the associated item , there will be some of theadvertisingdesign please some of the famous star , but itis ignored in the desig n process of stars and conn ecti on

13、between product , so just let the audienee remember star , ignoring the product itself, it is no doubt advertis ingcreative most failures. To find the product characteristics and con sumer dema ndbetwee n have in com mon is the creative point , the presupposition of creativity. Welive around , fille

14、d with lots of advertising , what we lack is the design is novel, do not fall convention.Careful to recall , what with the impressive advertisement that we? Maybe only the originalinformationand forms canbe to break the mass in formatio n numb state eve n refuse.What we need is a feeling of advertis

15、ing creative sense of no velty and bey ond. Betwee n the creative and the media,advertis ing creative is the first step, advertis ingcreative and the media is the syn chro ni zati on betwee n forward ， both need to maintain a consistent pace.Media is the sublimation of advertising creative is the mo

16、st importa nt step. Without the media , so it is a good advertising creative is only an armchair strategist， itis for the purpose of the essence of advertisingcreativity.We made a good ideas for advertising in success， what weneed is a media to cooperate , at the same time also need media ideas. How

17、 to get the perfect comb in atio n betwee n advertis ing creative and the media , in order to make the best ben efit , this will be the media fac ing importa nt issues. White and blacks cold tablet of televisi on advertising , for example , colorful picture suddenly disappeared , the screen half bla

18、ck and half was white,and the unstable signal , the picture immediately attracted the attentionof the people : whats wrong, something iswrong with the TV ? Just when you worry, suddenly saw aline of words appears on the scree nhave a cold , howto do? You can choose the method of white and black.Just

19、 relax nerves , and the advertisingmessage below has to flyinto your head: white tablets during the day, not sleepy , at night to eat black piece, sleep soundly.The TV advertisingnot only noticed , and impressive ,its success lies in unexpected , break the status quo, very good use of the characteri

20、stics of the television media to surprise people. This makes advertising creative and the media are very good together ， to achieve the value of all products. The media is not only to a certain extent for auxiliary and dissemination of advertising creative， at the same time , the media also need to create new again on the technique of propagation , rather than a single copy.Medias relati on ship to the creative thi nki ng ofadvertiseme nt and direct ben efit , therefore , in the media st