酒店《制作宣传品》培训活动纲要

1、THE ST. REGIS SHANHGHAIXXX大酒店TRAINING ACTIVITY OUTLINE培训活动纲要Task 任务：Collateral Production 制作宣传品Code 序号：OH-SM-MC-D201Objectives 目的：At the end of this session, each trainee will be able to fully understand the procedures of collateral product ion在此培训结束后，每一个学员都要掌握制作宣传品 的程序和要点。Standard 标准：See Attached 参

2、见附件Resources 培训器材： Whiteboard and Mark Pen.白板和马克笔。Method培训方式Training Steps培训步骤Time时间Group Discussi on 小组讨论Rack Brochure is a powerful tool for salespers on to sell5 minhotel facility and service. And the collateral product ion5分钟involves concerted effort throughout the Sales &Marketi ng departme nt

3、and Purchas ing Dept.宣传册是我们的销售人员推销饭店服务设施时强有力的工具。制作宣传品时涉及到整个营业部的参与和采购部的协助。Ask trainee to study brochure and tell whatspecifications and standards that it indicates15 min要求学员研究宣传册并说出册子上体现了什么样的15分钟具体标准和规格。a. Logo - corporate and property logob.Tagline -Home to a Certain Worldc. House colord.Tagli ne Tr

4、an slati one. Font of logo, tagli ne and its tran slati ona.标识-集团和饭店的标识b. 口号- Whos Taking Care of Youc.饭店用色标d. 口号的翻译-您的世外之家e.标识、口号及翻译的字体The collateral will also carry a code in dicati ng the dateof producti on and MC man agers n ame.宣传册上还会带有一个代码，表明制作的时间和公关部经理的姓名。Go through procedures 1 - 4.详细讲解程序的第1

5、至4条。12 min12分钟Because it involves payment, we need to raisePurchasing request. And if not familiar with supplierqualification, it is recommended that we get Purchasingassociate to evaluate.由于制作宣传品与付款有关，我们需要提交采购单。但是如果不熟悉供应商的资信度，可以让采购部员工一同来评估。Go through procedures 5 - 10.15 min详细讲解程序的第 5至10条。15分钟For t

6、he sake of easy reference, a code is to be assig nedCirculateRackBrochure传阅宣传品to the collateral, like everybody has his own ID code. 为了便于查找，我们要给宣传品分配一个代码，就 象每个人都有一个身分证号码一样。a. Month and Year of printb. Collateral Typec. Quantityd. Initial of MarCom Managers namea. 印刷的年月b. 宣传品的类型c. 数量d. 公关部经理的姓名缩写10 min10分钟Questio n:What are the major factors to be con sidered in collateral product ion在制作宣传品时