写作教程Unit 完整版

1、SUCCESSFUL WRITING ZOEZOE M M O O D D U U L L E E O O N N E E PA R A G R A P H W R I T I N G U N I T 1 0 M A S S M E D I A Digital mediaDigital media Printed media Advertisement Topic TV Movie Radio Newspaper Magazine Handbill Poster Handbill Poster Dynamic MERITS Obesity) Addictive (wasteoftime) ME

2、RITS & DEMERITS OF PRINTED MEDIA ? Expanding oneshorizon ?Informing various categories ofknowledge Badforhealth (Myopia) wasteofresources( Paper- -Forest) Cultivate patienceDifficult forchildren Informative Persuasive Celebrities Visual and sound effect on screen CompetitionInnovation Exaggeration L

3、ies Promote sales Advertising contains atleasta minimum of information aboutproducts and services available.By providingsuch information, advertisers hopetofill in peoplescognitive maps.Advertisers alsotrytocreate favorable attitudes toward theirproducts andspecificbrands andtolink suchproducts toex

4、istingneeds.Lastly, advertisers hopetostimulate actualpurchasebehaviors.Thus,mediaadvertising canhavecognitive, affective andbehavioral effectsonconsumers. SAMPLE 1 (PAGE99)SAMPLE 1 (PAGE99) Americans haveevenseen murder LIVEon theirhomescreens.Tensof millionswatched LeeHarveyOswaldbeingtransferred

5、toa jailtoawaittrial fortheassassination ofPresident Kennedy whenOswald wassuddenly shotto deathbeforetheireyes.Americans havewatched headsofstatetakeoffice, andbe buried.TheJohnKennedy assassination andfuneralwereseenby96 percent ofallTVhomes,eachwatching anaverage of31andahalfhours. Nineout of ten

6、American familiesfollowedthe moonflightof Apollo11, watchingan averageof 15 hours. Television,in shout,over and above providingentertainment,canmakeAmerica payattention as canno other mediumandinformsthepeoplein a waythatthenationhas neverbefore beeninformed. SAMPLE 1 (PAGE99)SAMPLE 1 (PAGE99) To be

7、gin with detailed examples ? ? ? to end with a conclusion or a topic sentence Generalization In print,we havebroadsheet andtabloidnewspapers, magazines, journals, and books. Each could be subcategorized. For example,books can be subdividedintoa varietyof types masspaperbacks, qualitypaperbacks, hard

8、covers, textbooks, school literature andeach typecould be further subdivided. In theelectronic mediawehavepublic,community, educational, andcommercial television,andradiois deliveredby broadcast, cable,and satellite.We also havefeaturefilmsas well as non-theatricalfilms.Sound recordings areavailable

9、 onvinyl(LPs), audiocassettes, andCDs,as wellas,in theirpromotional version,on videocassettes.In fact, in themodernmass mediaa setoftechnological configurations bringsus information inavariety offormsandinventing therighttechnology is afeatinitself. SAMPLE 2 (PAGE100)SAMPLE 2 (PAGE100) 1. General ?s

10、pecific 2. General ?specific 3. General (T.S.) Generalization Generalization Therefore,consequently,thus, asaresult, insummary, toconclude,last,accordingly, allinall, inshort, hence, inbrief, tosumup, onthewhole REVIEW OF PARAGRAPH WRITING ThemeWriting methods eventsDevelopment by time Places Development by space CustomsProcess analysis Car