商务英语4Unit 6Risk ppt[教师助手]

1、Risk 1 学校教课 Warmer Business Brief Risk The chance of harm, injury or loss=thread The chance of change of direction, growing and making profits =opportunity Trade -off: between risk and reward (利害，有多 大利，就有多大的害。)物物交换 2学校教课 Warmer The world is much riskier today, Because everything is much more interco

2、nnected. -risk-management expert Ron Dembo（gave up a professorship at Yale University to launch his company.） - Has there ever been a riskier time to be in business? All business is built on risk. 3学校教课 Warmer Risks in business Kidnapping of mangers Confiscation of assets （没收，充公） Devaluation of shar

3、es, currency Be extorted: illegally be forced to give money.(勒索) Being insolvency: not having enough money to pay debts(无力偿还债务) Facing fraud and corruption 4学校教课 Warmer Industrial espionage (商业间谍行为) Invest : putting money into a new venture Venture capitalist: who put money into such businesses spre

4、ad their risk so that the payback from one or two successful ventures will hopefully more than compensate for the money lost in the failures. 5学校教课 Warmer Reputational risk, brand suicide, product liability claim (产品质量承诺书) Product recalls (产品召回) The risk of management complacency (自 满) 6学校教课 Warmer

5、No Risk, No Reward youll meet people and organizations that are still prepared to gamble - intelligently, shrewdly, selectively - even in a period of insecurity and instability. Their stories offer lessons in strategy, marketing, leadership, R listen to the analysts. Theyre full of predictions: Inte

6、rest rates will be lower. Internet stocks will crash. The Dow will go down. These so-called experts have no idea whats going to happen. Never confuse a forecast with a scenario. 15学校教课 Warmer Regrets - Too Few to Mention? Lots of people think about risk in terms of probabilities. But probability is

7、a way of analyzing events that occur many times. Most business decisions are one-time events. Thinking about probability doesnt help much with those decisions. Instead, you should think about what I call regret. Regret isnt the same as disappointment. Regret is sensitive to specific circumstances, a

8、nd it adds a psychological factor to your choices. The great chance if you take it, you may make a great achievement, if you miss it, that never come again to your life. 16学校教课 Warmer Form phrases with risky . Risky business Risky deal Risky investment Risky lending Risky project Risky strategy Risk

9、y undertaking 17学校教课 Understand the quotation The policy of being too cautious is the greatest risk of all. -Jarwaharla Nehru ( 1899-1964), Indias first Prime Minister 18学校教课 Starting up Task C-D 1 doing nothing 2 credit or guarantee risk 3 political risk 4 risk of catastrophe or disruption (= the r

10、isk of not being able to continue business as usual because of some unforeseen event ) 19学校教课 Vocabulary: describing risk PredictMeet Assess Manage ForeseeEncounter Face Calculate Estimate e Prioritise Eliminate Minimise Reduce Spread 20学校教课 Vocabulary: describing risk Task B 1 e 2 f 3 g 4 d 5 c 6 b

11、 7 a 21学校教课 Vocabulary: describing risk Task C High: Great , huge , serious, significant, substantial, terrible, tremendous Low :Faint, low, negligible, remote, slight 22学校教课 Listening: Managing risk Task A 1 doing nothing 2 credit or guarantee risk 3 political risk 4 risk of catastrophe or disrupti

12、on 23学校教课 Listening: Managing risk 1 a) true B) true C) false 2 1) the company will end up with obsolete product in an obsolete market 2) the customer may not pay 3) government actions may change the situation. 4) a company may encounter fraud or criminal damage. 24学校教课 Listening: Managing risk Task

13、 B 1 companies should have good quality, up- to-date and reliable information available. 2 they should have a good management team in place to identify and deal with risks. 3 there should be good lines of communication between the people in the company who will play an important role in dealing with

14、 any risk. 25学校教课 Reading: Risks from globalization Task B 1 e 2 g 3 d 4 f 5 a 6 c 7 b Task D 1 globalization 2 the development of communication technologies 26学校教课 Reading: Risks from globalization Task E a) personal security risk: terrorism, kidnapping, petty crime b) reputational risk: direct act

15、ion by pressure groups, consumer activism, human rights demands c) political risk: international sanctions, currency devaluation d) financial risk: organised crime, fraud, corruption, extortion, petty crime 27学校教课 Reading: Risks from globalization Task F For example, the Ss might mention oil compani

16、es and environmental protest, pharmaceuticals companies and protectors against recession that particularly affects certain types of company. 28学校教课 Internet resource: The Fast Company website features three articles, the first looks at the role of Risk Managers in modern companies, another article f

17、eatures advice on how to manage risk, and the final article argues that there is no reward without risk. 29学校教课 Case study: A risk business Company type Family business Activity Makes fashionwear Brandname ETC Image Fashionable clothing at competitive prices Main productJeans and trainers Current co

18、nsumer perceptionsProducts are losing their appeal Companys current situation Struggling, out of touch, losing direction. Management consultants, city associates, brought into advice 30学校教课 Case study: A risk business Assets, other than stock, have declined in value, by 20 per cent, perhaps they have sold some equipment or property, or the overall value of its equipment has fallen because it is not being replaced. Stock has more than doubled in value, perhaps indicating an increase in stock that they have not succeeded in selling. Sales have declined by 25 per cent, and