Analysis- micro-channel commercial Where-（分析-微通道商业的地方）

1、 Analysis: micro-channel commercial Where? Research papers Download news: tickets, tickets, tickets. Poor communication with the media has always been low-key chiefs, Mr. Ma Huateng, perhaps by the film << 2012 >> revelation, he detonated a ticket as used in mobile Internet trend reports

2、. Term ticket, becoming After the entrance, Liu wells another word, practitioners and the media have cited. The term micro-channel ferry and commercial bundled together. The domestic mobile Internet products, by far the biggest winner, in fact, may not be able laughs last, or that its profit margins

3、 by giving it an unlimited exaggerated praise of public opinion. Micro letter technology, is likely to still exuberant virtual fire. Our first question is: When the micro-channel application to become a black hole, it can swallow everything? Entrance is behind the competition when the length and fre

4、quency of use of the user, to date, to become the biggest winner micro-channel mobile side, it firmly occupied people contacts, through the chain of imported QQ establish their relationship chain, in which the chain of On that ate long time user and effort we said firmly occupy such a micro-channel

5、users desktop, and when used in long-dominant frequency of APP, called application black hole, APP black hole, it will be the other low frequency Entrance APP applications, and even 5.0 in planes, eliminate every kind of love become micro-channel built-APP APP. Not long ago, China Merchants Bank Cre

6、dit Card Center for chatting with us, very casually complained micro-channel, micro-signal micro-channel is not allowed Merchants Bank Credit Card Center through jumps, activate Merchants Bank Credit Card APP, allowing only the micro-channel open the browser. Merchants Credit cards are micro-channel

7、 service number of typical cases, however, the cooperation is not very pleasant. Micro-channel and Merchants Bank credit card attitudes on both sides, we can understand that for China Merchants Bank, the micro-channel can provide customer service platform, really good, but these users, although micr

8、o-channel users, but in the final analysis, it is also the China Merchants Bank credit card users. Why should My customer service, you need to micro-channel license, and even provide the appropriate fee? Moreover, China Merchants Bank credit card APP can provide service experience, much better than

9、the micro-channel. For micro-channel is concerned, it is firmly in the hands of the user needs to lock traffic, regardless of which company, it needs to do customer service, capitation fee will need to follow, or to give a direct rental fee, so it should also ban Enterprise service number, by micro-

10、channel to raise their own users, promoting their own APP, after all, the Cubs big help Mother, corporate APP users more with micro-channel users, although it may be the same type of people, but between APP and micro-channel is a zero-sum game , shift, China Merchants Bank credit card users and more

11、 money will be received micro-channel less. Such cases are not limited to micro-channel, such as independent electricity supplier, after they settled Taobao, Lynx, and will continue to do their own electronic business platform. Eggs in one basket is not. Game APP and micro-enterprise service letter

12、service number, but also will continue, but whenever there is ability and awareness of the enterprise, will be two-lane road, they will neither surrender to the micro-channel, sit still, it will not completely abandon the micro-channel. Our second question is: Can micro-channel while performing well

13、, referees identity and the identity of the athletes, not split? Micro-channel commercialization, the earliest and most absurd attempt from daizhikang team. Failure of micro-life services, can be imagined as a nationwide service, try doing O2O, it requires a lot of manpower, material and sales the n

14、eed to carpet sweepers, and service control, it also requires a lot of management resources. sentence, it is not very economical, and also dry, but the U.S. group, the public comment a more professional team like this. For such a large and wide micro-channel products, its commercialization, by way o

15、f the platform should be, instead of entering a specific business, energy consumption and costs. Whether the game is good, no matter whether the electricity supplier, micro-channel biggest Achilles heel is that it can never straighten out the identity of referees and athletes split. Example, it is f

16、orce electricity providers, but both electricity provider Tencents platform, but also fast and easy It made the game, Tencent both own game content, but also do distribution channels. Zhou has said 360 to distribute the game to make the advantage, that they should not have to do the game, meaning th

17、at only 360 referees, not athletes. In fact, the identity of referees and athletes split is also reflected in the top of the micro-channel 5.0, micro-channel dubbed name of the user experience first, think micro-channel number will disturb public users into the service number and subscription number

18、s, however, their Game Center but sounding appeared on the micro-channel, of course, the greatest irony is that the micro-belief and courage, will be placed at the center of all versions of the game being, because there is a referee on the micro-channel - Apple APP Store. Our third question is: In a

19、ddition to the game, what are the new micro-channel value space, can open up? After the micro-life, micro letter also tried, face charges with the game, in fact, this is the QQ play the rest of it. Aircraft with daily love eliminate hot, so that the capital market saw the great potential of micro le

20、tter. Actually, saying inappropriate words , it would be an internal struggle Tencent, Tencent already sitting on the gaming industry bosss position as the top spot, hand Q, QQ and micro-channel fight each other, there will not be much room for improvement. Realization of three ways the Internet, ga

21、mes, electricity providers and advertising. Micro-letter games, tricky, but there are no reliable place, there is a saying that we stand on top of the hill, has nowhere to go. Tencent strong in the game, you can do 1/9 split, Tencent take 9, developers get a, it would be the pinnacle of a strong cha

22、nnel, micro-channel in the final analysis still retains a strong genetic Tencent channels, but the game industry is needed content, we do not deny Tencent strong game development capabilities, but , game development is not considered micro-spheres letter. Micro-channel can also make electricity prov

23、iders, however, its critical that Tencent Department electricity provider with bundled a prosperity, a loss for both sides, Taobao Department has made it clear blocked micro-letters, other electricity providers may also easily allow micro-channel grabbed flow Even a force O2O, even slightly open let

24、ter to sweep linked to Dangdang, Amazon China, this mode of cooperation, we also face the first and second questions: First, companies will not easily give up the initiative, micro-channel can share the cake is limited and, due to the referee and the players split identity, micro-channel will face i

25、nternal pressure. As for advertising. Micro-channel to do advertising, you need to face a few mountains, 360 mobile assistant, 91 mobile assistant such distribution channels, Taobao Alliance, more importantly, the biggest challenger micro-channel, Baidu. In our opinion, the mobile Internet portal, t

26、wo modes: one is the black hole APP mode and search engines, and the two greatest competitive potential than the micro-channel and mobile phone Baidu. Running a look at two of the bar. Micro-channel 5.0 introduced the sweep the streetscape features such as two-dimensional code, and phone Baidu iPhon

27、e version has recently put the original two-dimensional code scanning capabilities and other functional areas to put to the front. micro-channel 5.0 to sweep function, not so much augmented reality, it would say that its essence is the search, which is not surprising, Google wearable device receivin

28、g the product is Google Glasses, according to Marshall McLuhans statement, Google Glasses, is an extension of the human eye, but the search engine is the collective outsourcing of the human brain. Similarly, the smart phone camera is the extension of our eyes, it is essentially a search, micro-letters to sweep can be regarded as a low-key into Tencent mobile search. Not long ago, Baidu in the world, Li pro