电子商务与现代物流关系浅析

1、电子商务与现代物流关系浅析First, the background of electronic business innovationAfter nearly 30 years of rapid development, Chinas economy is in transition from extensive growth to intensive growth strategy, economic structure adjustment, to quickly build new system critical period of development of modern indu

2、stry. The steady growth of the economy will be the main feature of domestic economic development in the coming period, followed by a slowdown in the natural growth rate of the power end consumption. In order to adapt to the new situation, power grid enterprise development pattern will be profound ch

3、ange, need to adhere to traditional business professional characteristics, on the basis of strategic key ability to build, to meet new challenges, continue to improve income ability, provide new energy efficiency management and measurement data management services; We will continue to improve the qu

4、ality of electric power according to our customers needs, meet the needs of users access to renewable energy, and promote social energy conservation and emission reduction. Actively build to interact with the users service platform, to meet users differentiation demand, providing around power termin

5、al energy consumption of new products and services, continuously improve the user experience. With the structural adjustment of the domestic economy in recent years, the e-commerce market is in a period of rapid development, with the volume of trade growing by about 30% a year. In 2005 Chinas B2C e-

6、commerce transaction size of about 4 billion yuan, about $60 billion in 2009, has amounted to 650 billion yuan in 2013, strong growth momentum, in 2014 Chinas e-commerce market overall size is expected to exceed 12 trillion yuan. With the competition of the industry in the heat, in the mode of capit

7、al drive, the business strategy of the home appliance business is gradually converging, which is the development of the whole category. Rich product category greatly meet the demand of the customer differentiation, played the long tail of the Internet, a substantial increase in the total sales of th

8、e enterprise, but the whole category of products and services of homogeneity. Comprehensive electric business enterprise a fierce fight, compared with expertise, a well-known brand for tag emerging vertical electric business actively seize the blue ocean market, use of industry resources and brand a

9、dvantages, in the field of professional category and integrated electric business enterprise competition, occupy a certain advantage. Traditional domestic enterprises have caused the electronic commerce development boom, cofco I buy nets, good business, minmetals and other traditional enterprises in

10、 the domestic e-commerce market performance remarkable, mainly divided into three categories: one is the large manufacturing, service enterprises as a representative of the traditional manufacturing companies channels position proprietary electric business platform for innovation. For example, cofco

11、, I bought a web site with its own products, and actively promoted the strategy of from the field to the full industrial chain of the table. The traditional retailers, which are represented by gome and suning, quickly cut into the e-commerce market in the form of mergers and acquisitions, and compet

12、e with the emerging Internet e-commerce companies. Three new enterprise, that is a delegate with CCB has opted to use traditional business resource advantage to attract a large number of tenants platform, with lightweight platform model into the e-commerce market, focus on the companys business inno

13、vation, and the traditional value chain extension and business strategic synergy.Second, the analysis of electronic business innovation(a) international leading practice research in the social and economic development, electric power user demands change, information technology, such as industrial co

14、nvergence is driven by the new situation, the traditional power grid enterprises and the Internet economy is bursting emerging commercial energy, gave rise to a new mode of business services, improve service quality of the historic opportunity. Look at the global power industry development course, l

15、eading power grid enterprises from the terminal energy consumption market fierce competition, the promotion of distributed energy applications, actively build two-way interactive services such as perspective, are testing the waters of e-commerce innovation and achieved initial results. Europes large

16、st power company in Germany Rhine group (RWE) in a distributed, renewable energy and traditional business income of plunging under the challenge of promoting the integration of production and marketing of new business model, and gradually shift from the traditional electricity supplier for renewable

17、 energy service providers, innovative development and power consumption of related products and services online retail business, and provide quality assurance. Electronic mall, a unit of American power company (AEP), sells new or used equipment and materials online.Including bearings, electrical equ

18、ipment, instruments, motors, transformers, wire cables, office supplies, etc. Hong Kong CLP (CLP) initiative to cope with competition from natural gas terminal energy sources such as service providers, business innovation, pay the electricity charge service, energy-efficient appliances series produc

19、ts, such as online display sales service.(2) to develop e-commerce operation advantage of the power grid enterprises to develop e-commerce innovation operation is in line with the industry development trend, also can satisfy the requirement of the customer demand diversification development, the bra

20、nd of professional, user services and industrial ecology resources will be established for its own differential competitive advantage.Brand professional resources. Around the world, development of power grid companies are actively advocating energy-saving society, vigorously promote power terminal e

21、nergy alternative, is electrician electrical industry standard, the leader of technology innovation, in the new energy, energy efficiency, electric vehicles and other emerging industry development has a first mover advantage, electric professional brand image.User service resources. Grid company att

22、aches great importance to the quality service mostly, compared to other industries, has a large population, business service window and service team resources etc., has formed in the power supply area covers vast power network service resources. The customer resource and the information communicatio

23、n platform provide the competitive advantage for the electric grid enterprise. The improved service network will be more conducive to the development of targeted marketing activities, which will promote the collaboration of online and offline businesses and services.Industrial ecological resources.

24、In electric as the main line of industrial ecological environment, the power grid enterprises generally have appeal, professional and authoritative industry and market influence, can effectively control or influence upstream and downstream enterprise resource allocation, efficient to carry out the e

25、lectric as the main line of market product sales and services.Third, the electronic business innovation mode discussion and suggestionBased on the research on e-commerce market trends and business models, I think it is timely for grid enterprises to develop e-commerce innovation. The electric power

26、grid enterprise should be cut vertically in the field of electricity specialty, and create a comprehensive e-commerce ecosystem with distinctive features, excellent experience and leading mode.(a) business model to highlight the main advantages of power grid enterprises to develop e-commerce is diff

27、erent from general social enterprises, business content should be in electric as the main line, highlighting energy saving, smart features. In the early days, we can choose electric, electric car, electric car, and other products such as electricity generation, etc. Due to both personal customer bas

28、e also covers enterprise customer base, power grid enterprises to develop e-commerce innovation operation should fully consider different consumption characteristics of the target audience.(2) make full use of the diversity of operating model, continuing operations early innovation, take the platfor

29、m mode operation, gather high quality products and services company online sales, attract traffic, establish mall, word of mouth, rapidly expanding market influence and scale; Medium to long term, intensive cultivation, expand business category, providing customers with customized overall solutions,

30、 selecting some proprietary category, gradually to the seller to provide value-added service platform, include the self-built warehousing distribution system, cooperating with other Internet companies, union flow, to carry out the Internet advertising deal, improving operation efficiency and benefit

31、s, promoting the development of business model innovation.(3) attaches great importance to brand and marketing promotion of e-commerce business is different from traditional electric power service, emphasize two-way interaction with customers and market, brand and marketing promotion directly decide

32、 the success or failure of e-commerce innovation. Traditional power grid companies tend to have high quality brand resources and credibility, and therefore will not affect the enterprise public service nature of the case, the use of close umbrella brand architecture, make full use of the parent bran

33、d advantage position in the field of electricity highlight its differentiation characteristics and core competitiveness, set up the electricity products, services, professional brand image. For the promotion of marketing, we will create a marketing system for the combination of pull and push, and ca

34、rry out online and offline marketing and promotion system.At the same time, the new trend of Internet consumption, such as socialization and mobility, should be combined to strengthen the marketing of the Internet and enhance the marketing effect.(4) in platform mode, the customer service is provide

35、d by the e-commerce platform and the customer in the platform mode. In proprietary mode, the e-commerce platform is directly responsible. Before a mode of e-commerce platform is responsible for the service content mainly includes consultation, complaint, human rights and report, and setting up a pla

36、tform for the overall customer service specification; Merchants to provide services to the client according to the specification, is mainly responsible for the product consultation pre-sale service, such as order consulting and operation and so on sale service and after-sale protection and installat

37、ion and other after-sales service. To emphasize is that customer experience good e-commerce platform, often on the basis of the above service content, cleverly set up a neutral referee role image, ACTS as a service for the customer security, mediation of disputes, disputes between merchants and cust

38、omers, to better win customers trust.(5) specifications give play to the resource advantage of grid enterprises with the power supply to power grid enterprises to develop e-commerce innovation service strictly distinguish between, on the basis of actively play its resources characteristic, the const

39、ruction of market competitive advantage. Electronic mall to market-oriented means to provide paid services, pay the electricity bills and other business for the customer provide gratis service channels, to the power grid enterprise of energy conservation, new energy and electric vehicle in electrica

40、l service work closely, carry out online to offline (O2O) integration services. E-commerce also can use a dependency of the power grid enterprise resources advantage, organization to carry out the brand promotion, investment promotion and customer on-site experience activity, and intelligent electri

41、city, electricity alternative to cooperate with the specific work, meet the demand of diversified services to customers.Fourth, to carry out the significance of electronic business innovationElectronic commerce innovation will not only achieve the expected economic benefits, but also create social b

42、enefits.(a) to support the development of the society with electricity as the main line, featuring energy saving, intelligent electronic commerce operation, advocate the new mode of energy consumption, energy conservation, environmental protection, new energy and low carbon technology innovation and

43、 development, help crack urban smog problem, fulfill corporate social responsibility of energy conservation and emissions reduction. Relying on Internet economy marketization innovation mechanism, electric vehicles, smart home, intelligent fast urban development, speed up the construction of basic power facilities and the Internet, the Internet of things, such as intelligent mobile terminal combines the energy of the Internet, to promote social transformation of the pattern of econ