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1、职称英语考试综合类(A级)试题及答案(8)A Mr Stead said they were only doing what comes naturally .B We asked her what we were supposed to do , shoot the birds , or chop the trees down?C They have heard every kind of complaintD One man rang to say he was kept awake by the splashing of a fountain in the garden next doo

2、r.E The council will ask the farmer to move it F Farm machi nery is a comm on cause 第6部分:完形填空(第5165题,每题1分,共15分)阅读下面的短文,文中有15处空白,每处空白给出4个选 项,请根据短文的内容从4个选项中选择1个答案,涂在答题卡相应 的位置上。Importanee of the Public ImagePublic image refers to how a company is viewed by its customers z suppliers z and stocknoldes (月

3、殳东)# by the financial community , by the communities in which it operates , and by the federal and local gover nments Public image is con trollable to a ( 51) extent, just as theproduct , price,place , and promotional efforts are .A firms public image (52)a vital role in the attractiveness of the fi

4、rm and its products to employees , customers z (53)to such outsiders as stockholders , suppliers f creditors责权人),government officials z as well as (54)special groups-With some things it is impossible to satisfy all the diverse publics : for example z a new highly automated Dlant may meet the (55)of

5、creditors and stockholders , but it will undoubtedlyfind resistance from employees who see their(56) threatened.On the other hand z high quality products and service standards should bring almost complete approval ,(57) low quality products and false claims would be widely looked down upon.A firms p

6、ublic image z (58)it is good f should be treasured and protected.lt is a (59)asset that usually is built up over a long and satisfying relationship of a firm with its publics If a firm has (60)a quality image,this is not easily countered or imitated by competitors . (61)an image may enable a firm to

7、 charge higher prices,to woo(追求)the best distributors and dealers z to attract the best employees , to (62)the most flavorable creditor relationships and lowest borrowing costs?It should also allow the firms stock tocomma nd a higher price earni ngs ratio than other firms in the same industry (63)su

8、ch a good reputation and public image.A number of factors affect the public image of a corporation. (64) in elude physical facilities z con tacts of outsiders with company employees , product quality and dependability,prices (65)competitors , customer service # the kind of advertising and the media

9、and programs used z and the use of public relations and publicity 51 A con sistent B con siderable C con siderate D free52 A establishes B plays C makes D obtains53 A but B however C and D as54 A changing B variable C deviate D diverse55 A thought B credit C approval D idea56 A bowls B iobs C machin

10、es D themselves57 A while B when C as D and58 A as B if C which D since59 A valuable B worthless C worthwhile D satisfactory60 A copied B developed C found D learned61 A With B Such C Like D Because62 A prospect B inspect C suspect D expect63 A with B without C in D of64 A They B Many C Some D Most6

11、5 A related to B connected with C relative to Ddependent to备注说明,非正文,实际使用可删除如下部分。本内容仅给予阅读编辑指点:1、本文件由微软0阡ICE办公软件编辑而成,同时支持WPS。2、文件可重新编辑整理。3、建议结合本公司和个人的实际情况逬行修正编辑。4、因编辑原因,部分文件文字有些微错误的,请自行修正,并不影响本文阅读。Note: it is not the text. The following parts can be deleted for actual use. This content only gives reading and editing instructions:1. This document is edited by Microsoft office office software and supports WPS2 The files can be edited and reorganized3 It is suggested to revise and edit according to the actual situation o

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