中南大学李姚商务英语课件.

1、Lesson 2 Establishing Business Relations Aims Qiaoxiang Tombstone Factory; Success Handicrafts Factory; Dolphin Carving Factory etc, all situated in the home of Chinese largest building materials-Nanan city of Fujian Province, and also many long-term cooperators both at home and abroad. lWe take equ

2、al and mutual benefit as our management principles. We are taking pride in our exceptional service, high quality and reliable delivery. It is a pleasure for us to work with those who are interested in stones. We wonder if we can work with you? lMaybe it is our first time to do business each other, s

3、o would you have any questions, pls feel free to contact us via fax or mail or viewing our website: http:/www.business-. Referring to our products, you can rest assured because our products have been on exhibition for many times in German and Japan, and it has won wide popularity all over the world

4、through our many years efforts. Otherwise, we have the advantage of the high quality and competitive price. lWe also believe that through our website you will find the interest and we hope that our products will add to the categories of your sample. lYou are warmly welcomed to visit our factory and

5、negotiate business with us .We would like to be your supplier in China. Also we should be glad to send you quotations and samples upon receive of your concrete enquiries. lLook forward to your early reply. lAttention: Your reply should be sent to the email: managerbusiness-, Or the letter cannot rea

6、ch us. Thank you for your cooperation. lWebsite: http:/www.business- lEmail: mangerbusiness- lTel: 86-592-536xxxx lFax: 86-592-536xxxx lBest Regards Sample 3 Letter from Exporter to Importer lDear Sirs, l lWe are writing to introduce ourselves as a full facility exhibit production house for your nee

7、ds at Chinaplas 2007 . lIn the previous Chinaplas shows in Guangzhou2005 and Shanghai 2006, we were involved in the design and/or production of the following stands :- lChinaplas Guangzhou 2005 l1. Sabic l2. Miliken l3. Paceco Industrial Supplies lChinaplas Shanghai 2006 l1. ExxonMobil Chemical l2.

8、Borouge l3. Miliken l4. Matsui l5. Xaloy lAside from the above Chinaplas shows, we were also involved in the following Plastics-related shows, namely :- l1. PlastIndia l2. Saudiplas l3. TIPREX, Bangkok 2006 (AseanPlas, M- Plas series of shows organised by Messe Dusseldorf Asia) lI hope that you find

9、 the above info useful and we would like to see if we can make a non-obligatory proposal for you once you have confirmed your participation. Should you have your own designs, we will also be more than pleased to give you a competitive quotation. lMeanwhile, I look forward to your response soonest po

10、ssible. l lThank you and best regards. l lMinh Thai (Ms) lMarketing Manager lConcept Communications Exhibits Sample 4 Letter from Importer to Exporter lDear Sirs, lHaving obtained your name and address from the International Business Daily, we are writing you in the hope of establishing business rel

11、ations with you. lAs the biggest wholesaler and importer in Peru, we are looking for various kinds of Chinese Cotton Piece Goods, and feel sure we can sell large quantities of these goods if you could offer us favorably with your latest catalogues and quotations enclosed. lLooking forward to receivi

12、ng your early reply. lYour faithfully, Sample 5 Letter from the Manufacturer to Exporter lDear Sirs, lWe take pleasure in meeting you in the Canton Fair this April, and writing to you in the hope of establishing business relations with you. lWe, Changsha Baby Glassware Products Co., LTD. was establi

13、shed in 1985, as a direct manufacturer and exporter with more than 20 years history in glassware line. lWe are specialized in glassware, e.g. glass vases, candleholders, stemware, bowls, jars, wine decanter and other miscellaneous. Our products are widely used for supermarket, horticulture, florist

14、shop, hotel or holiday decoration, gifts, dinnerware, house wares and selling extremely well in USA, Canada, UK, Germany, France, Japan, Korea, Africa, Iran, etc., not only for our high quality, but the most competitive price and the shortest delivery date. lIf you are interested in our products and

15、 would like to know more, pls feel free to contact me as below. lBest regards lJane lBABY GLASS lChangsha Baby Glassware Products Co., Ltd. lBldg D101, Dongcheng Villa, Wuyi Road, Changsha, Hunan, China lTel: 0086-731-310 xxxx lFax: 0086-731-315xxxx lEmail: lWeb: lCatalog: . Words and Expressions l1

16、. Chamber of Commerce 商会 l2. specialize v. 专门从事 l3. pamphlet n. 小册子 l4. specific adj. 明确的，具体的 l5. marble n. 大理石 l6. granite n. 花岗岩 l7. tombstone n. 墓石 l8. surrounding stone n. 美化环境的石头 l9. handicraft n. 手工艺品 l10. mosaics door pillar 马赛克门柱 l11. bedplate n. 台板 l12. via prep. 通过 l13. quotation n. 报价 l14

17、. concrete adj. 具体的 l15. Chinaplas 中国国际塑料橡胶工业展览会 l16. Sabic 沙特基础工业公司 l17. Miliken 美国一家化工企业 l18. Paceco Industrial Supplies 瑞典百科塑料有 限公司 l19. ExxonMobil Chemical 埃克森美孚化工 l20. Borouge 博禄化工公司（丹麦与中东的合资 公司） l21. Matsui 松井化工公司 l22. Xaloy 美国特塑耐公司 l23. PlastIndia 印度国际塑料机械展览会 l24. Saudiplas 沙特国际塑料展览会 l25. TIP

18、REX 泰国国际橡塑料展 l26. a non-obligatory proposal 非硬性规定的建议 l27. glassware n. 玻璃制品 l28. stemware n. 高脚杯 l29. wine decanter 玻璃酒瓶 l30. miscellaneous n. 杂项，（本文中表示 其它玻璃制品） l31. horticulture n. 园艺布景 l32. florist shop 花店 . Useful Sentences lSource of information lWe come to know your name and address from the Co

19、mmercial Counselors Office of the Chinese Embassy in London. We express our desire to establish business relations with your firm on the basis of equality and mutual benefit. lWe are indebted your name and address from the ABC Company, we hope to establish good relationship with you. lWe have obtain

20、ed your name and address from your advertisement in “Electric”, we want to build up business relations with you. lThrough the courtesy of Mr Freeman, we are given to understand that you are the leading importer of electric goods in your area. lYour firm has been kindly recommended to us by Mr Jones,

21、 in New York, as large imports of clothing. lYour name and address has been given to us by Mr Smith in Hamburg, who have informed us that you are in the market for childrens shoes. lWe have heard from China Council for the Promotion of International Trade that you are in the market for electronic ap

22、pliances. lWe owe your name and address to ABC Bank with which we have had long business relations. Self-introduction lWe are a state-operated corporation of long standing and high reputation, engaged in both the import and export of Textiles for more than 20 years. lWe specialize in importing and e

23、xporting Chinese silk. lWe handle trading hardware with foreign countries. lOwing to the superior quality, attractive design and reasonable price our products sell popular all over the world. lBeing specialized in the export of Chinese Art and Craft goods, we express our desire to trade with you in

24、this line. lOur bankers are the HKSB, they can provide you with the information about our business and finance. lThese products of ours have obtained unanimous approval. lWe have been exporting sheepwool for over twenty years. Expectation lWe take the liberty of writing to you with a view to establi

25、shing business relations with you. lWe have the pleasure of introducing ourselves to you with the hope that we may establish business relations. lWe now avail ourselves of this opportunity to write to you with a view to entering into business relations with you. lEnclosed please find the catalogue a

26、nd price list of our commodities now available for export for your reference. Samples will be sent by airmail to you upon receipt your specific inquiry. lOur mutual understanding and cooperation will certainly result in important business. lThe purpose of this letter is to explore the possibilities

27、of developing trade with you. lWe are glad to send you this introductory letter, hoping that it will be the prelude to mutually beneficial relations between us. lWe are looking forward to your earliest reply. . Simulating Class Training lBackground lYou have read a notice from Internet, which states

28、 that a customer wants to buy shoes. Task Suppose you work in the GOLD Apparel Trading Co.,ltd, please write a letter to the potential buyer to establishing business relations, your letter should include the following points: to state the source of information to introduce yourself to express your e

29、xpectation of establishing business relations . Extra Practice l1. In each of the following sentences: choose the appropriate word or words in the parentheses. Be prepared to justify your choice: l1）We introduce ourselves (like, as, for) importers and exporters of light industrial (produce, products

30、), having many years experience in this line of business. l2）We have been (bought, buy, buying) walnutmeat from the local commission house, who (are used to, used to, use to) send us quotations regularily. l3）We take the liberty (to, of, in) writing to you with a hope to get your best offers for Chi

31、nese bicycles. l4）It is (gratify, gratifying, grateful) to learn (in, from, through) your letter that you are in a position to supply us with Bitter Apricot Kernels. l5）(In compliance with, According to, As per) your request, we are sending you (under, by) separate airmail two copies of our catalogu

32、e. l6）We have concluded considerable business with Biddle and Sawyer Company (of, in, with, regarding) this line of business. l7）As (regarded, regards) machine tools, we regret to (say, inform) that we are not able to supply for the time being. l8）We look forward to (receive, receiving, received) yo

33、ur early reply. 2. Translate the following sentences into Chinese or English. l1) Your firm has been kindly recommended to us by Smith Co., Inc., in New York, as large importers of furniture. l2) We take the liberty of writing to you with a view to building up business relations with your firm. l3)

34、We have the pleasure of introducing ourselves to you with the hope that we may have an opportunity of cooperating with you in your business extension. l4) We are glad to send you this introductory letter, hoping that it will be the prelude to mutually beneficial relations between us. l5) We are the

35、leading importers of electric goods in Hunan. l6) We have various kinds of cotton piece goods available for export. l7) 本信的目的是探索与你们发展贸易的可 能性。 l8) 我们是声誉卓越的出口商，长期经营上 面商品的出口业务。 l9) 我们专门出口中国工艺品，愿与贵方开 展这方面业务。 l10) 我们是经营轻工业产品的国营公司。 l11）承史密斯先生告知您公司是你地区最 大的电器用品进口商。 l12）兹航空寄去一份有关我公司目前可供 出口的各式旅行箱的小册子。 3. Fill

36、 in the blanks of following letter according to the information in Chinese. lDear Sirs， lA few days ago, (我们有机会在成都 国际贸易中心看到了贵公司的产品展示), and we were most impressed with their quality and low prices. l （作为一家贸易公司，我方非常愿意为贵 公司提供服务）, and would mention that we have excellent connections in the trade and （我们

37、在这类产品的进口业务 方面很有经验）. lIn addition, （我们拥有自己的广 告公司）, and we can use the latest marketing procedures quite efficiently. （能确保您的营业额将大量增加） if you would allow us to promote sales of your products throughout China. lWe look forward to hearing from you lYours sincerely， 4Write an letter on establishing busine

38、ss relations with the following words. ladvertisement The Economy Daily leather boxes shoes quote supply enclosed CIFN.Y. full details earliest delivery discounts regular purchases annual requirements leather sundries considerable catalog details specifications Card： lChina Import and Export Fair, a

39、lso called Canton Fair, is held twice a year in Spring and Autumn since it was inaugurated in the Spring of 1957. It is Chinas largest trade fair of the highest level, of the most complete varieties and of the largest attendance and business turnover. Preserving its traditions, the Fair is a compreh

40、ensive and multi-functional event of international importance. lDate: Spring Fair: Phase 1:April.15th - 20th Phase 2:April.25th-30th lAutumn Fair: Phase 1:Oct.15th -20th Phase 2:Oct.25th-30th lVenue: China Import and Export Fair (Pazhou) Complex lChina Import and Export Fair (Liuhua) Complex Keys: l

41、1、选词填空、选词填空 l1）as products 2) buying used to l3) of 4) grateful from l5) controlled 6) in l7) reply 8) regarded say l9) As per under 10) however 2、翻译中英文、翻译中英文 l1、纽约斯密斯有限公司向我们介绍，贵公司是家 具业的主要进口商。 l2、我们冒昧通信，以期与你公司建立业务关系。 l3、我们有幸自荐，盼望能有机会与你们合作，扩 大业务。 l4、我们欣然寄发这些自荐信，希望是互利关系的 前奏。 l5、我们是湖南省领先的电子产品进口商。 l6、我们有各种各样的棉织品出口。 l7、The purpose of this letter is to explore the possibilities of developing trade with you. l8、We are exporter