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1、1 2021/3/10 Modules and variations New graphics guidelines Design proposals Roland Berger Hamburg, November 2001 2 2021/3/10 ContentsPage A. Standard slides3 B. Lists (1) Factors, no specific number7 C. Lists (2) Factors, specific number13 D. Matrix Factors, comparisons24 E. Process (1) Factors, ste

2、ps35 F.Process (2) Factors, impact49 G. Process (3) Factors, interlinked67 Annex: Nine key changes compared to the old standards73 3 2021/3/10 A. Standard slides 4 2021/3/10 Methodological competence Key projects Industry competence Professional experience Languages Education Consultant profile: fir

3、st name, last name xxxx-xxxx xxxxxxxxxxxxxxxxxxxxxxxxxxx Position: xxxxxxxxxxxxxxxxxxxxxxxx German xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxx-xxxx xxxxxxxxxxxxxxxxxxxxxxxxxxx Born: xxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx xxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxxx Na

4、tionality: xxxxxxxxxxxxxxxxxxxxx Updated: mm/year 5 2021/3/10 Organizational chart 6 2021/3/10 Organizational chart (including headcount) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 2021/3/10 B. Lists (1) Factors, no specifi

5、c number 8 2021/3/10 Lists horizontal (variations) Heading Details Heading Details Heading Details Heading Details Heading Details Heading Details Heading Details Heading Details Heading Details Heading Details Heading Details Heading Details 12 34 9 2021/3/10 Lists vertical (variations) . . . . . 1

6、2 34 10 2021/3/10 Schedule 123456789101112 Month 1Month 2Month 3 Activities A. B. C. 123456789101112 Month 1Month 2Month 3 Activities A. B. C. 12 11 2021/3/10 Sets of guidelines 2 3 4 5 Guidelines 1 Guidelines 2 Guidelines 3 Guidelines 4 Guidelines 5 Comments 1 Comments 2 Comments 3 Comments 4 Comme

7、nts 5 1 12 2021/3/10 13 2021/3/10 C.Lists (2) Factors, specific number 14 2021/3/10 Pyramid (3 or 4 levels) 15 2021/3/10 Pyramid (5 levels/centered) 16 2021/3/10 3 factors (interwoven) . 123 17 2021/3/10 Common ground 18 2021/3/10 4 factors (1) 19 2021/3/10 4 factors (2) 20 2021/3/10 4 factors (3) 1

8、 2 3 4 Factor 1 Factor 2 Factor 3 Factor 4 21 2021/3/10 4 factors (3a weighted) 2 3 4 Factor 1 Factor 2 Factor 3 Factor 4 22 2021/3/10 4 factors (3b dynamic) 1 2 3 4 Factor 1 Factor 2 Factor 3 Factor 4 Four dynamic factors 23 2021/3/10 6 factors (variation) 24 2021/3/10 D.Matrix Factors, comparisons

9、 25 2021/3/10 Matrix/table (Horizontal/vertical comparison of data variations) 12 34 26 2021/3/10 Special types of matrix opportunities/threats Opportunities Threats Opportunities Threats Opportunities Threats OpportunitiesThreats 12 34 27 2021/3/10 Special types of matrix pros and cons 12 3 28 2021

10、/3/10 Special types of matrix controversy 12 34 29 2021/3/10 Special types of matrix conflict/tension (1) 30 2021/3/10 Special types of matrix conflict/tension (2) 31 2021/3/10 Special types of matrix bottom up/top down (1) BOTTOM UPTOP DOWN . . 32 2021/3/10 Special types of matrix bottom up/top dow

11、n (2) . . BOTTOM UP TOP DOWN 1 2 33 2021/3/10 Special types of matrix equilibrium 34 2021/3/10 Special types of matrix imbalance 35 2021/3/10 E.Process (1) Factors, steps 36 2021/3/10 Processes 1 2 3 37 2021/3/10 Process/phases 12345 Phase 1Phase 2Phase 3 Phase 1Phase 2Phase 3 Phase 1Phase 2Phase 3

12、12 34 38 2021/3/10 Cycles (1) (color presentation) 39 2021/3/10 Cycles (2) 40 2021/3/10 Spirals (orthogonal) 12 41 2021/3/10 Hurdles 42 2021/3/10 Resistance/obstacles 12 5 7 34 6 43 2021/3/10 Filters 12 4 5 3 6 44 2021/3/10 Change of mindset/direction 12 34 45 2021/3/10 Nodes/interfaces 1 4 3 7 5 6

13、8 9 2 46 2021/3/10 Pressure 12 47 2021/3/10 Increase/decrease 12345678 48 2021/3/10 Various types of brackets (to be used instead of block arrows) 1234567891011 49 2021/3/10 F.Process 2 Factors, impact 50 2021/3/10 Consequences (1) . . . . . . 51 2021/3/10 Consequences (1a) . . . . . . 52 2021/3/10

14、Consequences (2) 53 2021/3/10 Consequences (3) . . . . 54 2021/3/10 Consequences (4) . . . . 1 2 55 2021/3/10 Impact (3 factors) QUALITY TIME COST 56 2021/3/10 Impact (4 and 6 factors) 57 2021/3/10 Impact (4 factors) Factor 3 Factor 2 Factor 4 Factor 1 Generic description of the 4 factors 58 2021/3/

15、10 Impact (5 factors) Factor 3 Factor 2 Factor 4 Factor 5 Generic description of the 5 factors Factor 1 59 2021/3/10 Impact (6 factors) Factor 2Generic description of the 6 factors Factor 3 Factor 1 Factor 5 Factor 4 Factor 6 60 2021/3/10 Impact (7 factors) Factor 3 Generic description of the 7 fact

16、ors Factor 2 Factor 6 Factor 4Factor 5 Factor 7 Factor 1 61 2021/3/10 Impact (8 factors) Factor 3 Generic description of the 8 factors Factor 2 Factor 6 Factor 7 Factor 4Factor 5 Factor 1Factor 8 62 2021/3/10 6 success factors Impact and result (1) 63 2021/3/10 Impact and result (2) 5 success factor

17、s 64 2021/3/10 Vision Vision 65 2021/3/10 Action/reaction 66 2021/3/10 Value chain CustomerSupplier DevelopmentProductionSalesDistribution Company 67 2021/3/10 G.Process 3 Factors, interlinked 68 2021/3/10 Action/reaction (1) 69 2021/3/10 Action/reaction (2) (transparent color presentation) 70 2021/

18、3/10 Interaction 123 71 2021/3/10 Jigsaw puzzle 72 2021/3/10 Spiral 73 2021/3/10 Annex: Nine key changes compared to the old standards 74 2021/3/10 Do not use block arrows Use variations instead 1234 1234 BackupBACKUP Stufe 1Stufe 2Stufe 3 New Content design Key changes regarding lean, linear, liter

19、al Do not use shading or borders Instead, use unframed colored shapes in shades of key blue, for emphasis only Do not use ovals Instead, use AutoShapes with corners completely rounded off Do not use stickers with lines Instead, use upper case stickers (13 point), (key blue shade 1), positioned in th

20、e header area Do not put numbers in circles Instead, put them in squares (key blue shade 1), white lettering, bold If boxes are used, 75 2021/3/10 There are obvious disadvantages to positioning text behind graphics Do not position text behind graphics Position text to the side of graphics instead Arrow fun

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