PartPresenting ProductsPPT学习教案

1、会计学1 Part Presenting Products Learning Objectives Warm-up Task 1 Presenting Products Task 2 Talking with Visiting Clients about new Products Task 3 Learning to Present Effectively Part 5 Presenting Products Practical Training Project 第1页/共23页 第2页/共23页 1. Vocabulary Match the words with their definit

2、ions. (1) version a. a manner or style of speaking, instructing, or putting oneself forward (2) lever b. a short booklet; a pamphlet or leaflet (3) warranty c. a room used for the display of goods or merchandise (4) pitch d. a particular variant of something (5) brochure e. a detailed description of

3、 requirements, materials, etc. (6) presentation f. a handle used to operate something, as a piece of machinery (7) showroom g. a written guarantee give to a purchaser that the manufacture, dealer, etc., will make repairs or replace defective parts free of charge for a stated period of time (8) speci

4、fications h. a sales talk, often one in which the salesperson tries to convince the buyer of the need for his or her product (1) d (2) f (3) g (4) h (5) b (6) a (7) c (8)e 第3页/共23页 2. Pair work Have you ever presented any product to a visitor at an exhibition? Discuss with your partner the most diff

5、icult part of presenting products to customers. 第4页/共23页 Tour Guide Practice Task 1 Presenting Products internal adj. 内部的 antenna n. 天线 browser n. 浏览器 ring tone n.手机铃声 stopwatch n.秒表 vibrate v. 震动 animation n. 动画视频 incoming adj.打入的 download v. 下载 currently adv. 目前 solid adj. 翔实的 brochure n. 小册子 gath

6、er v. 收集 measure v. 尺寸为 magnetic adj. 磁的 retail v. 零售 be based on 基于 press machines n压力机 compact n. 压缩成型 sanitary wares n.卫浴用品 cores for coils n.磁芯 transformer n. 变压器 uniformity n.一致性，均匀性 pre-load system n.预压系统 subcontract v. 分包合同 第5页/共23页 Task 1 Presenting Products Activity 1 Listening Are the stat

7、ements below are true or false? (1) Sweetvoice is the mobile phones brand name. (2) If you want to connect to the Internet, you need to buy a WAP browser. (3) The selling point of this model is a 100-name internal phone book. (4) You have to log on the website to get detailed specifications. (5) The

8、 manufacturer sets the launch day on January 1st to celebrate the new year. (6) Youll have to go a registered retail outlet to get yourself a new Sweetvoice 2003 mobile phone. (1) F (2) F (3)F (4) F (5)F (6)F 第6页/共23页 Task 1 Receiving Customers at a Booth Script (1) 1.Thank you for giving me the opp

9、ortunity to present you the latest model of our mobile phone - Sweetvoice 2003. I intend to briefly run through the 3 Ps for the new model - the product, the place and the price. Please feel free to interrupt me wherever youve got a question. 2. To start with, Ill focus on the features of this new m

10、odel. If you look at the screen behind me showing a picture of Sweetvoice 2003 and the animation of its functions, youll see that it is small enough to fit right into the palm of your hand. It has a decent weight and an internal antenna. The phone includes a WAP browser so you can connect to the Int

11、ernet, as well as SIM based information services. There is a 100-name internal phone book in addition to those that you can store on the SIM card, and there is a space for up to 12 voice dialing slots, which serves as the selling point of this model. 第7页/共23页 Task 1 Receiving Customers at a Booth Sc

12、ript (2) The 2002 model comes with 38 ring tones, with space for 9 more for downloading the ring tones from the Internet, plus a ring tone composer. A vibrating alert discreetly informs you of the incoming calls and messages, while five games will stop you from getting bored. Of course, it has all t

13、he common features such as clock, alarm, reminders, stopwatch, countdown timer, calculator, currency converter, etc. I hope that all makes sense. In any case, Ill leave these written specifications with you, which you can study at your leisure. 3. OK, now let me move on to the next point, the place.

14、 By place, I mean how we are going to distribute the product and where. The launch date for the Sweetvoice 2003 will be January 1 next year since it will definitely be a season to buy new mobile phones as presents for the New Year or the Spring Festival. 第8页/共23页 Task 1 Receiving Customers at a Boot

15、h Script (3) It will then be in stock in all registered retail outlets throughout the country. We will also be making the phone available by mail order and online order with a guaranteed 6 days delivery. 4. Pricing comes along with the product going on the market. At present, the new model will reta

16、il at approximately 3 000 yuan. It should be quite a reasonable price considering the quality and the advanced features. 5. Right, Ill stop here. I hope you have a clearer picture of the new model -Sweetvoice 2003. Im sure that you now share my enthusiasm for the product. Thank you for your time and

17、 attention. 第9页/共23页 Task 1 Presenting Products Activity 2 Reading Are the following statements are true or false？ (1) As a salesperson, when a customer walks into your office, you may immediately present the product you are most proud of. (2) Theres no need to first introduce yourself to your custo

18、mer before presenting your products (3) As a salesperson, you shall never talk about non-business subjects (4) A successful salesperson evaluates his customers because he enjoys doing so. (5) The greatest presenter of products in the world can sell whatever products he presents to his customer witho

19、ut first figuring out what the customer needs. (1) F (2) F (3)F (4) F (5)F 第10页/共23页 Task 1 Presenting Products Activity 3 Listening Listen to the dialogue and fill in the blanks with what you hear. L: Ladies and gentlemen, today we are pleased to have Mr. Robinson from Britain to give us an introdu

20、ction of his company, Millers, and its products. Now, lets welcome Mr. Robinson to start his speech. R: Ladies and gentlemen, my dear friends, thank you very much for your presence. Millers Company is a manufacture of (1) _ _and so on OK. Thats all. And now Im ready to answer questions you have. A1:

21、 How do you control (2) _? R: we control it by a pre-load system. press machines for forming the compact of tableware, sanitary wares, electronic elements, such as cores for coils, transformers, the uniformity of the density 第11页/共23页 Activity 3 Listening (2) R: Theres a filling device operated by a

22、 switch. You can control the filling height (3) _. A3: All the parts of the machine are (4)_ or (5)_? R: Some parts are obtained from (6)_, such as the oil pumps are from BOSCH, transformers, relays, and some other electronic elements are from SIEMENS. A4: Can you make machines (7)_? by adjusting th

23、e switch made in your company you get some of them from other companies our subcontract suppliers according to our special technical specifications 第12页/共23页 Activity 3 Listening (3) R: No problem. Well talk about the technical requirements (8)_. A4: Will you (9) _when the machine arrives in China?

24、R: Of course. We are at the service of technical advice on erection, adjustment and technical training. A4: How do you supply the spare parts? R: We offer (10) _, together with the machine. That means we offer two years spare parts free of charge. A4: I see. Thank you. before we negotiate the contra

25、ct supply technical help some spare parts enough for two years 第13页/共23页 Task 2Talking with Visitors about New Products on account of 凭借 superior adj. 优良的，较好 的 detailed adj. 详细的 garment n. 服装 Sari n. 莎丽 （印度女性服 装） tassel n. 流苏，穗 cravat n. 领巾 fabric n. 织物，织品 find a ready market 销路很 好 bent-handled dres

26、smakers shear 弯柄剪刀 trim v. 修剪，剪削 clip v. 修剪，剪短 clipper n. 削剪物 stitch v. 缝合， n. 针脚 range n. 产品种类 frequency n. 频率 recharger n. 充电器 rechargeable adj. 可充电的 line n. （货物的）类，种 sample n. 样品 第14页/共23页 Task 2 Talking with Visitors about New Products Activity 1 Listening Listen to the dialogue and fill in the

27、blanks with the information you hear. Mr. Wang, an assistant of FanXiang Silk Co., Ltd., is receiving a foreign businessman, Mr. Black. They are talking about the quality of the products. W: Good morning, sir. Welcome to our display area. Would you like to （1）_? B: Yes, please. We understand that Ch

28、inese silk is very popular （2 ）_. Could you give me （3） _your products? on account of its superior quality and competitive price have a look at the catalogue and see what interests you a detailed description of 第15页/共23页 Activity 1 Listening (2) W: Yes. Let me tell you about our products. We have a

29、variety of Chinese Silk here. It is divided into different sections: silk garments, silk decoration items, silk fashion accessories including silk pajamas, silk scarves, silk sarees , silk tassels, silk cravats, etc. What about having a look at our samples? B: I am dazzled by so many kinds of silk f

30、abric products. W : W h i c h i t e m d o y o u t h i n k （ 4 ） _? B: Im thinking about the tie series. W: That is a good idea! They are soft to touch and are 100% pure silk. These products have been sold in a number of areas abroad. They are very popular with the consumers. B: Lovely. The quality a

31、nd variety of your products are very a t t r a c t i v e i n d e e d . （ 5 ） _? might find a ready market at your end How do you ensure quality control 第16页/共23页 Activity 1 Listening (2) W: Well, its done by the quality control department. Final inspection is done by our experts. We guarantee （6） _.

32、 B: If your products are of such high-quality, then the price must be high. W: Actually,（7） _. We are fully aware of the importance of price. In order to keep our prices down, we try to cut our costs wherever possible. world standard quality thats not the case 第17页/共23页 Task 3 Learning to Present Ef

33、fectively relate to 与有关系，有关联 demonstrate v. 表露 long-winded adj. 冗长乏味的 modulation n. 改变嗓音 monotone n. 无变化的声调 showmanship n. 引起大家注意的 表演技巧 boardroom n. 董事会会议室 animated adj. 活跃的 wow v. 搏得 的称赞 resonate with 与产生共鸣 recap v. 扼要重述，概括 concise adj. 简洁的 prospect n. 潜在客户 differentiate v. 区分 generic adj. 同类的 appe

34、al to 对有吸引力的 approach n. 方法 be adapted to 改编使适合 logo 公司标识 slide 幻灯片 flipchart n. 书写挂纸板 prospective adj. 预期的，潜在 的 preliminary adj. 潜在的 verbalize v. 用文字表达 第18页/共23页 Task 3 Learning to Present Effectively Activity 1 Reading Are the following statements are true or false? (1) In a sales presentation, we

35、 should use a generic PowerPoint file to ensure conformity. (2) Company logo is totally unnecessary in a presentation. (3) A sample of the product may help you in a presentation. (4) A monotone voice is usually preferred in a sales presentation. (5)Before we meet with our prospect, we should know what key points we want to discuss and practice verbalizing them. (1) F (2) F (3) T (4) F (5) T 第19页/共23页 Task 3 Learning to Present Effectively Activity 2. Reading Are the following statements are true or false？ (1) If you spea