10yearsofnetworkmarketingforSMEsDevelopmentStudy-毕业论文翻译

1、10 years of n etwork marketi ng for SMEsDevelopme nt StudyFree paper Downl oad Cen ter News: Network market ing has high com muni cati on efficie ncy, coveri ng a wide range of highly in teractive, low cost adva ntage, by virtue of these adva ntages, the developme nt of a variety of n etwork marketi

2、 ng tools, is exudes vitality. These means of both the portal advertising,search engine marketing,e-commerce web site promoti on,Network Associates(affiliatemarket in g),etc., in cludi nge-mailpromoti on,com mun ity promoti on, video promoti on, and eve nwritearticles / keep abreast,promoti onalcomp

3、a nies andproducts on li ne.First, theChin eseSME In ternet applicati oninf rastructureWith the rapid developme nt of the Internet and the SME in formatizatio n con structi on step by step, Chi na SME In ternetapplicati onin frastructurehas basicallybee ncompacted, en terprise computer and Internet

4、pen etrati on rate has reached a very high level, the proportion of self-built website is also constantlyimproved. As ofDecember 2010,94.8% of SMEs are equipped withcomputers, the computer SMEs accountedfor only 5.2percent,92.7 percent of China s SMEs access to theInternet,has reacheda very high lev

5、el throughthediffere nt Internet access ratio of the scale of SMEs can be see n, the relatively low perce ntageof In ternetaccess,smaller compa nies and larger en terprises, the proporti on of Internet access has close to 100%.SMEs in Chi na the proporti onof In ternet accessachieve higher levels of

6、 the main reas ons is as follows:1, the nationalpolicy to promote the State andGover nment of the importa nee of en terprise in formati on,and vigorously promote thein dustrializati onandin formati on tech no logy in tegratio n in itiatives sig ni fica ntly enhance the level of Internet access for S

7、MEs in Chi na has played a positive role in promotingthe one hand, SMEsrecog nize to the value of the Intern et, on the other hand, policies to protect the small and medium en terprises can easily enjoy the In ter net services.2, the market opportunity for traction. With thePersonal Internet pen etr

8、ati on con ti nues to quickly upgrade, as well as the rapid developmentof the commercial In ternet, the risi ng value of the In ternet for SMEs, in creas ing market opport un ities of the In ternet. These in creas ing market opport un ities, tracti on small and medium enterprises have accelerated th

9、e use of the In ternet.Second, the SME network marketing application profilesSMEs most pressingneeds is to expand themarket, to promote their products, and therefore lower cost, and the excellent effect of network marketing is graduallyrecognizedby the SMEs. According to thesurvey data show that the

10、 surveyed SMEs in network marketi ngInternet applicatio nspen etrati oncomb inedreached 42.1%. However, there is still 57.9% of resp ondents SMEs do not use the In ter net for marketi ng and sales related activities.Among them, the e-mail marketing is the most widely used Internetmarket ingmethods,

11、21.3% ofcompa nies have used e-mail marketi ng e-mail market ing has a low cost, and to reach high, but it is easy to cause the audie nee disgusted shortco min gs.However, email marketingand CRM system, moreaccurate promotionalinformation push is still a veryeffective n etwork marketi ng, email mark

12、et ing, thefuturewill also be one of the most popular n etwork market ing.In additi on, e-commerce platform and search marketing (including search keyword advertising, search engine optimizati on, etc.) the other two moreimporta ntIn ternet market ing,and spe nt most of the two areas ofEn terprise I

13、n ter net marketi ng.Internet brand advertis ing, portal sites such as the purchase of advertis ing resources (cha in of pictures, text links, pop-up boxes, etc.) is the most traditionalway ofInternet advertis ing is curre ntly still a place in the n etwork marketi ng.Network soft paper is the use of a wider kind of In ternetmarketi ng methods, in cludi ng the means ofpublicity and marketi ng their own brands and products of their own staff to make use forums and hired a dedicated n etworkof water