Microbloggingmarketinghasturnedoffintoadeadend--毕业论文翻译

1、Microblogg ing market ing has tur ned off into a dead end?Research papers Downl oad News: China many villages have such a law: the annual harvestseas on,farmers will find out which of thecrops each other bestselli ng price, and the n decide what kind of n ext year, the swarm sow the seeds of the cro

2、p .The n in the followi ngyear s harvest seas on, we will be able to see the major media of the lens and a long face of a farmer, hold ing thehands of harvestedcrops, together with a lot of xxunm arketable, no acquisiti on of rot in the fields , Who willsave farmers toil yearlike the title.Uninten t

3、io nalattack on farmers in the economiclaws of ignorance,but this short-sighted, is reflected inmanyin dustries,like China over the short-terminvestmentof theplayers are rare Ion g-termTraderWarren, speculati onalmost become China s bus in essen vir onment a com mon feature, quickly squeeze the blue

4、 ocea n of red, but also not un com mon phe nomenon in the Chin ese market and topics.This time in the gun, was once the fire to not domicroblogg ing market ing. Microblogging marketing of historyWith the 2009 Sina microbloggingDikaigaozou microbloggingmarketing in 2010 ushered in theoutbreak, almos

5、t springingup in general,the Chinesemarket had emerged in the solitude of the nu merous new media market ing experts and teams.This trend reachedits peak in 2011, you go to put a case Party, do not talk about their own microblogg ing marketi ng for professi onal theory, are embarrassed to say goodby

6、e. By 2012, yet failed to establish and improve the ROI system microblogg ingmarketi ng quickly ushered in the ban kruptcy theory, hate the media and bus in esses bega n to chase more inno vative micro-cha nn el, microblogg ing marketi ng con cept gradually collapse.2013, it is recognized by the ind

7、ustry microblogging marketing ashore, the rest going nude beaches are fooled tier cities in the relatively backward Eupolyphaga cog nitive en trepre neurs.The short life cycle of people could not help but think of the almost microbloggingmarketing highdegree of overlap in the timeli ne of buy in dus

8、try, but ofcourse also buy foam vast, but still there is a ruler left forthe king, and in the microblogg ingmarket ing Thein dustry has now see the stick dow n beauty regime nt.2011 when the Entrepreneur magazinerevealed three gang microblogg ing market ing, n amely Cai Wen she ng s Fujia n Gang has

9、 in cluded non-certified Sina Weibo account most fans of the joke , including ofa large public resources; well built Huayi Du hundred record company, has Xue Manzi and blue cursor capital injecti ons, coupled with Du Zijia n impressive charisma, the limelight is not lost; Fin ally is sin gle mother

10、burg undy Ice Blueshe foun ded in Yan gzhou ScheherezadeEn terpriseMan ageme ntLimited, men also con trolthehun dreds of high fan acco unt for theen terprisemicroblogging service dissemination and advisory work. In the microblogging marketing peak period, these three gangs are Entrepreneur depicted

11、as annual in come of millio ns of new groups, i n public opinion and the bus in ess have bee n writte n as a strong and successful model.However, by 2013, Pan yue Fei a Dark microblogging history: one has to leave the grassrootsmicro broad nu mber of memoirs,these three gangs andthe whole microblogg

12、 ingmarketi ngline of bus in ess tofight back to the prototype. Short segment less than a year, slightly broad nu mber is no Ion ger attractive,eve ntheir own side of the capital side are no Ion ger popular, DuJian Xue Manzi threw himself busy for a custom media, Manzi Digest , and Cai Wen she ngdoi

13、ng Americaphone did not figure how to make joke who helpedpush.In 2012 as a watershed, a lot of people thi nk is toreach 300 millio n users of the microblogg ing micro-cha nneldivers ion popularity and value, but inadditi on, there are more importa nt reas ons exist.Microblogg ing en vir onmen tal c

14、ha ngesWhen refined to become extensive customizationmass producti on, marketi ng for in filtrati on and in flue neeof microblogg ing, Sina himself tha n expected to be fast.Sina microblogg ing always hoped en terprises withtheir marketi ng activities are con ducted in cooperati on also gran ted reg

15、i onal market compa nies (such as Sina Hubei, Jia ngsu Sina kind) high authority of the age ncy, butthe execution is far from Sina and expertise in order to living marketing team, who seize the opportunity to self-promoti on is more agile, flexible and cheaper.However, it is this breaking the rules

16、of the cost advantage, so that microblogging marketing becomea fraud. Whe n the ROI is equivale nt to the nu mberoffans get into price, fans economy arose spontan eously, microblogg ing marketi ng compa niesto find compa niesto get the budget, and the n separatethe part of in stitutio ns to feed pow

17、der brush, and fin ally together earn bas in full bowl full of real money in additi on to corporate KPI digital light can Kam s work summary reports, what can not get away from the microblogg ingmarketi ng compa ny to take care of their own how to do no effect, when the micro- Bo to give to the othe

18、r side, and sudde nly fans and forwarded to jump up and Cen gce ng.So aga in, con ti nuing bus in esses buy less andless n atural.Sina microbloggingreal-nameregistrationbeforelaunch, a microblogging marketing company to brag about my bus in ess, whe n he boasted at least con tributed to the Sina Wei

19、bo 50 million registered users. More exaggerated, the end of 2011, a cateri ng bus in essmicroblogging,one hundredthousand of agency fees, microblogg ing marketi ng compa ny committed to ourcustomers tens of millio ns of forwardi ng times KPI, fin ally closed when found it impossible to complete, so

20、 put a microblogg ing brush out of the 13 millio n the nu mber of transpon ders to become in siderslaugh in gstock,it isan gered Sina official, the en terprise acco unt to seali ng it.Audie nee watered,market ingresults n aturallyself-evide nt, which is why manycompa niesfeel microblogg ing marketi

21、ng is not as good as beforeto do a sake. In the other end of the audienee - Micro broad nu mber, it is also movi ng into the twilight of its life cycle.Broad nu mber from the micro to the hand pieceMicro broad nu mber of operators, mostly webmastersbackground,you can be a micro broadnu mber, imag in

22、ed as a theme class website, but operators Weibo account than the cost of operatingthe site andlower the threshold, you do not wait Google Adsens to your mon thly billing, can go directly to pull the delivery, efficiency is more obvious. China set of practices that most webmasters, throw away the ha

23、rd pan to themicroblogg ing platform of the SEO and the like, it is only one word: acquisiti on.Former site to buy a program todo, grab content from other sites, quickly copy gen erati on to own website, as long as eno ugh server resources within a day can bring thousa nds of dumpster.In the practic

24、e ofmicrobloggingis the same, four to find popular scripts,pictures, videos, after internal classificati on, and the n distributed to the hands of the beauty, movies, jokes, life and other topics of micro broad nu mber of release.It is almost a bus in ess without capital, others have to pay royaltie

25、s and magaz ine reporters wages, you touch, directly copied to use.2011, whe n micro broad nu mberof this approach was a lot of protest sat in hand to the Sina official compla int, but the referee Sina itself does not havethequalificati ons,micro broad nu mber is beingchalle nged, put the copy to se

26、nd the contents of a website to their own n ame, and the n modify the server time, and fin ally prove that the contents of the orig inalhan d-oversat in eve n earlier, direct choke compla in tsthere. Microbroad number of raging face some satin hand chose to en dure sile nee,whileothers bega nto seek

27、 theopport un ity to hold together.For example, Sina microblogg ing genius pan da, root Li Tie, director of Do not shoot my Apostolic sub etc. satin hands to form a loose coalitionof groupsthroughmutual Forwardmicroblogg ing, each brandimplantsFocus spread of power, and in the contentcreati on to fo

28、rm differe nt styles and characteristics, so no way to copy micro broad nu mber- your copy is to helpadvertise your competitors. At the same time, unlike what micro No. broad marketing,advertisingmessagesare received, and relatively low price by taki ng the amount of a wi nning strategy, sati n hand

29、 style in turn restrict their enterprises in the microbloggingmarketing put thecontents of the desig n, to cater sati n hand their style, the last piece is hand makes their fans will not be too offen sive.Thus, the pure microblogging marketing spacebecomesmoren arrow,bypass ingin termediaries,compa

30、nieswantdirect handcon tactwith sati n.Somein flue ntialn icesati n handevery day to receivethethree-digitprivate letter, are the company s marketpublic relati onsdepartme ntdinn ers,hop ingtobuildrelati on ships.What is more, compa nies will directly sat inhand to in corporate:Orange Day parade new

31、 productsmobile phon es, social media and propaga nda operati ons, and ultimately, watercress two well-knownuser (Shaolinnun, Qi Dian) role, and these two, it is to be treated as full-time employees hired orange productcame in, theuse of their pers onal effects to the product site.WellMicroblogg ing

32、 gradually from new products to conven ti onal products excessively, as the media platform, microblogg ing marketi ng is bound to be in cluded inthe mature marketi ng system toward the directi on.Whether it is microblogg ing marketi ng the compa ny turns to fall, or to set up en terprises in the KPI

33、 awake ning, or realizationbegan to have original content channels,everyth ingin dicates:microblogg ingis no Ion geraseparate subject, after n early four years of n urturi ng and cultivationof China s Internet users has acceptedmain stream microblogg ing provide ecological, and bega n to in teract separate microblogg ing market ing has lost its value, microbloggingwill and magazines,television,portals, like,