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1、Essentials and Forms of Business Letter-writing 商业信函的组成部分和格式 Layout of a Business Letter 商业信函的格式 Three major forms 1. Indented Form 缩格式 2. Blocked Form 齐头式 3. Modified Blocked Form 改良齐头式 St G angsgatan 143 Stockholm , 105 45 Sw eden Telex: 53892 SH E L E C SS O ur R eference N o. H /W T 008 Tel: 46-

2、8-738-6000 Your R eference N o. Fax: 46-8-738-6016 E -m ail: hw lee D ate: 30th M arch, 20- M essrs. W illiam & W arner 105 R oller R oad Sydney, A ustralia A ttention: M r. D onnason, M arketing D ept. D ear Sir, R e: Shipping A dvice of Freezers W ith reference to your order N o. F256 of February

3、5 for 1,000 sets of Freezers, w ere pleased to inform you that the goods have been loaded on board the s/s “Peace”, w hich is sailing for your port on A pril 1st. W eve sent a telex to the above effect this m orning. Please insure the goods as contracted and m ake preparation for taking the delivery

4、. W e are now m aking out the necessary docum ents for negotiation. W e assure you that our goods w ill be found satisfactory upon arrival at your port. W e also hope that w e can close m ore business w ith you in the future. Yours faithfully, T he E lectrolux C orp. H oris D e W olley H oris D e W

5、olley (M anager) 缩格式示例 日期靠右 具体收信人 和事由居中 段首缩格 结尾敬语和 落款偏右 1 J&J Plaza New Brunswick, NJ 089333 U.S.A. Tel: 732-524-0400 Fax: 732-525-0622 E-m ail: carrie Date: 22nd July, 20- Soft Health Care Product Corp. Room 2301 Yili BLD, 35 Nanjing Road, Shanghai, China Attention: M r. Wang , Import Dept. Dear Si

6、r, Re: SHAM POO Weve received your letter of July 10th enquiring about our JOHNSONS Baby Shampoo With Natural Lavender, but unfortunately, the stock of this product is running low due to the heavy demand. But we will inform you as soon as the new supplies come up. We sell a wide variety of Babys Sha

7、mpoo. All of them are made of the NO M ORE TEARS formula. For your reference, we enclose an illustrated catalogue of our shampoos and we hope you will find it interesting. We hope that we can close business to our mutual advantage in the future. Yours faithfully, Johnson & Johnson D o r i s F e r g

8、o s o n Doris Fergoson (M anager) 齐头式示例 除信头外全 部左对齐 S A M S U N G E L E C T R O N I C S 3 1 0 T a e p y u n g -ro 2 -g a , C h u n g -g u S e o u l, 1 0 0 -1 0 2 , K o re a T e l: 8 2 -2 -3 7 0 6 -1 1 1 4 O u r R e fe re n c e N o . O D L -1 1 E -m a il: q s l s a m s u n g c o rp .c o m Y o u r R e

9、fe re n c e N o . D a te : 2 3 rd D e c e m b e r, 2 0 - S h a n d o n g S c ie n c e & T e c h n o lo g y C o . L td . 2 1 /F B rig h t P la z a 1 3 8 J in n i R o a d , J in a n S h a n d o n g , C h in a A tte n tio n : M r. Z h o u J u n , Im p o rt D e p t. D e a r S ir, R e : O u r O ffe r fo

10、r P D A T y p e III-H T h a n k y o u fo r y o u r in te re s t in o u r la te s t P e rs o n a l D ig ita l A s s is ta n t T y p e III-H . A s re q u e s te d , w e o ffe r y o u 5 0 0 s e ts o f P D A a t U S D 1 4 0 p e r s e t F O B In c h o n fo r s h ip m e n t in F e b ru a ry, 2 0 -. W e re

11、 q u ire p a y m e n t b y L /C . B e c a u s e th e re is a n in c re a s in g d e m a n d fo r th is p ro d u c t, o u r p ric e is n o n -n e g o tia b le . W e lo o k fo rw a rd to y o u r re p ly. Y o u rs tru ly, S a m s u n g E le c tro n ic s L a v is K im L a v is K im (M a n a g e r) 改良齐头式

12、示例 案号和日期 靠右 落款偏右 Parts of a Business Letter 信件组成部分 Essential Parts 必要部分 1. The letterhead 信头 2. The date line 日期 3. The inside name and address 收信人名称地址 4. The salutation 称呼 5. The body of the letter 信文 6. The complimentary close 结尾敬语 7. The signature 落款 Optional Parts 附加部分 8. The attention line 具体收信

13、人 9. The subject line 事由 10. The reference notation 案号 11. The enclosure 附件 12. The carbon copy notation 抄送 13. The postscript 附言 1.China National Cereals, Oils and Foodstuffs Imp & Exp Corp. 8 Jianguomen Nei Dajie Beijing 10005, China Telephone: 86-10-6526-8888 Fax: 86-10-6527-6028 E-mail: 2.Our Re

14、f. Your Ref. Date: 15th November, 20- 3.Messrs H. Ronald & Co. 556 Eastcheap London, E.C. 3, England 8.Attention: Import Dept. 4.Dear Sirs, 9.Aquatic Products 5.We thank you for your enquiry of 5 November. In compliance with your request, we are sending you herewith a copy of our illustrated catalog

15、ue and a quotation sheet for your reference. All prices are subject to our confirmation for our aquatic products have been selling well this season. Therefore, we would suggest that you advise us by a fax in case of interest. We await your early favorable reply. 6.Yours truly, 7. China National Cere

16、als, Oils and Foodstuffs Imp & Exp Corp. Sig. _ (Manager) 10.QS/AN 11.Enclosures 12.cc our Shanghai Branch Office 13.P.S. We require payment by L/C for a total value not exceeding USD50,000. 信函组成 部分示例 组成部分分项示例 1. China National Cereals, Oils & Foodstuffs Imp & Exp Corp. 8 Jianguomen Nei Dajie Beijin

17、g 10005, China Telephone: 86-10-6526-8888 Fax: 86-10-6527-6028 E-mail: 2. Our Ref. Your Ref. Date: 15th November, 20- 信头 日期 3.Messrs H. Ronald & Co. 556 Eastcheap London, E.C. 3, England 8.Attention: Import Dept. 4.Dear Sirs, 9.Aquatic Products 收信人名称和地 址 具体收信人 称呼 事由 5. We thank you for your enquiry

18、of 5 November. In compliance with your request, we are sending you herewith a copy of our illustrated catalogue and a quotation sheet for your reference. All prices are subject to our confirmation for our aquatic products have been selling well this season. Therefore, we would suggest that you advis

19、e us by a fax in case of interest. We await your early favorable reply. 6. Yours truly, 7. China National Cereals, Oils and Foodstuffs Imp & Exp Corp. Sig. _ (Manager) 结尾敬语 信文 落款 10. QS/AN 11. Enclosures 12. cc our Shanghai Branch Office 13. P.S. We require payment by L/C for a total value not excee

20、ding USD50,000. 案号 附件 抄送 附言 各部分写法 信头和收信人名称、地址 英语:名称在上,地址在下 地址先小后大 中文:名称在上,地址在下 地址先大后小 名称、地址 A UK address: Air Environmental Mechanical Equipment Limited 2076 West Main Street Devon, EX14 0RA U.K. 公司名称 门牌号 街道 城市 邮编 国家 中文名称、地址举例 中南大学外国语学院 中国湖南省长沙市韶山南路63号 单位名称 地址由大到 小 中国地址名称用英文写 Sinochem Jiangsu Import

21、 and Export Corporation Jiangsu International Business Mansion, 50 Zhonghua Road, Nanjing 210001, P.R. China 单位名称 门牌号 大楼名称 街道 邮编 城市 国家 日期 位置: 美式:在信头和收信人名称地址之间 英式:通常在收信人名称地址之下 均可以齐头,也可以靠右 写法: 美式:月-日-年 英式:日-月-年 美式日期举例 Interstate Products, Inc. 511 Interstate Court Sarasota, FL 34240 USA Date: April 4,

22、 20- Shandong Foreign Trade (Holdings) Corporation Limited 51,TAIPING ROAD QINGDAO, 266001 CHINA 日期 英式日期举例 OFFICE SYSTEMS PTY. LTD. 124 Oak Street Tel (61-2)419 3209 Chatswood Fax (61-2)419 4011 England E-mail .uk Aqueous Technologies 291 Caxton Street Sante Fe U.S.A 18 November, 20- Dear Sir or Mad

23、am, 日期 日期写法注意事项 “月份”最好用文字,如: 1.2nd May, 20- 2.2 May, 20- 3.2 May 20- (Comma can be omitted) 4.September 21st, 20- 5.September 21,20- 避免月份用数字,如 11/12/20- 称呼 位置: 必须齐头 写法: 对男士(正规):Dear Sir, 或Dear Sirs,或 Gentlemen: 对女士(正规):Dear Madam, 或Dear Mesdames, 对关系密切的商业伙伴:Dear Jack, 词首字母全大写,用 逗号或不用标点符号 Gentlemen后

24、用冒号 结尾敬语 位置: 齐头式靠左对齐,缩格式偏右 正规场合下常用: 1.Yours faithfully, 2.Yours truly, 3.Faithfully yours, 4.Truly yours, 第二个单词小 写,用逗号或 不用标点符号 称呼与结尾敬语的对应关系 Salutation Close Occasion Dear Sir(s) Dear Sir or Madam (Mmes) Yours faithfully Faithfully yours Standard and formal closure Gentlemen Ladies/Gentlemen Yours (very) truly Very truly yours Used by Americans Dear Mr. Malone Yours sincerely/ Sincerely Best wishes (U.K.) Best regards/ Regards (U.S.) Less formal and between persons known to each other 落款 Yours

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