关于洗化用品及纸品市场需求趋势的调查报告(WORD档)

1、精品问卷统计共发放问卷300份，收回295份，有效问卷286份，问卷回收率为98.3%，问卷有效率为96.95%。 分三个层次统计：总体（附表一），性别（附表二），年级（附表三） 问卷原版（附件四）附表一：总体统计结果一、单选题您会首选哪个功效的洗发产品？去屑37%滋养42.7%修复16.6%其他3.7%.您会选购多大规格的洗护发产品？15.6%64.7%以上19.7%.您会选择哪个品牌的洗护发产品？力士10.2%清扬26.8%潘婷27.5%海飞丝20%飘柔7.1%.您会首选的洗衣产品品牌是哪个？奥妙7.5%碧浪27.5%超能24.7%雕牌16.9%立白8.5%蓝月亮11.5%威露士3.8%.

2、 对于衣物清洁类产品的选择，您更为看重的是哪个方面？去污能力59% %.日常衣物清洁中过程中，您是否愿意使用消毒液？是23.1%否75.59%您会经常使用手帕纸和湿巾吗？是53.22%否48.47%您购买生活用纸的习惯是怎样的？整提65.42%单个34.58%.您对送货上门服务的态度如何？%B认同%C一般%D较不认同%E不认同%您选购洗化用品和纸品的消费频次是多少？%二、多选题.您对送货上门销售会存在哪些疑虑？A.%B.产品质量%.对于送货上门销售的产品，你愿意购买的有哪些？A.% B.% C.% D. 化妆品% E. %.下列哪些因素会影响您对送货上门销售的商家的选择？35.59%52.54

3、%64.41%.日常衣物清洁中，您会选择哪几种洗衣产品？洗衣液39.66%洗衣粉66.78%透明皂49.49%柔顺剂12.54%您愿意从哪里选购洗化产品及纸品？A% B.%附表（二）分性别统计题号性别ABCDEFGH1男42.2%43%1%13.8%女29.5%42%27.7%0.8%2男12.0%66.7%21%女21.4%61.6%17%3男10.4%33.9%21.9%21.9%6%3%0%2.9%女11.2%18.4%32.8%15.2%8%1.6%8%4.8%4男7.7%28.4%25.1%19.7%7.1%12%0%女7.6%27.6%25.7%13.3%11.4%10.5%3.9

4、%5男53%24%14.2%8.8%女48.3%28%14.4%9.3%6男21.9%78.1%女26.7%73.3%7男46.4%53.6%女61.5%38.5%8男54.6%45.4%女83%17%9男26.7%39.3%25.7%5%3.3%女42.9%25%24.1%5.4%2.6%10男33.9%48.1%18%女47.3%44.6%8.1%1男40.4%72.1%32.2%女42.9%79.4%54.5%2男26.2%55.7%30.6%9.8%24.6%女28.6%71.4%45.5%25%24.1%3男31.1%48.1%60.5%女42.9%68.8%81.3%4男37.1%

5、56.8%43.7%7%女43.8%83%59%22.3%5男56.8%19.4%48.1%10.3%女52.7%35.7%75%20.5%（附表三）分年级统计题号年级ABCDEFGH1大一33.85%43.07%21.54%1.5%大二39.3%47.5%8.2%4.9%大三40%44.29%8.57%7.14%大四37.1%31.4%31.4%0%2大一17.7%66.9%15.38%大二14.8%75.4%9.8%大三21.43%57.14%19.57%大四25.7%42.69%31.4%3大一15.38%23.1%30.8%15.38%7.7%1.5%0.8%5.4%大二8.2%36.

6、1%19.7%26.2%1.6%1.6%0%5.71%大三10%37.14%17.14%21.43%7.14%2.86%0%0%大四8.57%17.14%28.57%22.85%8.57%0%8.57%5.71%4大一7.7%33.1%23.1%15.38%9.2%10%1.5%大二4.9%34.4%16.4%16.4%11.5%16.4%0%大三11.43%27.14%20%27.14%5.7%8.57%0%大四5.71%34.28%40%8.57%2.85%8.57%0%5大一43.8%30.8%16.2%9.2%大二63.9%13.1%14.8%8.2%大三51.43%30%7.14%1

7、1.43%大四57.14%28.57%11.42%2.85%6大一13.8%86.2%大二32.8%67.2%大三24.29%74.29%大四25.71%74.28%7大一50.8%49.2%大二55.7%44.3%大三52.86%48.57%大四40%60%8大一60.8%39.2%大二60.7%39.3%大三67.14%34.29%大四82.85%17.14%9大一29.2%41.5%23.8%5.4%0%大二32.8%34.4%21.3%28.6%1.6%大三38.57%27.14%22.86%5.71%5.71%大四37.14%22.85%37.14%0%0%10大一27.7%53.8

8、%18.5%大二50.8%36.7%13.1%大三50%38.57%11.43%大四40%48.57%11.42%1大一36.9%93.1%33.1%大二32.8%77%33.3%大三41.43%68.57%41.43%大四51.43%77.14%40%2大一23.8%60.8%33.1%35.4%15.38%大二31.1%60.7%32.8%16.4%24.6%大三41.43%64.29%32.86%21.43%30%大四28.57%62.86%51.43%14.29%25.71%3大一27.7%46.2%60%大二31.1%57.4%67.2%大三45.71%65.71%65.71%大四3

9、1.43%65.71%74.29%4大一44.6%54.6%43.1%14.6%大二37.7%60.7%57.4%11.5%大三38.57%62.86%42.86%8.57%大四37.14%71.43%57.14%11.43%5大一43.1%16.9%57.7%10%大二59.0%21.3%49.2%18%大三60%31.43%54.29%12.86%大四62.86%14.29%71.43%11.43%2013年4月27日阳光社工服务社评估部附件四洗化用品及纸品市场调查问卷性别：年级：一、单选题您会首选哪个功效的洗发产品？去屑滋养修复其他.您会选购多大规格的洗护发产品？以上.您会选择哪个品牌的洗护发产品？力士清扬潘婷海飞丝飘柔拉芳多芬其他.您会首选的洗衣产品品牌是哪个？奥妙碧浪超能雕牌立白蓝月亮威露士. 对于衣物清洁类产品的选择，您更为看重的是哪个方面？去污能力品牌香型价格.日常衣物清洁中过程中，您是否愿意使用消毒液？是否您会经常使用手帕纸和湿巾吗？是否您购买生活用纸的习惯是怎样的？整提单个.您对送货上门服务的态度如何？B认同C一般D较不认同E不认同您选购洗化用品和纸品的消费频次是多少？次月次月很少二、多选题.您对送货上门销售会存在哪些疑虑？A.产品价格B.产品质量C.售后服务.对于送货上门销售的产品，你愿意购买