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1、Mobile phone manu facturers eye ing in ternetmarketi ngResearch papers Downl oad News: mobilecontrol Jimmy recently on the microblogging said to hisson Kimiwant tohave atheme eleme ntisthencustomizedmobilephon es,foun der Lei Junmilletimmediatelyvolun teeredtohelp them realizetheirdreams gratified t
2、o see in the e, this is asuccessful Internetmarketingcase. With Dad <&It;> ;& gt; Where to in flue nee the program, LEI aga in a little free publicity of their products.In fact, through the Internet selli ng millet phone is featured weekly fixed time on li ne buying activities as ri
3、ce carnival in the double 11 period millet sales of 550 million yuan to become the mall when every cat Sales champi on.From now, millet Internet marketingis successful,which also allows the bottom of the whole in dustry cha in, domestic mobile phone manufacturers have played and followed suit. ZTE r
4、ecently launched smartphone Nubia big cow and calfphonesand route throughiJingdong Mall, Huawei Honor Glory series phones desig ned to go electric providercha nn els,Lenovolaun ched a sub-bra nd VIBE, try to pure Internet model to market their phon es. traditi onal cell phone manu facturers has beco
5、me a rece nt hot n ews OCS.In the Hardware revival wave swept under the traditi onal hardware ven dors if only an occasi on to thump or two, that is up to win a little atte ntio n, to prove their existe nee.If you do not change yourself, then others will eve ntually be cha nged. In deed, the Interne
6、t has cha nged mobile phone manufacturingindustry, which is alreadythe sec ond wave. Earlier, I nternet gia nts such as Baidu, Ali, 360, Shanda and other customized mobileoperati ngsystem ROM approach has strong involvement phone producti onprocesses. them through an applicati onpreloaded on the pho
7、ne,tryingto build theirownecosystems. Such term in alsare ofte n ways to cashsubsidies product prices low, con sumers will buy it. Zhou even predicted, Hardware zero profit era coming soon. If so, it can only tender mercies of the mobile phone manu facturers.On the other hand, B2C Internet to subver
8、t the traditionalproductionmethods are also mobile phonemanufacturing.B2C can be understoodas on-demandfrom the phone s exterior color, cover lettering, hardware configuration,software application, these are the usershave the final say. by the end of May this year, the Gree n Orange N1 released the
9、first month of the phone can be customized gives brilliant performaneeof 100,000 units.Some expertsbelievethat the core B2C model isprese nted first by the n eeds of the con sumer, the manu facturer accord ing to the n eeds of the orga ni zatio n of production Traditional phone companies do not pay
10、atte nti onto con sumer dema nd not only con sumerdema nd for traditi onal mining compa nies have not gone far eno ugh, while the cycle is too long to timely resp ond to cha nges in dema nd.Rece ntly, Lei Jun said in an in terview, they ought to do is Amazon (385.96, 1.30, 0.34%) as a compa ny. Mill
11、et is not the corebus in essof sale term in als, but thesurro undinggames, music, content and other Internetservices. For other domestic mobile phone manu facturers, cha nge the Internet brin gs, not primarily reflect cha ngesin marketing and channels,but rather reflects on theen tire producti on and distributi on of profits, because no amount of marketi nginno vati onand br
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