茶油深加工扩建项目可行性报告精品

1、sson 1 a private conversation 私人谈话last week i went to the theatre. i had a very good seat. the play was very interesting. i did not enjoy it. a young man and a young woman were sitting behind me. they were talking loudly. i got very angry. i could not hear the actors. i turned round. i looked at the

2、 man and the woman angrily. they did not pay any attention. in the end, i could not bear it. i turned round again. i cant hear a word! i said angrily. its none of your business, the young man said rudely. this is a private conversation!.lesson 2 breakfast or lunch? 早餐还是午餐？it was sunday. i never get

3、up early on sundays. i sometimes stay in bed until lunch time.last sunday i got up very late. i looked out of the window. it was dark outside. what a day! i thought. its raining again. just then, the telephone rang. it was my aunt lucy. ive just arrived by train, she said. im coming to see you. but

4、im still having breakfast, i said.what are you doing ? she asked. im having breakfast, i repeated.dear me, she said. do you always get up so late ? 礁焦胶交郊浇骄娇嚼搅铰矫侥脚狡角饺缴绞剿教酵轿较叫窖揭接皆秸街阶截劫节桔杰捷睫竭洁结解姐戒藉芥界借介疥诫届巾筋斤金今津襟紧锦仅谨进靳晋禁近烬浸尽劲荆兢茎睛晶鲸京惊精粳经井警景颈静境敬镜径痉靖竟竞净炯窘揪究纠玖韭久灸九酒厩救旧臼舅咎就疚鞠拘狙疽居驹菊局咀矩举沮聚拒据巨具距踞锯俱句惧炬剧捐鹃娟倦眷卷绢撅攫抉

5、掘倔爵觉决诀绝均菌钧军君峻俊竣浚郡骏喀咖卡咯开揩楷凯慨刊堪勘坎砍看康慷糠扛抗亢炕考拷烤靠坷苛柯棵磕颗科壳咳可渴克刻客课肯啃垦恳坑吭空恐孔控抠口扣寇枯哭窟苦酷库裤夸垮挎跨胯块筷侩快宽款匡筐狂框矿眶旷况亏盔岿窥葵奎魁傀馈愧溃坤昆捆困括扩廓阔垃拉喇蜡腊辣啦莱来赖蓝婪栏拦篮阑兰澜谰揽览懒缆烂滥琅榔狼廊郎朗浪捞劳牢老佬姥酪烙涝勒乐雷镭蕾磊累儡垒擂肋类泪棱楞冷厘梨犁黎篱狸离漓理李里鲤礼莉荔吏栗丽厉励砾历利僳例俐痢立粒沥隶力璃哩俩联莲连镰廉怜涟帘敛脸链恋炼练粮凉梁粱良两辆量晾亮谅撩聊僚疗燎寥辽潦了撂镣廖料列裂烈劣猎琳林磷霖临邻鳞淋凛赁吝拎玲菱零龄铃伶羚凌灵陵岭领另令溜琉榴硫馏留刘瘤流柳六龙聋咙笼窿隆垄拢陇楼

6、娄搂篓漏陋芦卢颅庐炉掳卤虏鲁麓碌露路赂鹿潞禄录陆戮驴吕铝侣旅履屡缕虑氯律率滤绿峦挛孪滦卵乱掠略抡轮伦仑沦纶论萝螺罗逻锣箩骡裸落洛骆络妈麻玛码蚂马骂嘛吗埋买麦卖迈脉瞒馒蛮满蔓曼慢漫谩芒茫盲氓忙莽猫茅锚毛矛铆卯茂冒帽貌贸么玫枚梅酶霉煤没眉媒镁每美昧寐妹媚门闷们萌蒙檬盟锰猛梦孟眯醚靡糜迷谜弥米秘觅泌蜜密幂棉眠绵冕免勉娩缅面苗描瞄藐秒渺庙妙蔑灭民抿皿敏悯闽明螟鸣铭名命谬摸摹蘑模膜磨摩魔抹末莫墨默沫漠寞陌谋牟某拇牡亩姆母墓暮幕募慕木目睦牧穆拿哪呐钠那娜纳氖乃奶耐奈南男难囊挠脑恼闹淖呢馁内嫩能妮霓倪泥尼拟你匿腻逆溺蔫拈年碾撵捻念娘酿鸟尿捏聂孽啮镊镍涅您柠狞凝宁拧泞牛扭钮纽脓浓农弄奴努怒女暖虐疟挪懦糯诺哦欧

7、鸥殴藕呕偶沤啪趴爬帕怕琶拍排牌徘湃派攀潘盘磐盼畔判叛乓庞旁耪胖抛咆刨炮袍跑泡呸胚培裴赔陪配佩沛喷盆砰抨烹澎彭蓬棚硼篷膨朋鹏捧碰坯砒霹批披劈琵毗啤脾疲皮匹痞僻屁譬篇偏片骗飘漂瓢票撇瞥拼频贫品聘乒坪苹萍平凭瓶评屏坡泼颇婆破魄迫粕剖扑铺仆莆葡菩蒲埔朴圃普浦谱曝瀑期欺栖戚妻七凄漆柒沏其棋奇歧畦崎脐齐旗祈祁骑起岂乞企启契砌器气迄弃汽泣讫掐洽牵扦钎铅千迁签仟谦乾黔钱钳前潜遣浅谴堑嵌欠歉枪呛腔羌墙蔷强抢橇锹敲悄桥瞧乔侨巧鞘撬翘峭俏窍切茄且怯窃钦侵亲秦琴勤芹擒禽寝沁青轻氢倾卿清擎晴氰情顷请庆琼穷秋丘邱球求囚酋泅趋区蛆曲躯屈驱渠取娶龋趣去圈颧权醛泉全痊拳犬券劝缺炔瘸却鹊榷确雀裙群然燃冉染瓤壤攘嚷让饶扰绕惹热壬仁

8、人忍韧任认刃妊纫扔仍日戎茸蓉荣融熔溶容绒冗揉柔肉茹蠕儒孺如辱乳汝入褥软阮蕊瑞锐闰润若弱撒洒萨腮鳃塞赛三叁伞散桑嗓丧搔骚扫嫂瑟色涩森僧莎砂杀刹沙纱傻啥煞筛晒珊苫杉山删煽衫闪陕擅赡膳善汕扇缮墒伤商赏晌上尚裳梢捎稍烧芍勺韶少哨邵绍奢赊蛇舌舍赦摄射慑涉社设砷申呻伸身深娠绅神沈审婶甚肾慎渗声生甥牲升绳省盛剩胜圣师失狮施湿诗尸虱十石拾时什食蚀实识史矢使屎驶始式示士世柿事拭誓逝势是嗜噬适仕侍释饰氏its one oclock!lesson 3 please send me a card 请给我寄一张明信片 postcards always spoil my holidays. last summer, i

9、went to italy. i visited museums and sat in public gardens. a friendly waiter taught me a few words of italian. then he lent me a book. i read a few lines, but i did not understand a word. every day i thought about postcards. my holidays passed quickly, but i did not send any cards to my friends. on

10、 the last day i made a big decision. i got up early and bought thirty-seven cards. i spent the whole day in my room, but i did not write a single card !lesson 4 an exciting trip 激动人心的旅行i have just received a letter from my brother, tim. he is in australia. he has been there for six months. tim is an

11、 engineer. he is working for a big firm and he has already visited a great number of different places in australia. he has just bought an australian car and has gone to alice springs, a small town in the centre of australia. he will soon visit darwin. from there, he will fly to perth. my brother has

12、 never been abroad before, so he is finding this trip very exciting.lesson 5 no wrong numbers 无错号之虞 mr james scott has a garage in silbury and now he has just bought another garage in pinhurst. pinhurst is only five miles from silbury, but mr scott cannot get a telephone for his new garage, so he ha

13、s just bought twelve pigeons. yesterday, a pigeon carried the first message from pinhurst to silbury. the bird covered the distance in three minutes. up to now, mr scott has sent a great many requests for spare parts and other urgent messages from one garage to the other. in this way, he has begun h

14、is own private telephone service.lesson 6 percy buttons 珀西巴顿斯i have just moved to a house in bridge street. yesterday a beggar knocked at my door. he asked me for a meal and a glass of beer. in return for this, the beggar stood on his head and sang songs. i gave him a meal. he ate the food and drank

15、 the beer. then he put a piece of cheese in his pocket and went away. later a neighbour told me about him. everybody knows him. his name is percy buttons. he calls at every house in the street once a month and always asks for a meal and a glass of beer.lesson 7 too late 为时太晚 the plane was late and d

16、etectives were waiting at the airport all morning. they were expecting a valuable parcel of diamond from south africa. a few hours earlier, someone had told the police that thieves would try to steal the diamonds. when the plane arrived, some of the detectives were waiting inside the main building w

17、hile others were waiting on the airfield. two men took the parcel off the plane and carried it into the customs house. while two detectives were keeping guard at the door, two others opened the parcel. to their surprise, the precious parcel was full of stones and sand!lesson 8 the best and the worst

18、 最好的和最差的joe sanders has the most beautiful garden in our town. nearly everybody enters for the nicest garden competition each year, but joe wins every time. bill friths garden is larger than joes. bill works harder than joe and grows more flowers and vegetables, but joes garden is more interesting.

19、he has made neat paths and has built a wooden bridge over a pool. i like gardens too, but i do not like hard work. every year i enter for the garden competition too, and i always win a little prize for the worst garden in the town!lesson 9 a cold welcome 冷遇on wednesday evening, we went to the town h

20、all. it was the last day of the year and a large crowd of people had gathered under the town hall clock. it would strike twelve in twenty minutes time. fifteen minutes passed and then, at five to twelve, the clock stopped. the big minute hand did not move. we waited and waited, but nothing happened.

21、 suddenly someone shouted, its two minutes past twelve! the clock has stopped! i looked at my watch. it was true. the big clock refused to welcome the new year. at that moment everybody began to laugh and sing.lesson 10 not for jazz 不适于演奏爵士乐we have an old musical instrument. it is called a clavichor

22、d(翼琴). it was made in germany in 1681. our clavichord is kept in the living-room. it has belong to our family for a long time. the instrument was bought by my grandfather many years ago. recently it was damaged by a visitor. she tried to play jazz on it! she struck the keys too hard and two of the s

23、trings were broken. my father was shocked. now we are not allowed to touch it. it is being repaired by a friend of my fathers.lesson 11 one good turn deserves another 礼尚往来i was having dinner at a restaurant when harry steele came in. harry worked in a lawyers office years ago, but he is now working

24、at a bank. he gets a good salary, but he always borrows money from his friends and never pays it back. harry saw me and came and sat at the same table. he has never borrowed money from me. while he was eating, i asked him to lend me &2. to my surprise, he gave me the money immediately. i have never

25、borrowed any money from you, harry said, so now you can pay for my dinner!lesson 12 goodbye and good luck 再见，一路顺风our ncighbour, captain charles alison, will sail from portsmouth tomorrow. we shall meet him at the harbour early in the morning. he will be in his small boat, topsail.tapsail is a famous

26、 little boat. it has sailed across the atlantic many times. captain alison will set out at eight oclock so we shall have plenty of time. we shall see his boat and then we shall say good-bye to him. he will be away for two months. we are very proud of him. he will take part in an important race acros

27、s the atlantic.lesson 13 the greenwood boys 绿林少年the greenwood boys are a group of popular singers. at present, they are visiting all parts of the country. they will be arriving here tomorrow. they will be coming by train and most of the youngpeople in the town will be meeting them at the station. to

28、morrow evening they will be singing at the workers club. the greenwood boys will be staying for five days. during this time, they will give five performances. as usual, the police will have a difficult time. they will be trying to keep order. it is always the same on these occasions.lesson 14 do you

29、 speak english? 你会讲英语吗？i had an amusing experience last year. after i had left a small village in the south of france, i drove on to the next town. on the way, a young man waved to me. i stopped and he asked me for a lift. as soon as he had got into the car, i said good morning to him in french and

30、he replied in the same language. apart from a few words, i do not know any french at all. neither of us spoke during the journey. i had nearly reached the town, when the young man suddenly said, very slowly, do you speak english? as i soon learnt, he was english himself!lesson 15 good news 佳音 the se

31、cretary told me that mr. harmsworth would see me. i felt very nervous when. i went into his office. he did not look up from his desk when i entered. after i had sat down, he said that business was very bad. he told me that the firm could not afford to pay such large salaries. twenty people had alrea

32、dy left. i knew that my turn had come. mr. harmsworth, i said in a weak voice. dont interrupt, he said. then he smiled and told me i would receive an extra &100 a year!lesson 16 a polite request 彬彬有礼的要求if you park your car in the wrong place, a traffic policeman will soon find it. you will be very l

33、ucky if he lets you go without a ticket. however, this does not always happen. traffic police are sometimes very polite. during a holiday in sweden, i found this note on my car: sir, we welcome you to our city. this is a no parking area. you will enjoy your stay here if you pay attention to our stre

34、et signs. this note is only a reminder. if you receive a request like this, you cannot fail to obey it!lesson 17 always young 青年常驻my aunt jennifer is an actress. she must be at least thirty-five years old. in spite of this, she often appears on the stage as a young girl. jennifer will have to take p

35、art in a new play soon. this time, she will be a girl of seventeen. in the play, she must appear in a bright red dress and long black stockings. last year in another play, she had to wear short socks and a bright, orange-coloured dress. if anyone ever asked her how old she is, she always answers, my

36、 dear, it must be terrible to be grown up!lesson18 he often does this! 他经常干这种事！after i had had lunch at a village inn, i looked for my bag. i had left it on a chair beside the door and now it wasnt there ! as i was looking for it, the inn-keeper came in. did you have a good meal ? he asked. yes, tha

37、nk you, i answered, but i cant pay the bill. i havent got my bag. the inn-keeper smiled and immediately went out. in a few minutes he returned with my bag and gave it back to me. im very sorry, he said my dog had taken it into the garden. he often does this.lesson19 sold out 票已售完the play may begin a

38、t any moment, i said. it may have begun already, susan answered.i hurried to the ticket-office. may i have two tickets please ? i asked.im sorry, weve sold out, the girl said.what a pity! susan安徽省华银茶油有限公司茶油深加工扩建项目 可行性研究报告 安徽省华银茶油有限公司 二oo四年七月第一章 总论1.1项目概况1.1.1项目名称：安徽省华银茶油有限公司茶油深加工扩建项目1.1.2项目申报单位：安徽省华

39、银茶油有限公司1.1.3建设地点：安徽省舒城县桃溪镇1.1.4建设起止年限：二oo四年至二oo五年1.1.5建设单位：安徽省华银茶油有限公司1.1.6项目负责任人：魏柱银，系安徽省华银茶油有限公司的法代表人，身份证号码：3424251.1.7项目简况：项目总投资1900万元，现有已投资为500万元，其中固定资产投资282.2万元，流动资金217.8万元；另需增加投资1400万元，其中固定资产投资1000万元，流动资金400万元。新增投资中贷款1000万元，自筹资金400万元。1.2编制依据和研究范围1.2.1编制依据：安徽省华银茶油有限公司规划图有关行业管理法律、法

40、规安徽省华银茶油有限公司茶油深加工项目立项批复1.2.2研究范围：项目背景、市场前景、资源分布和原材料供应情况、环境保护、扩建规模与投资估算、预期效益、风险分析等。1.2.3项目法人概况安徽省华银茶油有限公司设立于2003年9月15日，位于舒城县桃溪经济开发区，法定代表人魏柱银，注册资本180万元，企业法人营业执照注册号3424252300262（1/1），主要经营茶油生产和销售。第二章 项目建设的背景和必要性2.1项目背景 油茶树是我国特有的天然木本植物油料之一，其营养丰富，尤其是野生油茶树籽富含的不饱和脂肪酸、维生素e、山茶苷等主要物质含量高达85%以上。目前全国五大油茶籽重

41、点生产省有江西、湖南、湖北、广西、安徽等省，其中安徽的皖西及皖西南大别山区因其独特的地理、土壤、气候条件，蕴育着十分丰富的自然资源，油茶籽产量高，同国内其他地区油茶籽相比，品质上乘。目前，皖西油茶树资源主要分布在舒城、金寨、霍山等地，面积高达20多万亩，野生油茶籽年总产量可达3千多吨，把巨大的资源优势转换为地方经济优势是摆在皖西各级政府和有关部门面前的研讨课题。皖西是革命老区，经济实力相当薄弱，经济基础相对落后，部分地区的农民还处在解决温饱的穷困状态。利用当地资源，把油茶籽产业化，来提高农民的产出效益，增加农民经济收入，是当前广大农民脱贫致富的最佳途径之一。就目前而言，皖西产出的油茶籽资源都处

42、在原始、初级、粗放的家庭作坊式加工状态，资源没有得到很好利用，以前甚至出现油茶籽卖不出和野生油茶籽因价贱而无人采摘的情况，造成了资源的极大浪费。即使近年来创办了几家小规模加工企业，也因其设备简陋，没有油茶籽附产品加工设备而造成产出效率比低下，从而造成了资源的浪费，失去了资源深加工带来的升值效益。还因小企业生产的山茶油品质差，市场准入难，市场前景黯淡，产品出路也成为发展的屏障，因而不能从根本上解决油茶籽资源的出路问题和广大农民通过油茶籽资源脱贫致富问题。显然，走一条“大事业、大品牌、大规模、大发展”的油茶籽资源产业化的道路势在必行，建立一家起点高、科技含量高、生产规模大的山茶油深加工企业成为当务

43、之急。2.2项目建设的必要性2.2.1公司现状安徽省华银茶油有限公司是以皖西十分丰富的自然资源油茶籽为原料进行农特产品深加工的新兴民营科技企业，企业本着“以市场需要为导向、以科技为支撑、以省内高校科研所为依托、以产业化为发展战略、以发展农村经济增加农民收入为目标、以提高企业经济效益为目的”的宗旨，结合皖西地区山茶油加工现状和本县的资源实际情况，经过多次反复论证和调研，于2003年6月筹建，总投资达500多万元，购置了目前全省生产能力最大、生产设备的科技含量国内领先的成套山茶油加工流水线和配套设备，建造了标准化厂房一幢和配套设施（锅炉房、生产车间、灌装车间、成品车间、仓库、化验室、配电房、办公室

44、和后勤保障用房）共2200平方米，年设计生产能力1000吨，达产后可实现销售额5000万元，利税600万元，目前企业建设已初具规模。安徽省华银茶油有限公司现占地面积10600平方米，2003年9月份动工、11月份投产，当年收购油茶籽450吨，加工优质成品油60多吨，半成品油55吨（易储存，待精炼），产值600余万元，并已投放市场销售。安徽省华银茶油有限公司产品现已销往北京、上海、江苏、浙江、广东、安徽等大中城市和经济发达地区，现已销售1210500ml规格山茶油2240件和12101000ml规格山茶油660件，实现销售收入180多万元，实现销售利润40余万元，公司目前销售网络已基本形成，销售

45、量与日俱增。“野岭”牌山茶油投放市场以来，以其“纯正、绿色、天然的保健性”为特色，起点高，品质好，其多项理化指标已优于国内同类产品，“野岭”牌山茶油正成为食用油市场上的一匹“黑马”和具有代表性的二十一世纪中国首选的绿色健康食用油品牌之一，受到了越来越多的广大消费者的青睐。“野岭”牌山茶油在整理了民间加工方法的基础上，科学地总结出了一整套独特的现代加工工艺，技术上已完全成熟，并处于国内领先水平。“野岭”山茶油的生产需经过“物理压榨，八脱精炼”等26道生产加工工序。其工艺流程科学、合理、规范，检测设备仪器完善、技术含量高，再加上科学严谨的操作规程和全面系统的质量管理，其产出的“野岭”牌山茶油国内一

46、流，是真正的纯天然绿色健康食用油中的珍品。该产品目前已通过市级产品质量检测证号2004合质检食字第qsf036号和省级产品质量检测证号2004皖检s字第0627号。并获得了卫生许可证证号舒卫食字（2003）第20013号、商品代码证证号物编注字第158810号和全国工业产品生产许可证证号qs3415、0201、2076号等相关证件。公司目前正在申报绿色食品证书、无公害农产品证书和国际质量认证体等证书，以进一步完善创建国内一流产品的标证体系，为产品准入市场提供保证。安徽省华银茶油有限公司现有职工56名，其中聘请华东地区行业专家4名，企业生产技术骨干人员12名，具有大专以上学历人员18名，其中营销

47、人员12名，公司全体员工依据国家劳动保护法律、法规和行业相关规定，并结合本公司实际情况和不同工种的特点，均已得到应有的劳动保护待遇，劳动条件符合国家有关规定，劳动保护措施也根据不同的工作性质，制定出了相关的制度和管理办法。公司员工应享有的福利待遇也得到落实，公司为全体员工购买了养老保险金，为外勤人员购买了人身意外伤害保险。公司为强化销售工作，已在北京、上海、江苏、浙江、广东及省内合肥等地设立了市场部。目前公司的组织机构完善，运作机制顺畅，企业管理层的人才素质完全能够胜任企业生产及扩建发展的需要。综上所述，目前公司发展思路清晰，发展目标远大，生产设备先进，配套设施完善，加工技术国内领先，职能部门

48、建立健全，销售网络基本形成，产品认证体系完备，销售形势喜人，企业经济效益显著，企业发展前景光明，令人鼓舞，在这样可喜的发展机遇下，我们更有信心增加投入，扩大规模，加快发展。2.2.2扩建的必要性公司目前生产能力为年生产山茶油1000吨，精炼设备生产能力有富余，为降低生产成本，使工艺流程中的各部分生产能力协调配套，充分利用现有资源，公司对现有生产规模进行扩建。具体内容为增加部分预榨设备，完善精炼设备，新上一批对茶粕深加工的浸出油设备和茶皂素提取设备。扩建后将拥有年产压榨茶油1000吨、浸出茶油500吨、压榨绿茶油500吨和茶皂素800吨的生产能力。特别是增加浸出设备和茶皂素提取设备，在不需增加直

49、接原料的基础上，通过有关工艺方法，提取茶粕中的残存余油和茶皂素，大大提高了产业附加值，能为企业带来广阔的发展前景。第三章 市场前景3.1产品的功用3.1.1山茶油和绿茶油茶油不饱和脂肪酸含量在85%97%，不含对人体有害的芥酸，维生素a和维生素e含量高，耐贮藏，易被人体吸收。在中国医典中，将茶油列为药用油脂，除了可预防和治疗高血压、心血管系统疾病外，还具有清热化湿等功效。经过精炼、去除杂质后的茶油，品质卓越，保健作用更好。作为食用油，更是各种食用植物油中的佼佼者。并且，油茶树和喝茶树均生长于低丘岗地，没有环境污染，极少施用农药，是真正的绿色无公害食品。3.1.2茶皂素茶皂素是一种非离子型表面性

50、剂，具有乳化、分散、湿润、发泡的性能，有抗渗、消炎、镇痛等医理作用。并具有来灭菌杀虫和刺激某些植物生长的功能，因此，可以用来生产乳化剂、洗涤剂、防腐剂、杀虫剂和其他医药。此外，茶皂素还用作造纸、纺织行业的脱脂剂，机械行业的减磨剂，冶金行业的浮选剂，胶片行业的展着剂，环境保护中作为废液的重金属离子的络合剂，以及植物生长促进剂。由于茶皂素具有的上述功能，茶皂素的制取得到人们广泛重视。我公司当然也不利外。3.1.3茶粕茶粕是经过提取和浸出茶油，再提取茶皂素后的附产品，经脱脂脱腊的茶粕是生产高蛋白营养饲料的优质原料。作为渔场等各种养殖场的消毒剂。提取茶皂素后的茶籽饼经脱毒、发酵后还可开发为饮料添加物，

51、也可作堆肥。3.2市场前景3.2.1国际市场前景分析山茶油俗称茶籽油，与橄榄油并称世界两大木本食用油，在本草纲目、农政全书中皆有记载，自古有“油中珍品”之称。高档精炼山茶油更是“珍品中的珍品”，在两种木本植物油中，其与橄榄油相比，更具天然、营养、安全和保健的品质。作为衡量产品品质的一个重要的健康成分指标不饱和脂肪酸的含量，橄榄油含其成份为75%90%，山茶油比橄榄油还高，为各种食用油之冠，被誉为“中国橄榄油”。此外，山茶油还含有橄榄油所没有的特定生理物质山茶甙。营养界已认定，不饱和脂肪酸具有“不聚酯”的特性，能阻断脂肪在人体皮下的生成，有效促进人体健康。由于山茶油对人体健康极为有益，在同类产品

52、橄榄油资源日渐减少的情况下，最近几年，日本、澳大利亚、新西兰等国家和地区更重视对的开发与应用，市场价格不断走高。基于它具有符合现代人健康要求的高品质成份，精炼山茶油目前在国际市场上的价格可以卖到每吨10多万元。在日本，茶油价格是菜籽油的7.5倍。2002年10月，广西代表团尝试把精炼山茶油作为“拳头”产品，在第92届广交会上特别推出，赢得了中外客商的极大关注。一些客商开出了每吨15万元人民币的订货价。而目前国内顶级山茶油的卖价也就在100多元/公斤，仅为进口橄榄油的1/5左右，因而发展茶油生产，对茶油进行深加工，具有广阔的国际市场，发展前景可观。3.2.2国内市场前景分析2002年8月，国家计

53、委发展研究所课题组经过两年多深入细致的考察研究，其所提供的资料表明，全国食用油市场每年的销售额在720亿元左右，总体上供小于求，尤其是高品质食用油，每年缺口约200万吨，依靠从国外进口橄榄油来平衡市场需求。近年来，人们的食用油已进入了飞速的变革阶段。以花生油为例，从磨房现榨的花生油到罐装的精制花生油，再到浓香花生油、调和油、色拉油等，一方面说明现代人越来越注重健康，食用油主要以富含维生素的植物油为主，另一方面说明现代人对食用油需求的品质越来越高，精炼油市场越来越开阔。目前我国茶籽产量60万吨左右，可以生产15万吨茶油，精炼茶油已占据北京、上海、广东、浙江、江苏等大中城市和沿海城市的高档植物油消

54、费市场，售价较高，随着人们生活水平的不断提高，消费者对精炼茶油认识的逐渐深入，其消费市场必将迅速开阔，前景尤为看好。3.2.3茶皂素市场前景茶皂素有溶血、抗渗消炎、抗菌、抑制酒精吸收等作用，又是性能优异的天然表面活性剂，以茶皂素为主体的开发产品有茶皂素洗理香波、对虾养殖保护剂、农药湿润剂、印染助剂，石蜡乳化剂等等，作为日用品和有关工业产品的原料或添加剂，现时市场价格已达万元以上，对于本公司来说，提取的茶皂素为附产品，系从生产茶油后的饼粕中提取，是茶油产业的配套工程，大大提高了产业附加值，其成本也必将较低，因而开发潜力很大。3.2.4公司市场定位随着我国人民生活水平的提高，绿色健康将成为一种不可

55、阻挡的时尚潮流，作为绿色食品的山茶油，有引领二十一世纪中国食用油消费趋势。我公司将紧抓国际、国内市场的机遇，立足现时基本市场，努力开拓新兴市场，加大产品技术含量，确保产品质量，力争企业做大、做强。“野岭”牌山茶油自投放市场以来，以其多项理化指标优于国内同类产品的优秀品质，赢得了市场和生机。目前我公司的产品已销往京、沪、江浙、粤等省市，销售网络基本形成，销售量逐月上升，销售形势喜人。从市场需求量迅猛飚升的势头看，山茶油已越来被越多的消费群体所亲睐，不仅能在国内食用油市场上有立足的份额，而且终将成为一匹“黑马”，在食用油高端市场上奔驰。第四章 资源分布及原材料供应情况4.1资源分布我国有6000万

56、亩油茶林资源，广泛生长于安徽、河南、湖北的大别山区和湖南、江西、广西、云南等南方丘陵地区，大别山区多以野生为主，南方多以种植为主，野生品质更佳。作为绿茶油的喝茶树，资源分布就更为广泛，大量分布于我国黄河以南的丘陵和山地。茶树一次种植，收获期可达上百年之久，是一种高效、生态经济作物。4.2原料来源和采购方式目前我国茶籽产量60万吨左右，可以生产15万吨茶油，产地主要有：皖西的舒城、霍山、金寨及周边的岳西，皖南的石台、东至、祁门，河南的商城、伏山、达存店、长竹园，湖北的罗田、英山、麻城，江西的景德镇、高家岭，广西的白色、巴马等。喝茶籽产量更高，一般生产茶叶的地区均有生产。扩建项目建成后，我公司山茶

57、油的年生产能力为1000吨，绿茶油500吨，所需原料油茶籽近5000吨，喝茶籽8000吨，原料来源的保证是企业常年生产正常运转的前提，是生产前的重要准备阶段，已得到了企业的高度重视。因为油茶籽和喝茶籽是季节性农特产品，采购时间相对集中在秋季。再加上原料产地分布广、散，山区交通不够便利等多种不利因素。为此，我公司对油茶籽采取了“全盘布署，化整落实，多渠道采购”方式予以应策；对于喝茶籽，由于传统榨油方法不但难以操作，而且出油率很低，有时仅和油茶籽按一定比例混合才能出油，因而民间一直很少采摘，但原料资源十分丰富，我公司主要是采取加大宣传的力度，并与农户采用订单的收购方式予以落实，确保原料的供给。根据

58、全国资源情况和本公司采取的采购策略，原材料供应不成问题。4.2.1原料的来源皖西是我国油茶籽主产区之一，野生油茶树种植面积约20多万亩，加之近几年国家农业产业化进程，大别山区及其周边地区茶油树的生长面积已近200多万亩，年总产量可达2万多吨，野生油茶籽采购是目前我公司原料的主要来源。4.2.2采购方式直接采购公司派人带车到山茶籽主产区直接向农户采购，这种采购方式流动灵活、应变，直接上门，适应山区农户出售产品的现状，给农户带来便利，深受农户的欢迎。订单采购在收购季节前同产地农户签订收购定单，保护价收购，解决农户“卖不出”的后顾之忧，确保农户的经济收益，有利于企业的收购量落实与完成。设点采购在山区农村村落和农村农贸产品集散地定点收购，明确标价，验质论价，这种采购方式，能集中人力、物力，收购量大，时效快，易管理，随行就市，采购成本低，是目前公司采取的主要采购手段之一。委托采购委托农户就地采购，运输大户采购，农贸经营户及其加工作坊代购等多种形式