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1、Review on Unit FiveQ & A:Whats the difference between a sales letter and a reviver?vA sales letters purpose is to acquire new customers.vA reviver is to retain or regain old customers.Residue stock剩余库存剩余库存Words and phrasesClear the stockSubstantial quantityEconomical and practicalStandard typeHouseh

2、old electric appliancesReady salesDurability清仓清仓大量大量经济实惠经济实惠标准型标准型家用电器家用电器畅销畅销耐用耐用 Exercise II: Letter writingWrite a letter according to the instructionvYour firm has put a new product on the market. Write a letter offering to supply this new product to your buyers abroad. Dear Sir By todays post w

3、e have sent you sample of a pair of sweater- the latest product of our factorys winter-collection. We can offer these sweaters in all the popular sizes at the prices shown on the attached list. You will note that we are making you a special introductory reduction in prices owing to your support in t

4、he past. We can maintain this reduction only for a short time, so we recommend your early orders. The sweaters are available from stock, and delivery can be made within two weeks from receipt of order and the letter of credit. We look forward to hearing from you in due course. Yours truly Unit Six O

5、rders and AcknowledgementsAn order is a request to supply a specified quantity of goods.An order should be both Accurate and clear.The definition of an “Order”vInclude full details of description (specifications), quantities and prices.vState mode of packing, port of destination and time of shipment

6、vConfirm the terms of payment as agreed upon in preliminary negotiations.vAnd sometimes “penalties” should the contracted terms not be fulfilled.The contents of an ordervAccording to commercial law the buyers order is an offer to buy and the arrangement is not legally binding.vOnly when the seller a

7、ccept the order, both parties are legally bound to honor their arrangement.vAccept the goods supplied, provided they comply with the terms of the ordervPay for them according to the terms agreed upon.vCheck the goods as soon as possible (fail to make complaints promptly will be taken as acceptance o

8、f the goods.)The buyers obligationvDeliver the goods exactly the kind ordered, and at the agreed timevGuarantee that the goods to be supplied are free from any faults.The Sellers obligationThe letter should:vExpress pleasure at receiving the ordervAdd a favorable comment on the goods orderedvInclude

9、 an assurance of prompt and careful attentionvDraw attention to other products likely to be of interestvHope for further ordersAcknowledgementsSample letters Lets read the sample letters on page 118-126 in details.vpattern n. 图案、式样 pattern book 式样册式样册Our designs are of the most fashionable patterns.

10、vCash against documents 凭单付款Documents: 单证 including: invoice, bill of lading, insurance policy, packing list, certificate of origin & inspection, certificate of quality, etc. documents against payment 付款交单 acceptance 承兑交单vconfirmed adj. 保兑的、确认的 your proposal has been confirmed. confirmed L/C: 保兑信用证

11、L/C confirmed by a third bank, which gives its own guarantee that the sellers draft will be honored if the issuing bank fails to do so.vpresentation n. 提交 of documents 提交单证vaffirmative adj. 肯定的肯定的 reply in the affirmative: Saying “Yes”, giving an affirmative answer vdespatch or (dispatch) v. n. 派遣、发

12、出 e.g. dispatch a messenger 派遣使者 dispatch a telegram 拍电报 request the prompt dispatch of shipment 要求立即发货vexceptional adj. unusual 不一般的不一般的 exceptional value 物超所值的 exceptional price 特价 vbook v. write down in a book 接订接订 book ones order 接受的订单vStipulation n. 规定 contract stipulations 合同规定、合同条款vConform v.

13、 comply with, be in agreement with 符合、遵守符合、遵守 conform to contract stipulations 符合合同规定vSubsequent adj. 之后的、随后的 subsequent amendments 随后的修改vEffect v. realize,bring out 实现 effect shipment 发货 effect payment 履行付款, 支付款项v你公司2011年9月20日来函内附一千台缝纫机订单一纸已收到。兹附寄第346号销售确认书一式两份,请签回一份以便存档。Exercise I: Sentences trans

14、lationvWe have received your letter of September 20, 2011 together with an order for 1,000 Sewing Machines. Enclosed is our Sales Confirmation No.346 in duplicate, one copy of which please sign and return to us for our files.vYour order No.85 for 100,000 yards of Cotton Prints Art. No. 1002 has been

15、 booked. Please let us know the color assortment at once and open the covering L/C in our favor according to the terms contracted.v我已接受你方85号订单订购货号1002号印花布十万码。请告颜色搭配并按合同规定的条款开立以我方为抬头的有关信用证。v我们得悉上述货物的有关信用证即将开出。请我们得悉上述货物的有关信用证即将开出。请放心,一俟收到你方信用证,我方将尽早安排放心,一俟收到你方信用证,我方将尽早安排第一艘可以定得舱位的轮船装运。第一艘可以定得舱位的轮船装运。v

16、We learn that an L/C covering the above-mentioned goods will be established immediately. You may rest assured that we will arrange for dispatch by the first available steamer with the least possible delay upon receipt of your L/C.vPlease note that the stipulation in the relevant credit should fully conform to the terms as stated in our Sales Contract in order to avoid subsequent amendments.v请你方注意,信用证的条款必须与我方售货确请你方注意,信用证的条款必须与我方售货确认书的条款完全相符,以免认书的条款完全相符,以免日后修改日后修改。 Exercise II: Lett

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