活动-迪奥沈阳店开业的时尚秀PR方案2008

1、Event Title Dior ShenYang Boutique Opening EventEvent ObjectiveTo announce the appearance of Dior brandTo enhance the brand image in the localmarketTo organize trunk show and attract more traffic and sales in the boutiqueGeneral Date : September 26th,27th 2008Time :14:00-18:00 (26th, Sept.) Time: 14

2、:00-20:30 (27th, Sept.) Venue : Shen Yang Zhuo Zhan Expected Attendance: 30 guests 26th Sept.Expected Attendance: 90 guests 27th Sept. Number of VIP: Number of Socialite: Number of Regular customer Event StyleRibbon Cutting with Star appearance, media interview in the store, cocktail and trunk show

3、in Dior Lady Shop, vip cusomer shop visitGiftPropose gift for the eventRundown -Detail of event rundown26th September ?Model fittingSept.25th Dior,Catwalk, Liquid teams arrive ShenyangMeeting with Zhuo Zhan managementMorning Production Team leave BeijingAfternoon Arrive Shenyang22:00Move-in Zhuo Zha

4、n Shopping Mall,and start set upSetp.26thModel and stylist team fly to ShenyangAirport pick up from airport to venuerehearsal in Dior Lady shopNoon time: Celebrities arrive ShenyangAirport pick up from airport to venueRest in Zhuo zhan shopping Mall VIP room (BTC)12:00Production, AV&lighting set up

5、finishCatering arrive the venue, and start set up13:00Catering finish set upRibbon Cutting-flowers arrive the venue, preparing14:00All parties stand by14:30Media and VIPs start arrive at Dior House, Drinks and canape start serveWelcome and introduce to Dior management15:00Ribbon Cutting ceremonyCham

6、pagne toastStart visiting shop, media interview16:00Interview finish, and all guests seating in Dior Lady shop16:15Truck show starts16:35Truck show finishDoor gifts distribution, Drinks and canape still to be serive in Dior house18:30Event finishRundown -Detail of event rundown27th SeptemberSept.27t

7、h 10:00All team arrive venue11:00Model arrive12:00Catering arrive venue and start prepare13:00All team stand by14:00First round Guest start arrive Dior HouseDrinks and canape start serveDior staffs lead the guest to Dior Lady shop14:30Truck show start14:50Truck show finish16:00First guest start leav

8、e Dior lady shop 16:00Second round guest Start arrive Dior HouseDrinks and canape start serveDior staffs lead guest to Dior lady shop16:30Truck show start16:50Truck show finish 18:00Second round guest start leave Dior lady shop18:00Third round guest start arrive Dior HouseDrinks and canape start ser

9、veDior staffs lead guest to Dior lady shop18:30Truck show start18:50Truck show finish20:30Truck show event finish Invitation Please use Paris format as your invitation-Please see Graphic Charter for Press Documents guideline (See attachment file referring page 15)-Please use both English and your ow

10、n languageDior (SILVER STAMPED LOGO, HORIZONTALLY CENTERED)PaperCover and Back Cover paper:Chromolux 700 Blanc ultrabrillant 1face 300 grs (white and shiny paper)130 mm (Height) * 180 mm (Width)Inside 2 pages paper:Curious touch soft blanc neige 300 grs (white paper)130 mm (Height) * 180 mm (Width)F

11、ontSilver stamped text 45 Helvetica font and font size 10ptSilver stamped address / 45 Helvetica Light / font size 9ptText and address and RSVP must be centered horizontallyMedia -Opening ad for news paper etc. -Out door media (if any) for new boutique opening-Provide both day and night pictures of

12、the outdoor site.Venue PhotoAt Least 2-3 Options of Your Coming Event Venue -Describe Your Venue(Venue Rendering based on your 1st option-Floor Plan-RenderingUse real environment to do the rendering- Special arrangement should be approved by regional visual merchandising teamMain EntranceTango Squar

13、e TentDior Lady ShopModel waiting in Dior storage roomBefore the truck show, Model, hair stylists, make up artists are preparing on 5th floor Dior Truck show, Dior Lady Shop floor planModel Number of Models12 female models4 male modelsLooks-All the looks will be shownMenu Please list your menu and d

14、rinksCocktail MenuCold Canaps烟熏三文鱼卷配柠檬酸奶油Smoked salmon rou with lemon sour cream 鹅肝配面包卷和腌制苹果Goose liver praline with toasted walnut bread and confit apple鱼子酱配海苔饼干Beluga Caviar on Seaweed BiscuitHot Canaps海鲜一口酥Seafood vol au vent炸意式南瓜芝士调味饭团Fried risotto ball with pumpkin and gorgonzola迷你香草小牛排配芒果萨萨Mini herbed veal schnitzel with mango salsaDessert 歌剧蛋糕Opera cake蓝莓迷你芝士蛋糕Wild Blue Berry Cheese Cake *Proposed menu from Shenyang Sheraton hotel*320RMB each person (p.s. 50 and 120 person minimum charge on 26th and 27th Sept.)*Quotation included: Min