BEC口语总结(口语书各主题总结)(共30页)

1、. .BEC口语总结一商务旅行/差旅(1) 前期准备preparation1. accommodation：book a hotel（hall等）with adequate working facilities（such as fax machine，internet access，computers等）2. transportation :choose a convenient（suitable）means of transportation(2) 费用：hotel bills，traveling expenses，public transportation fares，fax or tel

2、ephone charges， client entertainment expenses(3) 考虑因素:文化差异cultural differences：different thought patterns；working style；ways of decision-making；shopping habits；ways of seeing the world如何应对: 1. promote the global mindset2. become sensitive to the cultural difference/be open-minded3. respect for nativ

3、e culture4. consider cultural taboos5. the staff should acquaint with differences in language，laws and social customs6. relocate the employee to work abroad to experience different working style二员工培训training(1)主要内容：（内容+意义 munication skills +avoid misunderstanding；get the work well done 2.customer se

4、rvice +it is critical to meet customers needs；increase customers satisfaction 3.interpersonal relationship + enhance mutual understanding and trust puter skills + it is important for conducting administrative and offer tasks 5.safety training + give practical advice for avoiding getting hurt 6. busi

5、ness ethics（商业道德）+customers loyalty and trust to the company (2)重要性 从公司发展的角度看：1. enhance company image2. increase productivity从雇员的角度： 1. increase job satisfaction 2. boost morale（among employees） 3. enhance efficiencies in process which result in financial gain 4 . reduce employee turnover/retain em

6、ployee 5. acquire more practical skills that is beneficial for the personal development 6. ensure employees have greater commitment in their work/continue effort 7. ensure employees keep up with the latest information for market trend 9. help them have a clear idea of future job (以上的好处或重要性适用于任何有关公司发

7、展的政策措施或活动)(3)如何使培训有成效 Good preparation ensures effective training（任何有关准备的主题都可以套用）1. maintain a positive energy and attitude2. fully equipped facilities3. meet the training needs/requirements4. company budget5. well-organized materials（4）如何鉴定培训是否具有成效 1. organize a relevant test 2. to conduct a survey

8、 to participants to see whether they have any improvement in the work performance 3. whether the training address the issues/solve problems 三激励员工 留住员工措施：（具体措施+好处）1. offer financial benefits/bonus 2. effective training + 同上training的好处3. provide cozy/comfortable working environment + feel at ease/incr

9、ease efficiency4. paid holiday + release5. profit-sharing plan 公司利润分享制6. stock option7. constant communication between the employer and the employer8. flexible working hour+ balance work and life/reserve time for family，hobby or personal development9. offer some special gift that meet employees expe

10、ctation10. opportunities for promotion11. offer physical health check-up for the staff/membership or discount at health and fitness club四招聘Recruiting (1)招聘方式（优缺点） 1.内部招聘internal promotion 优点：have more motivational valueboost moraleencourage employees to continue effortgive other employees anticipati

11、on of promotionreduce the orientation and training costmake good use of abundant human resources 缺点：if not fair，it will lead to internal conflict 补充一下内部招聘的具体做法：a selection test/well-designed interview/check record of past performance/appraisal 2，外部招聘external recruitment 优点：receive a source of new id

12、eas/latest knowledge avoid unfair selecting be contributable to companys overall growth and success 缺点：deprive career anticipation discourage morale Increase training cost 其他招聘方式（TV，newspapers，internet，recruitment company）各种方式的优缺点：优+缺（同广告不同宣传方式的优缺点）Interne(online recruitment)：lost cost；reach vast au

13、dience/attract wide attention；attract potential customers + may be annoyingTelevision：reach vast audience + high cost；people often change channelsNewspaper(put ad in the local newspaper)：reach vast reader + life span is short, readers often discard them quickly ask a recruitment company :professiona

14、l + high cos；cannot find the right person 五广告宣传方式（招聘，发表新产品等）launch a advertising campaign，publicity1. Interne(online recruitment)：lost cost；reach vast audience/attract wide attention；attract potential customers + may be annoying2. Television：reach vast audience + high cost；people often change channe

15、ls3. Newspaper(put ad in the local newspaper)：reach vast reader + life span is short, readers often discard them quickly4.radio：low cost5.give out free sample：give a personal experience 6.send direct email to target customers：get a mailing list of target customers；attract potential customers + peopl

16、e often ignore or just delete it immediately without open （should use attractive headline）7.give out leaflets六商务会议 (1)前期准备（召开前要考虑的要点） 1. agenda（key point）：set out in advance to state date，time and location；inform them of all the items to be discussed together；ask them for suggestions for items 2. ve

17、nue：choose a suitable venue；with convenient transportation；big enough to accommodate all the participants； 3.facilities：fully equipped with necessary facilities such as overhead projector，fax，telephone，computer with access to the internet 4.the size/length of the meeting (2)集会的目的： 1. keep on track o

18、f market trend(to respond quickly) 2. gather ideas to reach more workable final decision 3，offer platform to share valuable experience3. exchange views to solve problem(3).其他形式的集会活动 1. buffet dinners 2. afternoon teatime 3. sightseeing tour 4an reward ceremony目的同上：商务会议的目的 (4).参会需要带的文件（只是个大概）： 1. wor

19、k plans 2. analysis for market trend and development 3. sales report（销售会议） 4. related figures/data give a overall picture；useful for setting goals/targets （5）参加会议需要注意什么(会中): 1.listen carefully :show respect to others；benefit from their views 2. take notes：ensure not miss the important items；useful f

20、or later reference七缓解工作压力/应对繁重工作 (1).表现： consistently working late working through lunch come to work even when ill/often ask for sick leave rush to meet tight deadline bring work home(2)后果： high turnover；poor performance；in low spirit；lower productivity(3)解决措施：(具体措施+好处)1. time management training:

21、prioritize all tasks in order of importance and urgency + feel at ease with their routine work 2. flexible working time + balance work and life3. provide some sports facilities/organize sports activities + enhance employees health4. encourage to take up a hobby + get off the fatigue5. provide coffee

22、 rooms and nutritious refreshment + help to relax6. provide childcare/eldercare/transportation facilities + help to cope with these responsibilities 八解决公司危机的措施：It is really time that we should take some immediate measures 1. issue a news release2make arrangement for the victims3. offer all kinds of

23、assistance4. offer some compensation5. assign some staff to their family to help to cope with tragedy6. make a promise to 7. organize some related training programme about8. (产品)recall all the product from the market to prevent possible danger 九公司选址/迁址 考虑因素：1 get closer to the target market2 cheaper

24、 labor cost；low rates of corporate tax3 site：well-established and fast-growing business area（which have high level of demand for services）4 convenient public transportation5 leasing rent（choose one can afford）6 avoid competition7 consider expansion potential（which offer some flexibility and room for

25、 the expansion of company） 8 better working environment 好处：boost business；lead to higher-quality performance；increase companys profits（这几个都是万能短语）十市场营销(产品相关的话题) (1)产品属性：brand；price；quality；after-sales service；reputation；reliability(2)价格的制定影响因素:competition; supply and demand; customers perception of p

26、rice措施: offer seasonal /trade/cash discount to stimulate demand，boost sale Carry out survey to find out customers needs and tastes(3)产品推销/推广目的：aim at target market；promote product efficiency；meet and beat fierce competition capture a large market share（占领市场较大份额）方式：1. launch a advertising campaign(略，

27、见上)2. personal selling：employ some experienced salespeople3. sales promotion：offer promotional gifts；coupons优惠券；rebate回扣；loyalty scheme；sweepstake抽奖；free samples；trading stamp；contest4. publicity：mass media好处：attract potential customers ；boost the sale of product ；encourage customers to try new prod

28、ucts(4) 客户服务customer service目的：increase the level of customer satisfaction；meet customers expectation；improve the standard of customer service提高服务质量的措施：1. Have an after-sale services supervision system（monitor，supervise）2. staff training programme(improve staff friendliness；the speed of service；lear

29、n to deal with customer complaints)3. check sales figures regularly4. obtain feedback from customer (set up a hotline；conduct a survey)(5) 留住顾客 目的：maintain customer loyalty；keep customer措施：1. understand what the customer needs 2. provide high quality product and good service3. offer some discount to regular customer4. upgrade interior decoration 十一.招待客户具体款待方式+好处(1) appropriate types of activities：1. arrange a big welcoming dinner+ show warm welcom