LVCompetitorChina-10thOct

1、Honesty & IntegrityGood Corporate CitizenOpen CommunicationContinuous Improvement 2012 Dana Limited. This presentation contains copyrighted and confidential information of Dana Holding Corporation and/or its subsidiaries. Those having access to this work may not copy it, use it, or disclose the info

2、rmation contained within it without written authorization of Dana Holding Corporation. Unauthorized use may result in prosecution.LV Drive Line Competitor Analysis - China27th Sep 2012 Dana 201222012 Production (AWD/RWD/4WD)Axle SupplierSAICNanjing121,147InhouseSAICCV15,364InhouseSAIC-GM-WL848,376In

3、house70%,Jianan30%SAIC-GM/VW131,752Dana,Magna,importSAIC1,116,639DFM&DFAC675,595Banle,HubeiAxle,OthersDFM-Honda89,230Import(Inhouse)ZZ-Nissan127,426JiangDiDong Feng892,251Changan734,077Inhouse BAICFoton550,53540%SG,30%ZC,30%OtherBAW50,025ZhuchengBeijing-Benz95,892AAM,ImportBeijing-Hyundai18,157Inhou

4、seBAIC714,609 FAW268,668InhouseFAW-Toyota168,460Import(inhouse)FAW-VW86,067MagnaFAW523,195Brilliance-BMW145,118Import(Inhouse)Brilliance-Jinbei296,211SG30%,Others70%Brilliance 441,329JAC299,526InhouseGreat Wall247,483InhouseJMC201,540Inhouse,DanaTop 9 China OEM Axle Supplier- Addressable market only

5、 (2012 F from GI)Data from IHS JulyOnly considerd addressable market0200,000400,000600,000800,0001,000,0001,200,000SAICDongfChanBAICFAWBrilliaJACGreatJMCImportOthersFSDZhuchengJiang DiShuguangBangleAAMJianAnIn house Dana 20123China Axle Competitor Share In China, 40.6% of total axle supply are from

6、in house axle supplier. Most high end vehicle axle are imported from foreign OEM home country. (10.5%) Almost half 48.9% of total volume are supplied by Non Captive axle supplier; Key local axle competitor are Bangle, Shuguang (LT), JianAn (Mini) , Zhucheng & JiangDi (Pick Up/Van) Key foreign axle c

7、ompetitor are AAM ( RD Car), GKN/MAGNA (Car/SUV)Capative 40.6%Import 10.5% Supplier 48.9%Bangle 5.9%Shuguang 5.0%JianAn 4.2%Zhucheng 3.9%Jiangdi 2.1%FSD 1.2%AAM 1.2%Others 25.5%AxlesupplierCapativeImportSupplier1Bangle357,1602SG299,0953JianAn254,5134Zhucheng232,6555JiangDi127,4266FSD72,6637AAM70,000

8、8Others1,539,318Total2,447,332633,6632,952,830 Dana 20124 Structurecar SUV PU Mini VanLTProduct rangeVolume 2011Price Vs DanaMajor customerR&DCommentsGKNJV with SAICRDU+ITCC+PTU 5% higher Yes 1) Purchased Getrac, axle also 2) Purchased Toyota gear plant in JapanAAM Wholly ownedRDU + PTU, 395418SameB

9、J Benz, BMW, GMYes Strong competitor on SUV with BW ITCC , linked with Daimler for RDU.JV with JACBEAM AXLE10000015% LowerFoton, JAC, No AAM/JAC JV for light truck MAGNAIndependentRDU+PTU460K 2016 SameVW? Only friend with US companyJianAnBelong to ChanganBEAM AXLE113005035% lowerDFAC, WlNo Very comp

10、etitive price, very strong share in Mini vehicle marketJiang DiBelong to JMCBEAM AXLE2430020% lower Nissan, Foton Yes Jiangdi mainly supplier axle for JMC, actively competing with us on other marketBang LeJV between DFAC/ZoomlineBEAM AXLE 25% lowerDFAC, Hunan, No DFAC hold 49% share, Zoomline 51% SG

11、SG is a vehicle maker as wellBEAM AXLE35000015% lowerSG, Foton, JinbeiYes SG is largest Non capative axle supplier, mainly for LT marketOthersDanaIndependentRDU+DS700001Liuqi, JL FordYesChina Axle Competitor Over View Dana 201252012 Production (AWD/RWD/4WD)SAIC1,116,639Dongfeng892,251Changan734,077B

12、AIC714,609FAW523,195Brilliance Auto441,329Jianghuai299,526Great Wall247,483Jiangling201,5405,170,649Total6,033,82586%0200,000400,000600,000800,0001,000,0001,200,000SAICDongfeChanganBAICFAWBrillianJACGreatJianglingImportOthersMTUGKNSSDZhuchang DSChongqi DSXuchangWanxiangIn houseChina Top 9 OEM DS Sup

13、plier SituationSupplierSegmentProductrangeVolumePriceVSDanaR&DMainCustomerGKNSUV,MPV,Car1210-1350400,000Lower5%for1210-1350YesSAICgroup,Ford,GM,NissanSDL14,18,27Higher5%forSDL14,18,27WanxiangAllrange1000-18102,000,000Lower12%YesMini,SAIC-GM-Wuling,GW,Liuqi,FotonXuchangPickup,LightTruck1310700,000Low

14、er15%YesZZNissan,Foton,GW,JAC,Jiangling Dana 20126In house5.4%Import9.7%Supplier 84.8%Wanxiang 33.4%Xuchang 12.1%Chongqi DS 11.6%Zhucheng DS 8.7%Dana 3.3%GKN 3.2%MTU 0.1%Others 12.4 2012InhouseInhouse328,438SupplierWanxiang1,325,203Xuchang728,231ChongqiDS700,951ZhuchangDS525,578Dana200,034GKN195,942

15、MTU4,027Others576,318ImportImport585,927Top9total5,170,6492012Total6,033,825Detal863,176 Opposite with axle, only very small portion of drive shaft (5.4%) are from in house supplier. Some high end vehicle DS are imported from foreign OEM home country. (9.7%) Majority of vehicle DS are supplied by No

16、n Captive DS supplier; WX dominate the market with 33.4% market share, WX price is about 10% lower than Dana SSD. GKN is our Key competitor on high end market. With in house Cross & CVJ capability, Dana are in a weak position to compete. China Drive Shaft Competitor Share Dana 2012Remark: 1. Red Bub

17、ble means the vehicle production size in the province. 2 . All percentage of each Province are CAGR 2012-2017. 3.Green Bubble means Axle facility. Orange Bubble means DS facilityChina LV OEM and Competitor LocationProvienceManufacturer20122017Beijing+ HebeiBAIC Foton514,787635,653Great Wall245,92732

18、7,863Beijing-Benz95,892209,969Zhongxing59,69573,256Beijing Automobile Works50,02578,740Beijing-Hyundai18,15733,580Changan42,837148,914Others2,50012,440Beijing+Hebei Total1,029,8201,520,415GuangxiSAIC-GM-Wuling848,3761,048,640Dongfeng38,23931,172Guilin Bus1,6501,544Guangxi Total888,2651,081,356Anhui+

19、 JiangsuJianghuai299,526438,357Changan-Nanjing182,633163,130Nanjing Auto84,70786,880Chery20,14916,483Nanjing-Iveco36,44037,056Dongfeng32,39047,887Others33,93289,812Anhui+Jiangsu Total689,777879,605HubeiDongfeng549,862598,725Dongfeng-Honda89,230100,369Dongfeng Limited1,16031,967Shanghai-GM035,706Othe

20、rs1,0001,955Hubei Total641,252768,722Liaoning+ JilinBrilliance-Jinbei134,172211,160FAW134,667131,574Brilliance-BMW145,118315,992FAW-VW86,067146,905Dandong Huanghai35,60248,957Others35,95875,013Liaoning+Jilin571,584929,601ChongqingChangan403,601408,028Lifan66,70686,440Qingling Motors59,74387,375Dongf

21、eng26,70438,302Changan-Ford-Mazda4,02768,844Others2,1226,514Chongqing Total562,903695,503JiangxiJiangling Motors191,452292,233Changhe-Suzuki62,15878,973Others10,08814,217Jiangxi Total263,698385,423SichuanBrilliance-Jinbei162,039161,609Sichuan Nanjun47,32569,139FAW-Toyota25,78332,721Others12,33428,14

22、0Sichuan Total247,481291,609 Dana 2012Appendix Dana 20129RDU & DS Competitor - GKNKey Customer for Drive Line: Shanghai VW, Shanghai GM, FAW VW, Dongfeng Peugeot Citroen, BMW Brilliance, Beijing Benz Daimler, Dongfeng Honda, Hainan MazdaHQ Remark: SDS: Shanghai GKN Drive Shaft Company TSH : GKN Driv

23、eline Torque Technology (Shanghai) Company GDC : GKN Driveshaft (Chongqing) CompanyGKNZ: GKN Zhongyuan Cylinder Liner CompanySDSTSHGDCAutomotiveKGNZSDS ChangchunSDS WuhanPowder MetallurgyLand SystemsGKN AerospaceMain Drive Line products: Driveshaft, Geared components, Torque management devices, engi

24、ne components China GKN Dana 2012RDU Competitor - MagnaKey Customer: VWTianjin FacilityChangzhouFacilityMain products: Power transfer units(PTU), rear drive unit(RDU), etcClosuresSeatingVehicle EngExteriors &InteriorsPower TrainElectronicsVisionBody & Chassis Dana 201211Changshu RDU ManufacturingHef

25、ei AAM Axle Manufacturing Competitor - AAMMain Products: rear beam axles, front axles, power transfer units (PTUs), rear drive modules (RDMs) and suspension modulesAsia Headquarters & Engineering CenterKey Customers: JAC, Chery, Hawtai, Foton, Gelly, SAIC-GM-Wuling, etcHefie AAM Axle & Chassis Parts

26、CV AxleHefei AxleCar AxleAAM Dana 201212High&new technology training schoolDandong SG Heavy AxleZhucheng SG AxleFengcheng SGhalfshaftChangzhou Huanghai AutomotiveShandong RongchengSG GearLiaoning SG Automotive Chassis System LiaoningHuanghai Automotive Export&Import SG Automotive Group Circulation S

27、tock (2012/3/31)Total equity: 574,506,000 shareSG: 20.652%Zhang Danfeng:0.401%Securities Investment Fund:10.557%Others:68.39% Item2011SGAutomotiveGroupOperatingRevenue(Billion RMB)Axle1.25Vehicle3.84Parts0.27Others0.89Total6.2596.97%Dandong SG Special100%100%Registered capital: 10MillionRMB2011 Net

28、Profit: 4.88 Million RMB100%67%Registered capital: 129.6 Million RMB2011 Net Profit: 8.54 Million RMBDandong SG Trading100%100%99.68%DandongHuanghai AutomotiveSale100%Dandong SG Aurora100%SG(US) technical centerwholly-owned subsidiaries100%63.09%100%100%Dalian Huanghai AutomotiveLiaoning SG Axle100%

29、Registered capital: 24 Million RMB2011 Net Profit: 4.11 Million RMBAuhui Ankai Futian SG Axle30%Huanghai AutomotiveOthersOther 33%Rongcheng Public asset management LTD: 31.5%Rongcheng Economic development and Investment Corporation: 1.5%Key Customer: Changfeng, Brilliance Auto, Huatai etcMain produc

30、ts: Front axle, Rear axle ,Chassis, Diff case, Pinion flange, Gear etcCompetitor - Shuguang Dana 201213Company profile: Jiang Di located in Fu Shun city, Jiangxi province, covers an area 250,000 square meters and has more than 800 enterprise employees. Competitor Jiang DiMain product : Front drive a

31、xle, rear drive axle etc Dana 201214Competitor JianAn AxleMain product : light vehicle driving axles, mini-bus driving axles, car suspensions and gears& pinionsCompany profile: Jian An located in Ya An city, Sichuan province, 123 km away from Chengdu and covers an area 400,000 square meters. Dana 20

32、1215Competitor BangleCompany profile: Bangle located in Chang De city, Hunan province and covers an area 500,000 square meters. 8 production workshops, 5 wholly-owned or holding subsidiaries and more than 2475 enterprise employees.Main Product: vehicle axle and bus chassis etc Dana 201216Competitor

33、IFA DS IFA GroupIFA - PowertrainEmployees850Production: Drive ShaftDS: 2.3 M units.Cross: 1mIFA-TechnologiesIFA ROTORION NA LLC IFA-KardanNTN Antriebstechnik Main products: propshaft , sideshaft , universal joint , etcRemark:MTU belong to the Tognum Group, of which Daimler hold about 25% shares. MTU

34、/IFA can be treated as Daimler in house drive shaft supplier.MTU had a division making props, Rotorion, which they sold to IFA, another German Drive shaft supplier. Currently, no manufacturing facility in ChinaEmployees250Production: Drive ShaftDS: 1 M units. Dana 2012Competitor Wanxiang Drive shaft 17Company profile: Qianchao Transmission Company, an industrial subsidiary of Wanxiang Qianchao, consists of 5