恶性竞争英文PPT

1、Fair PlayCompetition can bring development The rivalry between Coca-Cola and Pepsi is legendary. The rivalry between Coca-Cola and Pepsi is legendary. The brands have been fighting each other for more than a The brands have been fighting each other for more than a century.And not just about product

2、development. Things century.And not just about product development. Things occasionally get personal, which sometimes resonates in occasionally get personal, which sometimes resonates in their marketing. Earlier this year, Pepsi went after their marketing. Earlier this year, Pepsi went after Cokes f

3、amed mascots, the polar bears and Santa.Cokes famed mascots, the polar bears and Santa.Vicious Competitionumarket confusionmarket confusion市场混淆市场混淆ucommercial bribecommercial bribe商业贿赂商业贿赂umisleading false propagandamisleading false propaganda引人误解的虚假宣传引人误解的虚假宣传uinfringement of trade secretsinfringem

4、ent of trade secrets侵犯商业秘密侵犯商业秘密ulow dumpinglow dumping低价倾销低价倾销uprize sales in violation of regulationsprize sales in violation of regulations违反规定的有奖违反规定的有奖销售销售ucommercial defamationcommercial defamation商业毁谤商业毁谤market confusionn counterfeiting a registered trademark of another personcounterfeiting a

5、 registered trademark of another personn confused with the well-known goodsconfused with the well-known goodsn unauthorized use of the name of the enterprise or the name of unauthorized use of the name of the enterprise or the name of others, mistaken for othersothers, mistaken for othersn the act o

6、f forging or falsely using a variety of quality the act of forging or falsely using a variety of quality marks and originmarks and origincommercial bribe In the event of an opportunity for the transaction, the operator secretly gives the other party to the transaction, or any other person who may af

7、fect the performance of the transaction in the form of property or other benefits.misleading false propagandaThe use of advertising and other means, the product quality, performance, composition, use, origin and other misleading false propaganda.infringement of trade secrets Trade secret refers to t

8、he technical information and business information which is not known to the public and can bring economic benefits to the obligee. Trade secret is different from patent and registered trademark, it can be owned and used by many subjects simultaneously. Such as independent research and development, o

9、r through reverse engineering to decipher other business secrets. Many on the Internet, open the technology of other companies, this is not freedom of speech, has long been an act of infringement or the use of other peoples business secrets have been or may be a result of damage to the right personl

10、ow dumpingFor the purpose of excluding competitors, business operators sell products at prices below cost dumping. It is against the enterprise survival principle and law of value and tends to lead to a price war. Small and medium-sized enterprises will close down one by one. This action even lead t

11、o serious consequences that the whole industry shrink.Trade barrierprize sales in violation of regulationsWhen salng goods or offer services, operators When salng goods or offer services, operators in the name of providing incentives like money, in the name of providing incentives like money, things

12、 and additional services actually harm things and additional services actually harm the interests of consumers and users, or the interests of consumers and users, or damage the legitimate rights of other damage the legitimate rights of other mercial defamationcommercial defamationThe operator fabric

13、ate and spread fake The operator fabricate and spread fake facts, in order to damaging facts, in order to damaging business and business and product product reputation of reputation of competitors, and competitors, and weaken the competitiveness.weaken the competitiveness.RuleEach competitor accepte judgement of the law of value and the survival of the fittest in the same market conditions, and independently bear the results of the competition.ImportanceFair competition is the basic principles of ma