商务英语课件iimarketpricedetermination

1、copyright 2004 south-western. all rights reserved. 41market price of a product is influenced by: the total demand for that product by all customers supply of that product produced by firmsthe interaction between demand and supply determines the market price.copyright 2004 south-western. all rights r

2、eserved. 42demand schedule 需求曲线 indicates the quantity of the product that would be demanded by customers at each possible price. quantity demanded is higher when the price is lower._ quantity demanded（qd: 有效需求） copyright 2004 south-western. all rights reserved. 43exhibit 4.6acopyright 2004 south-we

3、stern. all rights reserved. 44exhibit 4.6bcopyright 2004 south-western. all rights reserved. 45supply schedule 供给曲线 indicates the quantity of the product that would be supplied (produced) by manufacturers at each possible price. quantity supplied (produced) is higher when the price is higher. quanti

4、ty supplied （qs: 有效供给）copyright 2004 south-western. all rights reserved. 46interaction of demand and supply schedules determines the market price surplus（过剩）（过剩）: the quantity supplied by firms is more than the quantity demanded by customers. shortage（短缺）（短缺）: the quantity supplied by firms is less

5、than the quantity demanded by customers. equilibrium price（均衡价格）（均衡价格）: occurs when quantities supplied and demanded are equal.copyright 2004 south-western. all rights reserved. 47changing conditions can cause a demand schedule or supply schedule for a specific product to change. changes the equilib

6、rium price of a product.increased product popularity (demand) results in a shortage of the product.the shortage is corrected when the price is increased to the level at which the quantity supplied equals the quantity demanded.copyright 2004 south-western. all rights reserved. 48exhibit 4.7copyright

7、2004 south-western. all rights reserved. 49exhibit 4.7copyright 2004 south-western. all rights reserved. 410change in supply can impact the equilibrium price of the product. technological improvements can lead to reduced production costs causing firms to produce a larger supply at any given price.the supply schedule changes and yields a surplus which can be sold only by lowering the price.the surplus is eliminated when the price decreases to a level at which the quantity supplied equals the quantity demanded.copyrigh