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1、copyright 2010 pearson education, inc. publishing as prentice hall51management stephen p. robbins mary coulter tenth editioncopyright 2010 pearson education, inc. publishing as prentice hall52 5.1 what is social responsibility?copyright 2010 pearson education, inc. publishing as prentice hall535.2 g

2、reen management.5.3 managers and ethical behaviorcopyright 2010 pearson education, inc. publishing as prentice hall545.4 encouraging ethical behavior5.5 social responsibility and ethics issues in todays world.copyright 2010 pearson education, inc. publishing as prentice hall555.5 social responsibili

3、ty issues in todays world. fish death caused by heavy pollution copper mine in michigan state 在冬春枯水季节,沙颖河两在冬春枯水季节,沙颖河两岸经常臭气逼人。距离沙颖岸经常臭气逼人。距离沙颖河不足百米的沈丘县槐店镇河不足百米的沈丘县槐店镇中学学生,只好带上口罩和中学学生,只好带上口罩和墨镜坚持上课。在淮河支流墨镜坚持上课。在淮河支流沙颖河沿岸的河南省沈丘县沙颖河沿岸的河南省沈丘县,出现了多个,出现了多个“癌症高发村癌症高发村”。有些村庄一年的非正常。有些村庄一年的非正常死亡人数竟有近人。因死亡人数竟有

4、近人。因为怀疑此事和沙颖河水质严为怀疑此事和沙颖河水质严重污染有关,当地村民纷纷重污染有关,当地村民纷纷高价购买桶装纯净水充当饮高价购买桶装纯净水充当饮用水源。用水源。industrial area around moscowwhat do our entrepreneurs do?wenchuan earthquake in 5.12discussionshould enterprises/ entrepreneurs assume social responsibilities? what responsibilities should enterprises/ entrepreneurs

5、 take?arguments against social responsibilitiescopyright 2010 pearson education, inc. publishing as prentice hall515arguments for social responsibilitycopyright 2010 pearson education, inc. publishing as prentice hall517responsibilities to employees not discriminating employees regular or irregular

6、training of employees construct good work environment for employeesresponsibilities to customers provide safe products provide correct product information provide rear sales service provide necessary instruction provide customers with free choice of productsresponsibilities to competitors not suppre

7、ss competition, no malicious competition cooperation while competition, competition while cooperation economy of scale social responsibilities to investors produce good investment return provide timely and accurate information to investorssocial responsibilities to community provide employment oppor

8、tunities pay back part of the profits to the community participate in public benefits or charity activitiescopyright 2010 pearson education, inc. publishing as prentice hall523social responsibility social responsivenessmajor considerationethical pragmaticfocus ends meansemphasis obligation responses

9、decision framework long term medium and short termsource: adapted from s.l. wartick and p.l. cochran, “the evolution of the corporate social performance model,” academy of management review, october 1985, p. 766.copyright 2010 pearson education, inc. publishing as prentice hall524copyright 2010 pear

10、son education, inc. publishing as prentice hall525source: social investment forum foundation.the economic function of manufacturing in china gross domestic product:1/3 industrial production: 4/5 national revenue: 1/3 total export: 90% employment: over 80 millionfeatures of chinese economic growth: e

11、xtensive typeenergy consumption of 1 dollar produced in china is 5.9 times of the average consumption of the 7 industrial countries in europe; 4.3 times of that of the united state; 7.7 times of that of germany and french; 11.5 times of that of japangreen manufacturing 绿色制造是一种综合考虑环境影响和资源效率的现代制造模式,它的

12、目标是使产品从设计、制造、运输、使用到报废处理的整个产品生命周期中,对环境的负作用最小、资源效率最高。green week, berlin germany environmental-friendly car recycling action by nokia copyright 2010 pearson education, inc. publishing as prentice hall533copyright 2010 pearson education, inc. publishing as prentice hall534copyright 2010 pearson educatio

13、n, inc. publishing as prentice hall535source: based on r.e. freeman. j. pierce, and r. dodd. shades of green: business ethics and the environment (new york: oxford university press, 1995).copyright 2010 pearson education, inc. publishing as prentice hall536discussionlist some unethical behaviors by

14、our enterprisesshould employees use office phone to deal with private affairs?what should you do when you find that your boss or organization is involved in illegal business?do you have to ignore the illegal behaviors while you are loyal to your organization?what do you think of whistle-blowing? if

15、it will threaten your position, will you still blow the whistle?copyright 2010 pearson education, inc. publishing as prentice hall538views of ethics utilitarian view of ethics (道德的功利观) rights views of ethics (道德的权力观) theory of justice view of ethics (道德公正理论观) integrative social contracts theory (社会契

16、约整合理论)copyright 2010 pearson education, inc. publishing as prentice hall540copyright 2010 pearson education, inc. publishing as prentice hall541copyright 2010 pearson education, inc. publishing as prentice hall542source: based on l. kohlberg, “moral stages and moralization: the cognitive-development

17、 approach,” in t. lickona (ed.). moral development and behavior: theory, research, and social issues (new york: holt, rinehart & winston, 1976), pp. 3435.copyright 2010 pearson education, inc. publishing as prentice hall543copyright 2010 pearson education, inc. publishing as prentice hall544story of

18、 a millionare and a beggarcopyright 2010 pearson education, inc. publishing as prentice hall546copyright 2010 pearson education, inc. publishing as prentice hall547broken window theorycopyright 2010 pearson education, inc. publishing as prentice hall549copyright 2010 pearson education, inc. publishi

19、ng as prentice hall550copyright 2010 pearson education, inc. publishing as prentice hall551human rights principle 1: support and respect the protection of international human rights within their sphere of influence.principle 2: make sure business corporations are not complicit in human rights abuses

20、.labor standards principle 3: freedom of association and the effective recognition of the right to collective bargaining. principle 4: the elimination of all forms of forced and compulsory labor. principle 5: the effective abolition of child labor. principle 6: the elimination of discrimination in r

21、espect of employment and occupation.environment principle 7: support a precautionary approach to environmental challenges. principle 8: undertake initiatives to promote greater environmental responsibility. principle 9: encourage the development and diffusion of environmentally friendly technologies

22、.principle 10: businesses should work against corruption in all its forms, including extortionand bribery.source: courtesy of global compact.copyright 2010 pearson education, inc. publishing as prentice hall552案例案例:mortor公司的正直公司的正直 mortor是一家最受瞩目的朝道的商业实践前进的公司。公司的领导者很清楚地告诉员工,无论谁在商业行为违反了公司的道德标准之一(这些道德标

23、准在全世界统一地实行),结果都是立刻被解雇。曾有一个例子是这样的: 在1950年那一年,mortor在全球的营业额只有20亿美元(现在的营业额是200亿美元)。公司竞标南美某国政府的一个1000万美元的定单,做一个微波通讯系统。这一年的年未, mortor赢得了这个合同。可是这个时候,公司里负责这个项目的主管却说他不愿意做这笔生意,这项目的主管说,购买设备的人希望mortor公司能够把合同的金额改为1100万美元,并且提供更多的培训,这个主管认为出来的100万元很可能会流到一些将军的口袋之中。他不愿意跟这些从事不道德行为的进行交易,他认为这样会有捐公司正直的信誉,所以虽然放弃这个定单会令公司损

24、失1000元万元,可是他还是愿意这样做。copyright 2010 pearson education, inc. publishing as prentice hall554cluster 1. be a dependable organizational citizen1. comply with safety, health, and security regulations.2. demonstrate courtesy, respect, honesty, and fairness.3. illegal drugs and alcohol at work are prohibite

25、d.4. manage personal finances well.5. exhibit good attendance and punctuality.6. follow directives of supervisors.7. do not use abusive language.8. dress in business attire.9. firearms at work are prohibited.cluster 2. do not do anything unlawful or improper that will harm the organization1. conduct

26、 business in compliance with all laws.2. payments for unlawful purposes are prohibited.3. bribes are prohibited.4. avoid outside activities that impair duties.5. maintain confidentiality of records.6. comply with all antitrust and trade regulations.7. comply with all accounting rules and controls.8.

27、 do not use company property for personal benefit.9. employees are personally accountable for company funds.10. do not propagate false or misleading information.11. make decisions without regard for personal gain.cluster 3. be good to customers1. convey true claims in product advertisements.2. perfo

28、rm assigned duties to the best of your ability.3. provide products and services of the highest quality.source: f. r. david, “an empirical study of codes of business ethics: a strategic perspective,” paper presented at the 48th annual academy of management conference, anaheim, california, august 1988

29、.copyright 2010 pearson education, inc. publishing as prentice hall555copyright 2010 pearson education, inc. publishing as prentice hall5561.have you defined the problem accurately?2.how would you define the problem if you stood on the other side of the fence?3.how did this situation occur in the fi

30、rst place?4.to whom and to what do you give your loyalty as a person and as a member of the corporation?5.what is your intention in making this decision?6.how does this intention compare with the probable results?7.whom could your decision or action injure?8.can you discuss the problem with the affe

31、cted parties before you make the decision?9.are you confident that your position will be as valid over a long period of time as it seems now?10. could you disclose without qualm your decision or action to your boss, your chief executive officer, the board of directors, your family, society as a whole?11. what is the symbolic potential of your action if understood?

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