电大03任务广告创意与策划小抄

1、专业好文档03任务试卷总分：100 测试时间：- 试卷得分：0一、作品题（共1道试题，共100分。）得分：01. 应用题：创意实践活动（100分）要求：（1）组织（或参加）一次学习小组的创意活动；（2）推选 1 人主持本次活动；事先策划一个活动方案；（3）可以利用电大在线“广告创意与表现（1）”课程端“课程论坛”系统；也可以进行网下实地操作；（4）运用“默写式头脑风暴法”进行创意的实际操作；（5）议题：一款新入市的 3g 手机，品牌自定，媒体自选；（6）将所有创意过程记录下来；（7）将所有你写过的 6 张卡片（包括别人写的设想）记录下来；（8）将小组讨论结果记录下来，即本次活动的最终创意记录下

2、来默写式头脑风暴法提示： 一般先由主持人宣布议题, 解答疑问, 然后发给每人几张卡片, 每张卡片上标有序码 1,2,3 。在第一个 5 分钟里, 每人针对议题填写 3 个设想, 然后再把卡片传给另一个人, 在下一个 5 分钟里, 每个人又在他人的卡片上针对其所提的设想再提 3 个设想, 以此类推, 直到卡片传递 6 次, 产生 108 个设想, 再在此基础上形成创意。 议题：一部新入市的彩电作业开始：1创意过程：2卡片：3个人讨论发言：提示： （1）对别人的构想提出质询； （2）提出自己的构想 （3）对别人的质询进行答辩；4创意结果5本次创意活动总结答：1 创意过程：将这款新入市的手机拟定为女

3、性手机，并且在国内知名品牌旗下两点触控时尚便捷智能全屏手机，这款手机设计理念和系列名称为“奢、简”。奢华、时尚与简洁的造型结合在一起，全屏、两点触控自由方便。俨然是手机领域中智能手机的新领袖。手机选择平面媒体、电视媒体、网络媒体进行广告创意： 2、卡片序号1：选用走红8090的实力偶像进行广告代言，用唯美、时尚、烂漫的画面与氛围彰显这款手机所散发出的气质。序号2：直接用手机进行广告创意，手机发出璀璨夺目的光芒。广告文案：奢：向往品质：简：回归质朴。序号3：将手机展示在一个宽敞高雅的展柜中，供人欣赏，参观者无不流露出惊叹、激动、兴奋、欢喜。感慨等多样的表情。序号4：在一个时尚的papty上，穿着

4、礼服的名媛们期待地列在红地毯旁等待着神秘嘉宾的出现，最后一位侍者高雅的端上一款奢、简的手机。序号5：一堆青年男女围坐在一起激烈的讨论着放在中央让人无法忽视的手机。序号6：在繁华的市中心街道上，人头传动的都市街道上人来人往，但是所有时尚男女手里都拿着一部手机，有的在用手机拍照，有的在用手机发微信，发微薄，有的在用手机打电话，有的在用手机听音乐，有的在用手机上网，如此灵活多变的运用，俨然当代已进入一个智能手机控的新时代。winger tuivasa-sheck, who scored two tries in the kiwis 20-18 semi-final win over england,

5、 has been passed fit after a lower-leg injury, while slater has been named at full-back but is still recovering from a knee injury aggravated against usa.both sides boast 100% records heading into the encounter but australia have not conceded a try since josh charnleys effort in their first pool mat

6、ch against england on the opening day.aussie winger jarryd hayne is the competitions top try scorer with nine, closely followed by tuivasa-sheck with eight.but it is recently named rugby league international federation player of the year sonny bill williams who has attracted the most interest in the

7、 tournament so far.the kiwi - with a tournament high 17 offloads - has the chance of becoming the first player to win the world cup in both rugby league and rugby union after triumphing with the all blacks in 2011.id give every award back in a heartbeat just to get across the line this weekend, said

8、 williams.the (lack of) air up there watch mcayman islands-based webb, the head of fifas anti-racism taskforce, is in london for the football associations 150th anniversary celebrations and will attend citys premier league match at chelsea on sunday.i am going to be at the match tomorrow and i have

9、asked to meet yaya toure, he told bbc sport.for me its about how he felt and i would like to speak to him first to find out what his experience was.uefa hasopened disciplinary proceedings against cskafor the racist behaviour of their fans duringcitys 2-1 win.michel platini, president of european foo

10、tballs governing body, has also ordered an immediate investigation into the referees actions.cska said they were surprised and disappointed by toures complaint. in a statement the russian side added: we found no racist insults from fans of cska. baumgartner the disappointing news: mission aborted.th

11、e supersonic descent could happen as early as sunda.the weather plays an important role in this mission. starting at the ground, conditions have to be very calm - winds less than 2 mph, with no precipitation or humidity and limited cloud cover. the balloon, with capsule attached, will move through t

12、he lower level of the atmosphere (the troposphere) where our day-to-day weather lives. it will climb higher than the tip of mount everest (5.5 miles/8.85 kilometers), drifting even higher than the cruising altitude of commercial airliners (5.6 miles/9.17 kilometers) and into the stratosphere. as he

13、crosses the boundary layer (called the tropopause),e can expect a lot of turbulence.the balloon will slowly drift to the edge of space at 120,000 feet ( then, i would assume, he will slowly step out onto something resembling an olympic diving platform.they blew it in 2008 when they got caught cold i

14、n the final and they will not make the same mistake against the kiwis in manchester.five years ago they cruised through to the final and so far history has repeated itself here - the last try they conceded was scored by englands josh charnley in the opening game of the tournament.that could be class

15、ed as a weakness, a team under-cooked - but i have been impressed by the kangaroos focus in their games since then.they have been concentrating on the sort of stuff that wins you tough, even contests - strong defence, especially on their own goal-line, completing sets and a good kick-chase. theyve b

16、een great at all the unglamorous stuff that often goes unnoticed in the stands but not by your team-mates.it is as though their entire tournament has been preparation for the final.in johnathan thurston, cooper cronk, cameron smith and either billy slater or greg inglis at full-back they have a spine that is unmatched in rugby league. they have played in so many high-pressure games - a priceless asset going into saturday.the kiw