牛津高中英语模块四第一单元project

1、project 1developing an ad campaignpromotefigure outdetermine to do sth.be determined to do sth.analysisappeal toget something across urge sb. to do sth.poisonousshock记得某事记得某事涉及涉及的方法的方法由于；应归于由于；应归于 警醒某人做某事警醒某人做某事1. unlike a single advertisement, an ad campaign is a planned programme of advertisements

2、 using various kinds of ads to reach a certain audience.ex. the audience _(be) very excited when they saw their favorite star. wereaudience表示表示“观众，听众观众，听众”。当把它作为。当把它作为整体看待时，谓语动词用单数形式；当把它整体看待时，谓语动词用单数形式；当把它看作许多人，强调个体时，谓语动词常用复看作许多人，强调个体时，谓语动词常用复数。类似的名词还有：数。类似的名词还有：family，class，team，public等。等。2. 2. whe

3、n you start a successful ad when you start a successful ad campaign, you must campaign, you must havehave a clear a clear aim and an audience aim and an audience in mindin mind. . have in mind 考虑考虑/想到想到/记得记得 你想让谁来做这项工作。你想让谁来做这项工作。2. 在那么短的时间内记住所有的新生词是很在那么短的时间内记住所有的新生词是很困难的。困难的。who do you have in mind

4、 for the job?its hard to have all the new words in mind in such a short time.3. it is important to figure out exactly what you want to tell the audience and what you are trying to get them to do.figure 1 i could see a figure in the far distance, but i couldnt make out who it was.2 she has a lovely f

5、igure.3 he was one of the leading political figures of this century. 数字；数字； 图形；图形； 人物；轮廓人物；轮廓 3. it is important to figure out exactly what you want to tell the audience and what you are trying to get them to do .figure out 理解；想出1 i cant figure him out -hes a mystery!2 we still havent figure out how

6、 to do it.3. 你计算这次旅行要花费多少钱了吗？你计算这次旅行要花费多少钱了吗？have you figured out how much the trip will cost?4. in an ad campaign you may need to employ different kinds of media, including posters, newspapers, magazines, radio and television.employ1 the firm employs 1000 people.2 the police had to employ force to

7、break up the crowd.3 youd employ your free time fully. vt. 雇用；使用，利用雇用；使用，利用be employed in doing something 忙于干某事翻译： all the students are employed in doing their homework in the classroom now.拓展：拓展：employer; employee; employment ; unemployment; employed; unemployed1. he considered studying further in

8、beijing university. 2. he is considered to be the best person for the job.3. i am considering going abroad. 我正在考虑出国。我正在考虑出国。4. i consider it a great honor. 我认为这是极大的荣幸。我认为这是极大的荣幸。we consider that the driver is not to blame. 我们认为这不是司机的过错。我们认为这不是司机的过错。we consider it (to be ) true.我们认为这是真实的。我们认为这是真实的。ha

9、ve you considered how to solve this problem? 你考虑过怎样解决这问题吗你考虑过怎样解决这问题吗?charles babbage is generally considered _ the first computer. a. to invent b. inventing c. to have invented d. having inventedthese days ,jack ,a recent graduate from nanjing university, is always considering being interviewed by

10、that company and_ a job there. a. gets b. being got c. getting d. get.the students _ mr. yang _ the best one in teaching. a. consider; as b. consider; being c. considers; / d. considering; to beait is generally considered unwise to give a child_ he or she wants. a. however b. whatever c. whichever d

11、. wheneverbin order to determine your audience, you will need to do a little research and analysis in advance. in order to determine your audience, you will need to do a little research and analysis _ _ _.para twoaheadoftime1. in order to determine your audience , you will need to do a little resear

12、ch and analysis in advance.determine1 we determined to go at once.2 her encouragement determined me to carry on with the work.3 we should first try to determine how much it is going to cost.4 the size of the crop is determined by the amount of the rainfall.determine v.determine v.决定决定, 确定确定, 测定测定, 使

13、下定决心使下定决心定日期：定日期：determine be determined to do sthbe determined to do sththe size of your feet determines the size of your shoes.你两足的大小决定了你鞋的大小。你两足的大小决定了你鞋的大小。sth.to do sththat/wh-1. in order to determine your audience , you will need to do a little research and analysis in advance.determined . adj

14、1 she is a determined woman.2 im determined to go and nothing will stop me.determination. n1. in order to determine your audience , you will need to do a little research and analysis in advance.in advance1.it is a common practice that you should pay the rent for at least half year in advance in many

15、 big cities.2. america is an advanced country, while china is a developing one.after you _ who your audience is, it is time to decide what you want the audience to know or think about.decide b. decided c. will decide d. have decided2. when planning a public welfare campaign, you may want to ask your

16、self sth.when _ _ a public welfare campaign, you may want to ask yourself sthpara threeyou plan1. if it _tomorrow, hell come to school 1. if it _tomorrow, hell come to school with an umbrella.with an umbrella.rain b. rains c. will rain d. has rainedrain b. rains c. will rain d. has rained2. how do y

17、ou usually go to work?2. how do you usually go to work? - if it is fine, i _on foot. - if it is fine, i _on foot.will go b. go c. have gone d. wont gowill go b. go c. have gone d. wont go3. she wont leave until she _ a better job.3. she wont leave until she _ a better job.a. find b. finds c. will fi

18、nd d. has founda. find b. finds c. will find d. has found after you have decided who your audience is, it is time to decide what you want the audience to know or think about.2. it is important to always try to appeal to the audience in order to get them to react in a certain way.appeal . n1 his appe

19、al for forgiveness went unanswered.2 films of that sort have lost their appeal for me.3 the court(法院） rejected his appeal.2. it is important to always try to appeal to the audience in order to get them to react in a certain way.appeal . vthe government is appealing to everyone to save water.2. does

20、the idea of working abroad appeal to you?3 i intend to appeal against this verdict.2. it is important to always try to appeal to the audience in order to get them to react in a certain way.appealing . adj 打动人心的；有吸引力 的； 有趣的1 what an appealing little boy!2 the idea of a free holiday is rather appealin

21、g.3 he was attracted by the dogs appealing eyes.appeal toappeal to：move the feeling; attract 1.有感染力；有吸引力有感染力；有吸引力does these paintings appeal to you? 你对这些画感兴趣吗？你对这些画感兴趣吗？bright colors appeal to small children. 鲜艳的颜色能够吸引小孩。鲜艳的颜色能够吸引小孩。this music is too old-fashioned to appeal to people any longer.这首乐曲

22、太过时，不再吸引人了。这首乐曲太过时，不再吸引人了。2.向某人恳求帮助向某人恳求帮助 appeal to sb. for help 为某事向某人发出呼吁为某事向某人发出呼吁 make an appeal to sb. for sth.3. .react in a certain way a way to do sth a way of doing a way + 定语从句（定语从句（ that/ in which / 省略）省略） rafting is a good way to experience nature. rafting is a good way _ _ people can e

23、xperience nature.inwhich4. what aspects of this problem 4. what aspects of this problem would they care about or would they care about or be be concerned withconcerned with? ? be concerned with 和和有关；涉及有关；涉及e.g. the book is primarily concerned with soviet-american relations during the cold war. 这本书主要讲的是冷战时期的苏美关系。这本书主要讲的是冷战时期的苏美关系。拓展拓展 be concerned about/for 关心关心/关注关注e.g. nowadays more and more people are concerned about protecting e