商务英语businessethicsPPT课件

1、 RoadmapPart What is Business Ethics?Part Business Ethics CasesPart Benefits of managing ethics in businessPart How to manage ethics in the business第1页/共33页Part In our daily lives,we can approach many business information.第2页/共33页PartDoes the companies just pay their attention to the profit,ignoring

2、 any other things?Does business world have its own principles?第3页/共33页PartBUSINESS ETHICSDefinition: business ethics is moral principle and standard that person should observe in the business world.第4页/共33页Part The measurement of ethics ,moral standards provide the basis for deciding whether an act

3、is right or wrong. A business entity is considered under the law to be a legal person.第5页/共33页Part business ethics may relate to the following four fields: Finance,Management,Marketing,Accountant And it relates to 3 relevant roles in business world:Corporation,Consumers,Competitions第6页/共33页Part thes

4、e behaviours may act against business ethics. bribery. ads that cheat consumers providing flawed products employees stealing and so on.第7页/共33页Part Business Ethics Cases第8页/共33页PartCASE:the milk incident of San Lu Group第9页/共33页 sanlu milk was tainted by melamine(三聚氰胺三聚氰胺), in order to increase the c

5、ontent of protein,which was illegal. And the flawed milk might arose kidney stone(肾结石肾结石). In this case,6 babies lost their lives and nearly 3 hundred thousand babies were affected.Part第10页/共33页PartAccording to the research, about 29% of enterprise lack of business ethic. It is really a tough proble

6、m.第11页/共33页PartCASE 2: Cigarette companies put ads on the market第12页/共33页PartThe ads about cigarettes still can be found somewhere.Even in movies and TV shows. we may find that cigarettes were advocated by the actors.第13页/共33页Part As we know, smoking a lot is harmful and increase risk of death from

7、stroke, aneurysms, high blood pressure and other cardiovascular illnesses. (心血管疾病心血管疾病)But tobacco companies had countered the reports-which purported to show links between smoking and cancer and other serious diseases.第14页/共33页Part Benefits of paying attention to ethics in the business第15页/共33页Part

8、 NO.1 Ethics programs help maintain a moral course in turbulent times. Financial Crisis第16页/共33页Part United Nations Secretary General Ban Ki-moon called for self-examination of business ethics, strengthen the financial regulatory regime. We need to understand business ethics and regulatory mechanism

9、s, more compassion, less the market on the so-called magic uncritical faith.第17页/共33页Part critical during times of fundamental change sensitizes leaders and staff to how they want to act - consistently.guide leaders through complex conflicts about what is right or wrong. 第18页/共33页Part NO.2 Ethics pr

10、ograms cultivate strong teamwork and productivity 第19页/共33页Part align employee behaviors with top priority ethical values. builds openness, integrity and community. make employees react with strong motivation and performance. 第20页/共33页Part NO.3 Ethics programs promote a strong public image. 第21页/共33

11、页Part portray a strong positive to the public. improves trust in relationships between public and groups.cultivates greater sensitivity to the impact of the enterprises values and messages. 第22页/共33页Part 第23页/共33页Part Conclusion:sensitizes leaders and staff to how they should act. a strong moral com

12、pass to guide leaders through complex dilemmas.substantially improved society. 第24页/共33页Part How to manage ethics in the business第25页/共33页Part Good business ethics is benefit to the buliding of socialism with Chinese characteristics. The development of business ethics is the fundamental guarantee of

13、 the socialist market economy.第26页/共33页Part If the Chinese enterprises plan to be accepted by the world and to enter the mainstream of the world market，they should abide the rules of business ethics。第27页/共33页Part How to manage ethics in the enterprise？第28页/共33页Part 1. The bottom line of an ethics pr

14、ogram is accomplishing preferred behaviors in the workplace. 2.The best way to handle ethical dilemmas is to avoid their occurrence in the first place. 3. Make ethics decisions in groups, and make decisions public, as appropriate.第29页/共33页Part 4. Integrate ethics management with other management practices. 5. Use cross-functional teams when developing and implementing the ethics management program. 6.Value forgiveness 7.Note that trying to operate ehically and making a few mistakes is better than not tryin