商务英语PPT课件

1、1.Chocolate products are widely accepted. 2. Chocolate market has formed a few brand occupies the market share of the main trend. 3. Chocolate industry is in monopoly status. 4. Women than men to chocolate preferences, young women to buy the tendency of chocolate is quite obvious 5. The child is ver

2、y important chocolate consumers link 第1页/共18页 Taste its strong atmosphere of milk just like silk fly around you第2页/共18页The awareness of the brand of chocolate 第3页/共18页market share第4页/共18页Consumer groups analysis consumer groups under 25 years oldFeatures: Full of passion, advocating romantic, fashio

3、n, consumption ability is not high 25-40, consumer groupsFeatures: Consumer behavior mature, complex. consumer groups above 40Features: Easy to be captured第5页/共18页Target market 16 45 years old of lovers energetic, romance. Target market women at the age of 16 28第6页/共18页Silky smooth milk Roasted Haze

4、lnut roasted Hazelnut&raisin&almondOnly with cocoa beans第7页/共18页3 new taste第8页/共18页 Concept of the product: passing on affection & enjoying happy moment Target market: ( popular consumer goods) masses market family market gift market第9页/共18页Masses MarketCharacters: young people various s

5、izes convenient to getNet weight: 24g 40g 80g 150gPrice: weighing calculate price RMB 6.5 11.5 21第10页/共18页Family Enjoyingcharacters: simply package large capacity multiple choice 第11页/共18页第12页/共18页Product advantage Financial resources High quality staff Advanced equipment and technology patent Market popularity 第13页/共18页Product advantagePure taste Smooth exquisite taste Exquisite packaging Many kinds Contains quantity of heat more. 第14页/共18页7 reasons to choose DoveRomance Youth Health Energy Care Love Joy第15页/共18页Warm ti