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1、Unit 12 The Job MarketI. Teaching ObjectivesStudents should be aware of the competitive job market, and their job orientations. Ss should learn how to prepare for their future job hunting. Discussion? Why do some job seekers succeed and others fail? DilemmaDo we focus on the employers?Do we focus on
2、 the job seekers? 1. What do you think of Dongguan as a place to live? ( the transport infrastructure, the main industries, employment opportunities, .) 2. What companies do you like to work for? (skills needed for the job, career prospects, rewards of the job, .) Introduction to job marketsJob Mark
3、et, as a place where job seekers and employers can access the support and services, plays an increasingly important role in todays economic society.New experiencesHigh payLanguageCulturesPromotionLife stylesJob opportunities Working abroadWhy do people go working abroad?Different PeopleFoodPlacesWor
4、king conditionsManagementThinking What other markets can you mention?Bear marketBull market Share / Stock Financial World / Global/International DomesticLuxuryNicheMassJob TargetMarkets II. Questions for discussion 1.What should be prepared before going to a job market?Product analysis who you areSe
5、lling points why you are the right CV what to showApplication letter how to sellQuestions for discussion2. How can a new candidate capture the competitive market? Todays job markets are full of competitors. Enter into this environment requires more than just a fantastic talent. The new job seeker mu
6、st be of good quality and established as the different mind in the field. Social Class Registrar Generals Grouping: Class 1 Higher managerial and professional Class 2 Lower Managerial and professional Class 3 Intermediate Occupations Class 4 Small employers, self employed Class 5 Lower Supervisory C
7、lass 6 Semi Routine Class 7 Routine Class 8 Long term unemployed/never employedWhich Segment?MARKET DOMINANCE STRATEGIES Market Leader Market Challenger Market Follower Market Nicher Job Market Survey! determine market size, employers needs, market trends, competitive analysis, market segments What
8、is the market landscape? What Solutions are required?How do we position and differentiate?How do we go to market?How & when do we launch this?How are we doing? Where is the Opportunity? The ASK Model 1. What does the company want?Skills valued by Employers Teamwork Problem solving Initiative Des
9、ire to learn new skills Interpersonal skills Independent Oral communication Flexibility in knowledge applicationKoh, W. (2010) Executive summary of the employers survey习惯习惯AttitudeAttitudeSkillsSkillsKnowledgeKnowledgeHabitHabitThe “ASK” Model The TOP Model 2. What do you want?TOP Model (make a gues
10、s on what TOP stands for) T: Talent O: Organization needs P: Passion习惯习惯TalentTalentPassionPassionOrganization NeedsOrganization NeedsBest Best CareerCareerThe “TOP” ModelDISTINCTIVENESS (Talents + Passions)How would I describe my distinctiveness?What do I love doing?What types of work do I find fas
11、cinating?What are my interests?What am I really good at?What comes naturally to me?When have I been most satisfied on the job/study? Why?ORGANIZATION NEEDSHow does my work benefit the company?Can I describe how my work contributes to the companys success?Can I make the connection between my work and
12、 the end user or employers?Who are my best sources of information about the companys direction? Steps Leading to a Career Steps Leading to a Career Thats Right For Me!Thats Right For Me!Step 1. Know yourselfStep 2. Research possible careersStep 3. Create three, five & ten year plansStep 4. Plan education and trainingStep 5. Create resumeStep 6. Search for job openingsStep 7. Complete applicationsStep 8. Interview with follow-upStep 9. Obtain jobStep 10. Additional trainingProcedures and requirements 1. Decide what ki
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