book4 unit1 模块4第一单元

1、Book4 project 1. What is an ad campaign? An ad campaign is an organized programme of advertisements using various kinds of ads to reach a particular audience.2. What media can you use in an ad campaign? We can use different kinds of media, including newspapers,magazines,televisions,billboards, maili

2、ng, etc.3. What questions should we first consider? 1 Who is the audience for your ad campaign? 2 What do you want your ad campaign to say? 3 How do you reach your audience?Step One*have a clear a and t_ audience in mind;*do a little r_ and you can c_ right m_ for the right people.Step Two*gather i_

3、 from your research;*It is important to always try to a_ to the waythe audience will r_.Step Three*use different m_ to get your message a_*decide what a_ you want to use to r_ your audience.argetesearchreateessagenformationppealeactediacrosspproacheachDetailed information:im 1.all over the world 2.p

4、romote public welfare 3.start an ad campaign 4.reach a certain audience 5.have a clear aim and an audience in mind 6.figure out 7.target audience 8.in order to 9.do a little research 10.spend on 11.it is time to do 12. appeal to 13.gather information 14.care about 15.be concerned with 16.get.across

5、17.put together 18.poisonous chemicals 19.cause great damage to 20.discourage.from doing 21.convince sb not to do 22.urge sb to give up 23.providewith. 24.inform sb 25.be fully aware of 26.shock sb 1.havein mind(line4) have -in mind =keep -in mind 尽管没有你必须遵守的规则，但是有几件要牢记在心的事 While there are no rules y

6、ou must follow, there are a few things to keep in mind. 2.It is important to figure out exactly what you want to(Line4) Figure out 清楚, 明白, 计算，制定 I cant figure out why she said so I just cant figure him out Could you please help me figure out the problem? I have figured out how much during the week I

7、 spent. 3.In order to determine your audience(Line10) Determine 决定，确定，下决心 Attitude determines everything We determined to go to the railway station at once I wonder what determined her to marry him in the end The court determined that the man was guilty of robbery. 发散：determine on/upon doing +n. to

8、do/sb todo/that-clause be determined to do sth 翻译： 1.你决定好暑假做什么了吗？ Have you determined what to do in the summer holidays? 2.她决心要上哈弗大学 She was determined to go to Harvard University. 4.it is time to.(line16) Its time (for sb) to do sth It s time for us to care for our future. Its time that -(did)- Its

9、 time that we cared for our future. I think its high/about time that he _so as to catch up with your classmates. A had worked hard B works hard C will work hard D worked hard 我们该着手搞我们的研究了 Its time that we got down to doing our research _ D 5.It is important to always try to appeal to the.(Line18) ap

10、peal to: V. (a) 吸引人的 E.g. Do these paintings appeal to you? (b) 恳求/呼吁 E.g. The police appealed to the crowd not to panic. N. E.g. an appeal for help/ food The new fashion soon lost its appeal. Ex: The idea of working abroad never appeals to me.(吸引） 6.you can gather this information.(line19) gather 指

11、把分散的人或物聚拢到一起 Collect 指有计划有目的的收集 Select 精挑细选 In the past years ,the professor has_ a lot of facts about this disease. Students should _ at the school gate at 7 oclock on Sunday morning. _ stamps is his favorite. The clothes are so beautiful that I cant help _ one with her selectedgatherCollectingsele

12、cting 7. be concerned with(line 22)be concerned with: be aboutHer latest article is concerned with Taiwan Issues.Mr Zhang is much concerned with the disabled.concern:V. affectThe loss is serious for all _N. Its no concern of mine. What are your main concerns as a writer?as far as sb/sth. concerned:

13、就某人/事而言Ex: We _ _ _ _ his safety.( 都关心） 8. get your message across.(Line26)get (sth)-across(to sb)把讲清楚以被某人理解He taught me how to get my ideas across.Did your speech get across to the crowd?他终于让观众听懂了他的笑话He finally got his idea across to the audience concernedareallconcernedwith 1 1、有些广告试图诱使你买产品。你最好别上它

14、们的当。有些广告试图诱使你买产品。你最好别上它们的当。 2 2、可以确定的是并不是所有的广告都在捉弄我们。、可以确定的是并不是所有的广告都在捉弄我们。 3 3、这个广告是为了那些上不了学的儿童而设立的。、这个广告是为了那些上不了学的儿童而设立的。 4 4、正如我们所知道的、正如我们所知道的, ,广告给我们提供关于产品的最新广告给我们提供关于产品的最新消息消息. .Some ads try to trick you into buying products .you had better not fall for them.It is certain that not all ads play

15、tricks on us. /all the ads dont play tricks on us. The advertisement is intended for the children who cant go to school.As we all know, advertisements provide us with lots of the latest information about a product. 假设你和你的同学组织了一场讨论。讨论的主题是：假设你和你的同学组织了一场讨论。讨论的主题是：广告的利弊。请你根据下面提供的信息，给广告的利弊。请你根据下面提供的信息，给中

16、国日报中国日报 写一封信，介绍你们的讨论结果并谈谈你对广告的看法。写一封信，介绍你们的讨论结果并谈谈你对广告的看法。 Advantages(65%的同学的同学)1.它能提供商品、服务、文化等信息。它能提供商品、服务、文化等信息。2.它能为顾客方便购物。它能为顾客方便购物。3.公益广告教育我们关于健康、安全等社会问题，有助于我公益广告教育我们关于健康、安全等社会问题，有助于我们生活更好。们生活更好。 Disadvantages (35%的同学的同学)1.阅读广告浪费时间。阅读广告浪费时间。2.有的广告带有欺骗性，误导消费者。有的广告带有欺骗性，误导消费者。3.增加产品成本，消费者要支付更多的金钱

17、。增加产品成本，消费者要支付更多的金钱。 注意：注意：1、词数、词数150左右左右 2、参考词汇：消费者、参考词汇：消费者C consumer : 欺骗性欺骗性adj.cheating: 误导误导adj. misleading : 成本成本 n. expenses Dear editor of China Daily, Recently our class have held a discussion, which is about the advantages and disadvantages of ads. Different students have different opinio

18、ns about it. 65 percent of the students hold the idea that ads are playing an important role in our daily lives .On one hand ,they can offer information on products , service ,culture and so on. On the other hand, It is convenient for customers to buy products. PSAs are intended to educate people about health ,safety, or any other issue, which attributes to leading better lives. Whil