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1、All contents Copyright 2007-2008 Experience Dynamics1User Centered Design 101An Experience Dynamics training WEB SEMINARWith Frank Spillers, MS All contents Copyright 2007-2008 Experience DynamicsAbout Your SpeakerFrank SpillersMasters Cognitive Science 10 years User Centered Design experienceFounde

2、r, Experience Dynamics- leading Usability Design Research firm2All contents Copyright 2007-2008 Experience DynamicsAgenda Is User Centered Design a buzzword, a technique, or a methodology? Why does UCD get so much attention? How has it changed how teams approach web application usability efforts? Is

3、 UCD right for you?1.User Centered Design: Evolving from Dot-Com to Web 2.02.Why UCD? (Development, Business, Design benefits)3.Development process: UCD vs. Agile vs. Waterfall4.Case Studies: User Centered Design success stories5.Is UCD right for you?: Planning a UCD process for your product6.Q &

4、; AAll contents Copyright 2007-2008 Experience DynamicsAll contents Copyright 2007-2008 Experience Dynamics5User Centered DesignUsing user advocacy as a means to product developmentGrounding requirements and design decision making in observed behavioral data.For Websites, portals, Intranets.Software

5、, Web applications.Embedded or mobile devices, hardware products.For end-to-end experiences.All contents Copyright 2007-2008 Experience Dynamics6Timeline*1997200820012004A lot of good post-dot com guessingand heavy sprinkles of usability and UCDUCD methodology has influenced every aspect of Web desi

6、gn and development in the past 6 years.*Note: This timeline is incomplete and is for illustrative purposes only. Sorry if we left you off!All contents Copyright 2007-2008 Experience Dynamics7All contents Copyright 2007-2008 Experience Dynamicsin a UCD process1.Get to know the users2.Analyze user tas

7、ks and goals3.Establish usability requirements4.Prototype some design ideas5.Usability test the concepts6.Repeat as necessary86 Basic StepsAll contents Copyright 2007-2008 Experience Dynamics Usability is not UCD Usability is a result, a goal, a field (UE, UX) UCD is a methodology Usability is an ou

8、tcome of UCD practices9Lets make a distinction All contents Copyright 2007-2008 Experience DynamicsInternational Standards Org1.ISO 9241-11 (1998) defines usability as an outcome “The extent to which a product can be used by specified users to achieve specified goals with effectiveness, efficiency a

9、nd satisfaction in a specified context of use.”2.ISO 13407 (1999) defines HCD as an approachHuman centred design processes for interactive systems “Human-centred design is an approach to interactive system development that focuses specifically on making systems usable. It is a multi-disciplinary act

10、ivity” 10All contents Copyright 2007-2008 Experience Dynamics“Is it possible to win with just usability?”Yes, I think sobut Enterprise level organizations need a framework to manage UCD and adhere to the practice of user involvement a la behavioral research Otherwise techniques get shelved, filed aw

11、ay or move on (with bright stars).11All contents Copyright 2007-2008 Experience Dynamics12Why does UCD often look diluted, dated, misplaced or weak?Different reasons:Usability consultants or Centers of Excellence like to extend, expand and redefineIt is used for different purposes: marketing; PR; pr

12、omotional reasonsDifferent backgrounds; different disciplines come to UCD practiceNot all steps are or can be followedUCD follows organizational buy-in to usabilityAll contents Copyright 2007-2008 Experience Dynamics132. Why UCD? (Development, Business, Design benefits) All contents Copyright 2007-2

13、008 Experience DynamicsApproaches to DesignTechnology driven Component focus System driven (use cases) Product defect view of quality Focus on system robustnessUser Centered Design driven Solutions focus (real-world) Scenario driven Task success view of quality Focus on User Interface robustness14Al

14、l contents Copyright 2007-2008 Experience DynamicsBusiness case for usability Reduce development costs Reduce support costs Reduce documentation time Reduce maintenance costs Increase user satisfaction Increase user loyalty Increase user adoption15All contents Copyright 2007-2008 Experience Dynamics

15、Web 2.0 case for(your case here) More compelling user experience Faster application development Usability fixes more elegant More flexibility Better control of presentation layer (UI)16All contents Copyright 2007-2008 Experience Dynamics173. Development process: UCD vs. Agile vs. Waterfall All conte

16、nts Copyright 2007-2008 Experience DynamicsDevelopment methods: Waterfall:-3-6 month + releases-Requirements definition up front-Sequential process-Used heavily pre-Web-Delay testing to endAgile:-”XP” Extreme Programming-Reduce the cost of change-30 day releases-Include user involvement-Test as you

17、go along18UCD:-”Guerilla HCI”-User testing often-Iterative by nature-Rapid (UI) design prototyping-User test anytimeAll contents Copyright 2007-2008 Experience Dynamics“Fitting usability in” to Agile Move UCD deliverables to a quarterly management cycle New features and functionality gained from fie

18、ld study and usability tests should be reviewed and prioritized at every new monthly build review meeting 19All contents Copyright 2007-2008 Experience Dynamics Agile competes with UCD activities (time and attention) Close partnerships are required UCD team needs to debrief and bug-squash features U

19、sability findings should be cascaded into Agile review cycles 20Issues with Agile All contents Copyright 2007-2008 Experience Dynamics Field Studies= Quarterly usability priority (feed to Agile dev process) Usability Testing= Monthly usability priority (depending on what needs tested, might be small

20、, incremental) Usability Reviews= Can feed into the more narrow inside a month cycles. 21Agile and UCD All contents Copyright 2007-2008 Experience Dynamics224. Case Studies: User Centered Design success stories All contents Copyright 2007-2008 Experience DynamicsMany Success Stories23All contents Co

21、pyright 2007-2008 Experience DynamicsDesign an “Information Appliance”24ExoBoxAll contents Copyright 2007-2008 Experience DynamicsBusiness Objectives It is not a computer Target is a home environment Reduce fear, increase motivation25All contents Copyright 2007-2008 Experience DynamicsUser Objective

22、s Support interruptions Dont make me feel stupid Reduce fear of technology Quick, Effective, Productive26 Parent Teen/Child Grandparent Friend Shopper.All contents Copyright 2007-2008 Experience DynamicsUser Attributes E-mail is a prime motivator Surfing the web, too Familiar with appliances Are fea

23、rful of complex technology They dont want to feel stupid But dont want to be left behind27All contents Copyright 2007-2008 Experience DynamicsTasks Get a message Prepare a meal Get help with homework28All contents Copyright 2007-2008 Experience Dynamics29All contents Copyright 2007-2008 Experience D

24、ynamics30All contents Copyright 2007-2008 Experience Dynamics31User Centered Design works better when business models align with end-products.All contents Copyright 2007-2008 Experience Dynamics UCD takes on many interpretations- folklores Usability efforts are stifled by many factors Managers who d

25、ont “get it” IAs or UX folks who think they “get it” but dont (or dont get it enough to convince their boss)32Distinction All contents Copyright 2007-2008 Experience Dynamics335. Is UCD right for you?: Planning a UCD process for your product All contents Copyright 2007-2008 Experience Dynamics Usabi

26、lity testing is a good start Expert reviews are politically limited Field studies are easily misinterpreted Once established, Persona Research is vital Ethnography should be embraced Developing personas is valuable 34Preparing your organizationAll contents Copyright 2007-2008 Experience Dynamics Usa

27、bility Education Research based design Credibility (business team buy-in) Integration (development process) Best practice capture Leadership (and budget) Expertise35Building momentum*All contents Copyright 2007-2008 Experience Dynamics36UCD must evolve to meet market conditionsAll contents Copyright

28、 2007-2008 Experience Dynamics37Agile-friendly!All contents Copyright 2007-2008 Experience Dynamics386. Q & A All contents Copyright 2007-2008 Experience Dynamics39thank you!1.Managing with User Centered Design checklist 2.Incorporating UCD into your product lifecycle: How UCD fits with Agile 3.

29、Components of UCD Techniques: When to use and NOT to use User Centered Design 4.Guidance and Advice: how you can learn from best practice 5.Insider tips for promoting UCD at the team and management level 6.Q & A Be sure to catch UCD 102 on March 21st 2007 ($125 charge)All contents Copyright 2007-2008 Experience DynamicsAbout Experience Dynamics: Experience Dynamics is a professional usability design research firm. Through its User Centered Design services, Experience Dynamics assists organizations with rem