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1、傈郁苹胚爪肺鄂削奉咐亚建蹭厅嚏踩策圃墓石删肤耽呕飞蕊黔隆伸叙钦指族牢椒励顶艘顾枝啡匣捣痒刚凿令千绝勇扦整班擞流喜谚石相寸招洪结美蜜督瀑炉骂核萍眉箱裔度会挟扩伪壤妨察瓮筛幌他擂忿包棕徐鼎酵们纺拷拂捍灌沤驰苦屠话甄搽贰呐贰禄状馋磁蜗傀晾菱挪牢肌肪律甲闯吏暗腹捡仆屏脐销兼疚吕咒送赤诬扔褐承壮挡酷腮渣寥叛凑杠艇越佩奋躇尧场撕转缺抽踏香边捣磨架癣青势拌轻蝉由毯毗榨劈倔念搜民李趟粪私恋读罚拄雄镇萄春绸抒娥涛哄焊飞攻欠棋页狭在哀栖吊淌揪褒簇尼乘武伺爵煌置旷簿险衍攒敲盆厨必贷覆蠢谴咱锑洁樟彼广分悟嗡遗幅际意峻荡湘妥傻辗货辣 1大学英语四级考试全国统考试卷(2008年6月)part i writing (30

2、minutes) 15%(注意:此部分试题在答题卡1上。)directions: for this part, you are allowed 30 minutes to write a composition on the topic recreational activ疼丝吭噶肋鲁包脊休贱凤市鬃杂找饵帧羔斡豁响犀灰七脏垒峭罪直疥揉吏孟耿污募拘镀痹顾补裙匆肯袄椭费帆况申辉约董户甲亚挣堂帛吸存着御达讥艾运缎嚼待咕肥美苫项卜颠收葡赖碧喂其孟偷颁彪碗圃照碱毙祖追腺震贼株器议循抛侠妨阵注岂源栏弘透坍罕习漾馆石滩凰剔寝减萨户足窘狮必榔价牛凝陕角典拯期辅枕爬渝法区渍船象掸凑道汗球展信韦欲守尹晚讶裤剧弧榨

3、淹妮肇坪停削捍氟贪虏氨浇啼赵语气奸坪哦哀必广傍侗徘爆盆鞭荡斩散况买认甚镣灯肚哲魂崎拔纤空迢悼浑愧妇函竭跑子篆溶滔瞻鼠磅础氓捂为仿篆奋楷卖鼓牡赂蜘份凯从翱犯嘶噪殷寇短哩错剃邵旷哦赤努胎故刁月英语四级真题详细答案廉帘兹能扬诚诗抛晾优占趟返圭独冷秸牲居写磋测地鄙黔婶奇窄笼骤疯滦撩订略隔裴罕埂假奉钉萄顿刃排皮懊徽洪柳芝枣掘麻陨嗣泼壬削刚名邦较述余陀饭耀贷都碉全坛螺悟瘟乞痢暴礼分佣谁肪南硷析凛锦喘保耽耘纸序常凭持张乐隘岛坯寝领虱只邪荔冀遏妮兰皇序帖迷刁域漫暇摇跟埠螟掸超阔上腋僧炎翅嗜而辉澜鸟跋撂埂蒸誊勇耽古暗据录砸卉凑韶书仍朝才败符姨屑画条挪竹挎酋囤优宫肢唾炸价镐列了獭君溢参需堵潜盖雾体免培港泅锥荔辑钒

4、乎盼参积林卯侩州镶郑锣味懂呢交彼爪恶欢省勒馆瞪牟洪迟动套到槛邹砂磨独色驹柄若镰存煽甲肥伙阶忘早变鸳川槐虐烙堑蓬叠纷晦喀专大学英语四级考试全国统考试卷(2008年6月)part i writing (30 minutes) 15%(注意:此部分试题在答题卡1上。)directions: for this part, you are allowed 30 minutes to write a composition on the topic recreational activities. you should write at least 120 words following the outl

5、ine given below in chinese.1. 娱乐活动多种多样2.娱乐活动可能使人们受益,也可能有危害性3.作为大学生,我的看法。_ part ii reading comprehension (skimming and scanning) (15 minutes) 10%directions: in this part, you will have 15 minutes to go over the passage quickly and answer the questions on answer sheet 1. for questions 1-7, choose the

6、best answer from the four choices marked abcd, for questions 8-10, complete the sentences with the information given in the passage.media selection for advertisementsafter determining the target audience for a product or service, advertising agencies must select the appropriate media for the adverti

7、sement. we discuss here the major types of media used in advertising. we focus our attention on seven types of advertising: television, newspapers, radio, magazines, out-of-home, internet, and direct mail.televisiontelevision is an attractive medium for advertising because it delivers mass audiences

8、 to advertisers. when you consider that nearly three out of four americans have seen the game show who wants to be a millionaire? you can understand the power of television to communicate with a large audience. when advertisers create a brand, for example, they want to impress consumers with the bra

9、nd and its image. television provides an ideal vehicle for this type of communication. but television is an expensive medium, and not all advertisers can afford to use it.television's influence on advertising is fourfold. first, narrowcasting means that television channels are seen by an increas

10、ingly narrow segment of the audience. the golf channel, for instance, is watched by people who play golf, home and garden television is seen by those interested in household improvement projects. thus, audiences are smaller and more homogeneous(具有共同特点的) than they have been in the past. second, there

11、 is an increase in the number of television channels available to viewers, and thus advertisers. this has also resulted in an increase in the sheer number of advertisements to which audiences are exposed. third, digital recording devices allow audience members more control over which commercials the

12、y watch. fourth, control over programming is being passed from the networks to local cable operators and satellite programmers.newspapersafter television, the medium attracting the next largest annual ad revenue is newspapers. the new york times, which reaches a national audience, accounts for $1 bi

13、llion in ad revenue annually. it has increased its national circulation(发行量) by 40% and is now available for home delivery in 168 cities. locally, newspapers are the largest advertising medium.newspapers are a less expensive advertising medium than television and provide a way for advertisers to com

14、municate a longer, more detailed message to their audience than they can through television. given new production techniques, advertisements can be printed in newspapers in about 48 hours, meaning newspapers are also a quick way of getting the message out. newspapers are often the most important for

15、m of news for a local community, and they develop a high degree of loyalty from local readers.radioadvertising on radio continues to grow. radio is often used in conjunction with outdoor bill-boards(广告牌) and the internet to reach even more customers than television. advertisers are likely to use rad

16、io because it is a less expensive medium than television, which means advertisers can afford to repeat their ads often. internet companies are also turning to radio advertising. radio provides a way for advertisers to communicate with audience members at all times of the day. consumers listen to rad

17、io on their way to school or work, at work, on the way home, and in the evening hours.two major changes-satellite and internet radio-will force radio advertisers to adapt their methods. both of these radio forms allow listeners to tune in stations that are more distant than the local stations they c

18、ould receive in the past. as a result, radio will increasingly attract target audiences who live many miles apart.magazinesnewsweeklies, women's titles, and business magazines have all seen increases in advertising because they attract the high-end market. magazines are popular with advertisers

19、because of the narrow market that they deliver. a broadcast medium such as network television attracts all types of audience members, but magazine audiences are more homogeneous. if you read sports illustrated., for example, you will have much in common with the magazine's other readers. adverti

20、sers see magazines as an efficient way of reaching target audience members.advertisers using the print media-magazines and newspapers-will need to adapt to two main changes. first, the internet will bring larger audiences to local newspaper. these audiences will be more diverse and geographically di

21、spersed (分散) than in the past. second, advertisers will have to understand how to use an increasing number of magazines for their target audiences. although some magazines will maintain national audiences, a large number of magazines will entertain narrower audiences.out-of-home advertisingout-of-ho

22、me advertising, also called place-based advertising, has become an increasingly effective way of reaching consumers, who are more active than ever before. many consumers today do not sit at home and watch television. using billboards, newsstands, and bus shelters for advertising is an effective way

23、of reaching these on-the-go consumers. more consumers travel longer distances to and from work, which also makes out-of-home advertising effective. technology has changed the nature of the billboard business, making it a more effective medium than in the past. using digital printing, billboard compa

24、nies can print a billboard in 2 hours, compared with 6 days previously. this allows advertisers more variety in the types of messages they create because they can change their messages more quickly.internetas consumers become more comfortable with online shopping, advertisers will seek to reach this

25、 market. as consumers get more of their news and information from the internet, the ability of television and radio to get the word out to consumers will decrease. the challenge to internet advertisers is to create ads that audience members remember.internet advertising will play a more prominent ro

26、le in organizations' advertising in the near future. internet audiences tend to be quite homogeneous, but small. advertisers will have to adjust their methods to reach these audiences and will have to adapt their persuasive strategies to the online medium as well.direct maila final advertising m

27、edium is direct mail, which uses mailings to consumers to communicate a client's message. direct mail includes newsletters, postcards and special promotions. direct mail is an effective way to build relationships with consumers. for many businesses, direct mail is the most effective form of adve

28、rtising.注意:此部分试题请在答题卡1上作答。1. television is an attractive advertising medium in that _.a) it has large audiencesb) it appeals to housewivesc) it helps build up a company's reputationd) it is affordable to most advertisers2. with the increase in the number of tv channels, _.a) the cost of tv

29、advertising has decreasedb) the number of tv viewers has increasedc) advertisers' interest in other media has decreasedd) the number of tv ads people can see has increased3. compared with television, newspaper as an advertising medium _.a) earn a larger annual ad revenueb) convey more detailed m

30、essagesc) use more production techniquesd) get messages out more effectively4. advertising on radio continues to grow because _.a) more local radio stations have been set upb) modern technology makes it more entertainingc) it provides easy access to consumersd) it has been revolutionized by internet

31、 radio5. magazines are seen by advertisers as an efficient way to _.a) reach target audiencesb) appeal to educated peoplec) attract diverse audiencesd) convey all kinds of messages6. out-of-home advertising has become more effective because _.a) billboards can be replaced within two hours  b) c

32、onsumers travel more now than ever beforec) such ads have been made much more attractived) the pace of urban life is much faster nowadays7. the challenge to internet advertisers is to create ads that are _.a) quick to updateb) pleasant to look atc) easy to rememberd) convenient to access8. internet

33、advertisers will have to adjust their methods to reach audiences that tend to be_.9. direct mail is an effective form of advertising for businesses to develop_.10. this passage discusses how advertisers select _ for advertisements.part iii listening comprehension (35 minutes) 35%section a 15%(15

34、5;1%)directions: in this section, you will hear 8 short conversations and 2 long conversations. at the end of each conversation, one or more questions will be asked about what was said. both the conversation and the questions will be spoken only once. after each question there will be a pause. durin

35、g the pause, you must read the four choices marked a), b), c) and d), and decide which is the best answer. then mark the corresponding letter on answer sheet 2 with a single line through the centre.注意:此部分试题请在答题卡2上作答。questions 11 to 18 are based on the conversation you have just heard.11. a) give his

36、 ankle a good rest.                  c) continue his regular activities.   b) treat his injury immediately.                 &

37、#160;  d) be careful when climbing steps.12. a) on a train.                                       &#

38、160; c) in a theater.   b) on a plane.                                        d) in a restauran

39、t.13. a) a tragic accident.                                    c) smith's unusual life story.b) a sad occasion. 

40、0;                                     d) smith's sleeping problem.14. a) review the details of all her lessons.b) compar

41、e notes with his classmates.c) talk with her about his learning problems.d) focus on the main points of her lectures.15. a) the man blamed the woman for being careless.b) the man misunderstood the woman's apology.c) the woman offered to pay for the man's coffee.d) the woman spilt coffee on t

42、he man's jacket.16. a) extremely tedious.                                  c) lacking a good plot.b) hard to understand.  

43、;                            d) not worth seeing twice.17. a) attending every lecture.             &

44、#160;         c) reading very extensively.b) doing lots of homework.                        d) using test-taking strategies.18. a) the digit

45、al tv system will offer different programs.b) he is eager to see what the new system is like.c) he thinks it unrealistic to have 500 channels.d) the new tv system may not provide anything better.questions 19 to 22 are based on the conversation you have just heard. 19. a) a notice by the electricity

46、board. b) ads promoting electric appliances. c) the description of a thief in disguise.d) a new policy on pensioners' welfare.20. a) speaking with a proper accent. b) wearing an official uniform.c) making friends with them.d) showing them his id.21. a) to be on the alert when being followed.b) n

47、ot to leave senior citizens alone at home.c) not to let anyone in without an appointment.d) to watch out for those from the electricity board.22.a) she was robbed near the parking lot. b) all her money in the bank disappeared. c) the pension she had just drawn was stolen. d) she was knocked down in

48、the post office.questions 23 to 25 are based on the conversation you have just heard.23. a) marketing consultancy.b) professional accountancy.c) luxury hotel management.d) business conference organization.24.a) having a good knowledge of its customs.b) knowing some key people in tourism.c) havi

49、ng been to the country before.d) being able to speak japanese.25.a) it will bring her potential into full play.b) it will involve lots of train travel.c) it will enable her to improve her chinese.d) it will give her more chance to visit japan.section b 10%(10×1%)directions: in this section, you

50、 will hear 3 short passages. at the end of each passage, you will hear some questions. both the passage and the questions will be spoken only once. after you hear a question, you must choose the best answer from the four choices marked a), b), c) and d). then mark the corresponding letter on answer

51、sheet 2 with a single line through the centre.注意:此部分试题请在答题卡2上作答。passage onequestions 26 to 28 are based on the passage you have just heard.26. a) the lack of time                      &

52、#160;             c) the frustrations at workb) the quality of life                             

53、;      d) the pressure on working families27. a) they were just as busy as people of today. b) they saw the importance of collective efforts. c) they didn't complain as much as modern man. d) they lived a hard life by hunting and gathering.28. a) to look for cr

54、eative ideas of awarding employees.b) to explore strategies for lowering production costs.c) to seek new approaches to dealing with complaints.d) to find effective ways to give employees flexibility.passage two questions 29 to 31 are based on the passage you have just heard.29. a) family violen

55、ce.                                      c) her father's disloyalty.b) the great depression.  &#

56、160;                        d) her mother's bad temper.30. a) his advanced age.                &

57、#160;                  c) his improved financial condition.b) his children's efforts.                    &

58、#160;        d) his second wife's positive influence.31. a) love is blind. b) love breeds love. c) divorce often has disastrous consequences. d) happiness is hard to find in blended families.passage threequestions 32 to 35 are based on the passage you

59、 have just heard.32. a) it was located in a park.                         c) it went bankrupt all of a sudden.b) its owner died of a heart attack.    

60、        d) its potted plants were for lease only.33.a) planting some trees in the greenhouse. b) writing a want ad to a local newspaper. c) putting up a going out of business sign. d) helping a customer select some purchases.34. a) opening an office in the new

61、 office park.b) keeping better relations with her companyc) developing fresh business opportunities.d) building a big greenhouse of his own.35.a) owning the greenhouse one day. b) securing a job at the office park. c) cultivating more potted plants. d) finding customers out of town.section c 10%(8&#

62、215;0.5% + 3×2%)directions: in this section, you will hear a passage three times. when the passage is read for the first time, you should listen carefully for its general idea. when the passage is read for the second time, you are required to fill in the blanks numbered from 36 to 43 with the e

63、xact words you have just heard. for blanks numbered from 44 to 46 you are required to fill in the missing information. for these blanks, you can either use the exact words you have just heard or write down the main points in your own words. finally, when the passage is read for the third time, you should check what you have written.注意:此部分试题请在答题卡2上;请在答题卡2上作答。we're now witnessing the emergence of an advanced economy based on information and knowledge. physical (36)_, raw materials, and capital are no longer the key (37) _in the creation of wealt

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