Respons to Environmental Problems Homepage College of 应对的环境问题大学的主页

1、regulatory, ethical, and “green” issues in marketing communications3benefits1. consumer choice is improved2. product quality tends to improve3. reduced pricescosts1. enforcement costs2. unintended side effectsfederal trade commission (ftc)the u.s. government agency that has primary responsibility fo

2、r regulating matters such as deceptive and unfair business practices and advertisingftc will find a business practice deceptive “if there is a representation,omission or practice that is likely tomislead the consumer actingreasonably in the circumstances, tothe consumers detriment.” misleading reaso

3、nable consumer material misleading reasonable consumer material regulation of deceptive advertising regulation of unfair practices information regulation regulation of product labeling (fda) regulation of prescription drug ads (fda)corrective advertisinga firm that misleads consumers shouldhave to u

4、se future advertisements torectify any deceptive impressions it hascreated in consumers mindscorrective advertisingwhich firm in 1975 was ordered to spend $10 mill to correct a misleading campaign?current eventswhich firm in 2005 was ordered by u.s. district court to halt and remove a misleading cla

5、im? what was the claim?ethics in our context involves matters of right and wrong, or moral conductpertaining to any aspect of marketingcommunicationstwo core values treat customers with respect, concern, and honesty treat the environment as though it were your own propertysee text for ethical issues

6、 in: targeting advertising public relations packaging communications sales promotions online marketing communications advertising is untruthful and deceptive advertising is manipulative advertising is offensive and in bad taste advertising creates and perpetuates stereotypes people buy things they d

7、o not really need advertising plays upon peoples fears and insecuritiesan appeal toinsecurityact in a way that you would wantothers to act toward youthe golden rulethe professional ethicsthe tv testtake only actions that would beviewed as proper by an objectivepanel of your professionalcolleagues“wo

8、uld l feel comfortableexplaining this action on television to the general public?”cause-oriented programspackaging responsegreen advertisingpoint-of-purchaseseal-of-approval programs relationship between product and environment promote a green lifestyle corporate responsibilitygreen advertising prom

9、oting an image of environmentalresponsibilitycorporateresponsibilitymercedes-benzleo burnett company, inc.cause-oriented programspackaging responsegreen advertisingpoint-of-purchaseseal-of-approval programs recyclable bottles polystyrene to paperboard plastic to cardboard smaller packagescause-orien

10、ted programspackaging responsegreen advertisingpoint-of-purchaseseal-of-approval programs designed to assist consumers in identifying environmentally friendly products and brands green seal of approval “chasing arrows logo”cause-oriented programspackaging responsegreen advertisingpoint-of-purchaseseal-of-approval programscause-oriented programscause-oriented programspackaging responsegreen advertisingpoint-of-purchaseseal-of-approval programsuse the point-of-p