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1、 preface company introduction overview of the annual report the business environment the auditors analysis of the companies financial statements codasince the operating environments for economic entities are dynamic, accounting must also stay current with changing environments. only then can it poss

2、ibly retain its relevance and reliability for economic decision-making. international accounting is in direct response to the globalization phenomenon. in order to better understand international accounting, our group chose two companies-siemens & haier. we compare and analysis the annual financ

3、ial reports. company introduction:siemens company is created by nashville von siemens in 1847 and it headquarters in munich, germany. siemens company has been 160 years. it is currently one of the worlds largest electric companies, and in europe, ranking second. in 190 countries it set up enterprise

4、s, and its employees are about 44 million. siemens has more than 900,000 shareholders, and is the worlds largest one of the listed companies. from march 2001, siemens shares on the new york stock exchange (nyse) listed for trading. siemens global business operation respectively by 13 business groups

5、 is responsible, including siemens financial service co., ltd and siemens real estate assets management group. company introduction:its main business scope:information & communications, automation & control, power, transportation, medical system & lighting and so on. we can go to to lear

6、n more about siemens company.haierhaier company: company:as we all know, haier company headquarters in qingdao of our country. haier is the leading brand of white goods globally and the most valuable brand in china. with its 29 manufacturing plants, 8 comprehensive r&d centers, 19 overseas tradi

7、ng companies across the world and more than 60,000 global employees, haier has involved into a giant multinational corporation.haierhaier company: company:as of this year, haier as established 61 trading companies (19 outside of china), 8 design centers (5 outside of china), 29 manufacturing facilit

8、ies (24 outside of china) and 16 industrial parks (4 outside of china). in addition, the company maintains 58,800 sales outlets in over 160 countries. haier is achieving its goal of building a global brand using the three-in-one localization strategy. haier employs more than 50,000 people around the

9、 world, and has created 10,000 jobs outside of the prc. we can go to to learn more about haier company. typically, we can find six different sections in the annual reports: 1) financial highlights; 2) company and products; 3) management discussion and analysis; 4) financial statements and footnotes;

10、 5) statement of management responsibility and the report of the independent accountants; 6) basic company facts. financial highlightsfinancial highlightscompany and productscompany and productsmanagement discussion and analysismanagement discussion and analysisthe two companies have some same kinds

11、 of products but they have more different kinds, and their coverage of the products is also obviously different. the different industry environment and the different governments policy make different management discussions. and so on. the business environment the business environment in which the co

12、mpany is operating is important. and the business environment entails economic, legal and socio-political factors. understanding how these factors influence the companys operations and business strategy will enable us to have a richer basis for interpreting its financial picture. you or me?have you

13、didnt i.haier has its own advantages as well as siemens. but here we will talk the threat they faced.with chinas household electrical appliance enterprise continuously rise, technical improvement, haier must constantly improve science and technology innovation level, and improve their advantage. als

14、o should towards multi-industry development direction, in order to improve their own competitiveness. facing haiers informatization, domestic peers about is watching haier external informatization lively, while tightening their internal informatization, this is haier faced the threat. along with the

15、 development of haier, haier began by domestic began to international consequences of march, so many is make overseas enterprises such as sony, panasonic, samsung, lg, siemens, and so on became haier rivals. make it develop international market by some obstacles. siemens, as a transnational enterpri

16、se, has its own advantages but also face the similar threats.in our capital markets, public accounting firms perform an important audit (attest) function to provide confidence in the integrity of those statements. we read the companies audit report to learn more about what is happening in the public

17、 accounting profession. through the audit work, can restrict economic activities in various negative factors can improve the economic management level and economic benefit, and to promote the social and economic order of healthy. analysis of analysis of the companies financial statements the compani

18、es financial statements assets and liabilities comparison analysis debt-repaying ability analysis operating capacity analysis profitability analysis return on investment growth cash flow cash solvency cash earning from salescash earning from investment assets and liabilities assets and liabilities c

19、omparison analysiscomparison analysishaierhaier( (¥:yuan):yuan)siemens (in millions siemens (in millions of )of )200920092008200820072007200920092008200820072007total assetstotal assets17,497,152,517,497,152,530.38 30.38 12,230,597,712,230,597,777.64 77.64 11,188,965,111,188,965,146.13 46.13 94,9294

20、,926 6 94,4694,463 3 91,5591,555 5 percentage(%)percentage(%)100%100%100%100%100%100%100%100%100%100%100%100%total total liabilitiliabilitieses8,698,036,548,698,036,544.26 4.26 4,444,539,264,444,539,269.25 9.25 4,043,222,734,043,222,732.27 2.27 37,0037,005 5 42,4542,451 1 43,8943,894 4 percentage(%)

21、percentage(%)49.71%49.71%36.34%36.34%36.14%36.14%38.9838.98% %44.9444.94% %47.9447.94% % total equitytotal equity8,752,239,048,752,239,042.94 2.94 7,701,057,747,701,057,740.24 0.24 7,056,129,117,056,129,118.08 8.08 27,2827,287 7 27,3827,380 0 29,6229,627 7 percentage(%)percentage(%)50.02%50.02%62.97

22、%62.97%63.06%63.06%28.7528.75% %28.9828.98% %32.3632.36% %we can see that haiers debt structure is rising year by year, as siemens is dropping. but they all keep in a certain range. and the range is reasonable. the companies use the financial leverage effectively and also avoid the risks because of

23、lots of liabilities.assets and liabilities comparison analysis comparison of structure percentage debt-repaying ability debt-repaying ability analysisanalysis haierhaier( (¥:yuan):yuan)200720072008200820092009current assetscurrent assets7,790,863,868.227,790,863,868.227,863,333,591.847,863,333,591.8

24、412,895,061,310.8412,895,061,310.84current current liabilitiesliabilities4,043,222,732.27 4,043,222,732.27 4,444,539,269.25 4,444,539,269.25 8,698,036,544.26 8,698,036,544.26 current ratiocurrent ratio1.93 1.93 1.77 1.77 1.48 1.48 siemens (in millions of )siemens (in millions of )2007200720082008200

25、92009current assetscurrent assets47,932 47,932 43,242 43,242 44,129 44,129 current current liabilitiesliabilities43,894 43,894 42,451 42,451 37,005 37,005 current ratiocurrent ratio1.09 1.09 1.02 1.02 1.19 1.19 the calculation shows that in haier company every 1 yuan current liabilities have 1.93 yu

26、an liquidity support in 2007. but the next two years the index drops. this shows haiers debt security level has decreased. the index of siemens is going up, its debt security level is improved. operating capacity analysis haiersiemens2008200920082009total assets turnover2.52 2.05 0.83 0.81 inventory

27、 turnover34.04 23.88 4.10 3.91 total asset turnover reflects enterprise asset to create sales revenue ability. the two companies total assets turnover decreases in a small range. and haiers sales revenue ability is better than siemens from the data. however, two of them have good asset management ef

28、ficiency.from the data, haiers index of inventory turnover is a little high. compared with 2008, the index in 2009 has decreased. anyway, the inventory liquidation ability of haier is strong; the level to take fund is low. and siemens is not as good as haier, but its ability is more stable. profitab

29、ility analysis haierhaier( (¥:yuan):yuan)siemens (in siemens (in millions of )millions of )200720072008200820092009 20072007 20082008 20092009cost of cost of goods sold goods sold ratioratio0.74 0.74 0.77 0.77 0.81 0.81 0.67 0.67 0.73 0.73 0.77 0.77 operating operating income income ratioratio0.05 0

30、.05 0.04 0.04 0.03 0.03 0.27 0.27 0.27 0.27 0.29 0.29 net profit net profit ratioratio0.04 0.04 0.03 0.03 0.03 0.03 0.03 0.03 0.08 0.08 0.06 0.06 the two companies cost of goods sold ratio is low. this shows two of them have a high level on cost control. and the operating income ratio of them keeps

31、a stable level. sales net interest rate per unit reflects the enterprise sales income gained in the amount of the net. siemens net profit ratio has a modest increase, while haier stay the same on the whole. all above indicate both of them keep a stable profitability through the daily business activi

32、ties.return on investment haiersiemens2008200920082009return on total assets (roa)9.71%9.71%5.92%5.92%22.62%22.62%22.05%22.05%return on equity (roe)13.26%13.26%9.17%9.17%20.65%20.65%14.77%14.77%roa is an important kind of financial indicators. the index embodies the relationship between the assets u

33、sing efficiency and the fund application effect. roa of haier decreases by 3.79% in 2009 compared with 2008.this indicates that haiers ability of return on investment decreases. so the company should pay attentions. and siemens roa just decreases by 0.57%. it doesnt matter and just keep this level.r

34、oe, an index that based on the owners equity, assesses the companys enterprise profitability and investment reward ability. though roe of the two companies decreased in 2009, they are still in the front row. growthgrowth haiersiemens20082008200920092008200820092009net assets growth ratio0.09 0.14 (0

35、.076)(0.003)sales growth ratio0.03 0.08 0.067 (0.009)total assets growth ratio0.09 0.43 0.032 0.005 the net assets growth ratio reflects the capital accumulation of a company. it is a symbol to show a companys strong, and it is the source of a companys expanded reproduction. haiers net assets growth

36、 ratio is a little low. haier has the ability to improve its capital preservation sex. the index of siemens is negative. it shows owners equity is damaged.sales growth ratio of the two companies is almost equal to zero and even less than zero. they should pay more attention to product sales.assets a

37、re the resource of earning revenues and the security of debt repayment. the total assets growth ratio of haier and siemens is almost equal to zero. this indicates both of them have adopted conservative development strategies. cash flow cash solvency cash earning from sales cash earning from investme

38、nt cash solvencycash solvencyhaier(¥:yuan)siemens (in millions of )200720082009200720082009cash flow to current debt ratio31.63 29.65 53.19 22.38 21.86 18.13 this table shows haier and siemens have a flush liquidity.cash earning from salescash earning from saleshaier(¥:yuan)siemens (in millions of )

39、200720082009200720082009cash flow to net sales ratio4.34 4.33 14.03 13.56 12.00 8.75 cash flow to net profit ratio169.55 134.63 336.55 243.24 157.68 268.68 cash flow to operating profit ratio73.49 115.87 525.64 47.43 44.10 32.14 the cash flow to net sales ratio of haier is increasing year by year. i

40、ts ability of cash earning from sales is improving. but siemens is decreasing. siemens should pay attention.according to the cash flow to net profit ratio, haier and siemens, on the basis of net profit achieved, their ability to achieve the net cash flow from operating activities is high.the cash flow to operating profit ratio reflects the ability of a company to achieve the net cash flow from operating activities on the basis of net profit achie

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