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1、General Requests英语中的request所指范围很广,可以说只要是向别人提出的请求都属于这一类:既包括有偿的服务,也包括无偿的服务;可以是对方的举手之劳,也可以是需要对方几年的辛苦。实际工作中,各种各样的商务广告,推销信,册页,无不含有目的各异的requests.An Overview1. Routine Requests2. Solicited Requests3. Unsolicited Requests4. Persuasive Requests5. Private Requests1. Routine RequestsThe purpose : a. for genera
2、l information; b. for detailed materials; c. for a third party s address, contact waySample One: Dear Sir or Madam, Congratulations on your publishing of International Business E-Mail Directory of International Importer & Exporters. We read of the publication in a recent China Daily feature stor
3、y, and we write to seek more information on the book. We wonder if you can send us some more details about this directory.Sincerely yours,Sample Two Dear Sir or Madam, We heard of the coming food exhibition you are sponsoringat Beijings China International Exhibition Center. This company may conside
4、r taking part in the fair as an exhibitor on iced tea mixes and flavored powdered drinks. It would be appreciated if you could send us some detailed information on the fair. Sincerely yours,2. Solicited Requests Sample OneDear Mr. Zhang, In order to ensure that you receive the best technical support
5、 possible in the future, we would need some information about your Networks. Could you please complete the attached questionnaire and send back to me? Looking forward to your kindly reply a.s.a.p!Sincerely yours,(Ms) Wang LanEncl: questionnaire on system parametersSample TwoDear Sirs, Would you plea
6、se mail us a brochure concerning the plastic kitchenware, which was advertised in the current issue of the Home Deco Rome. According to our marketing research, there is a ready market for kitchenware in our area. Therefore, we would like to know more about it. We would appreciate it very much if you
7、 could send us the necessary information.Yours faithfully,这类函件的特点:1. 无须自我介绍2. 指明对方哪个广告3. 指明什么产品4. 指出你的具体要求 3. Unsolicited RequestsSample OneDear Ms. XY, We are interested in your enamels and paints. We would like to have them as part of our retail supplies in the Beijing area. Would you please forwa
8、rd some samples so that we could have a comparison test to make sure whether your products are suitable for the local climate.Yours sincerely,Sample TwoDear Sirs, Visit of Chinese Officials Thank you very much for your kind invitation for our IT officials to visit institutes and companies associated
9、 with your Department. The program you have planned is excellent by including all the people our group would like to meet. We are looking forward very much to meeting you. We hope to further the good relationship between our two countries by sharing ideas about IT. Is it possible that you might orga
10、nize for airport transfers and accommodation of the visitors, including four men and one woman?Yours sincerely,特点:说明“我是什么样的公司,希望你为我做一件什么样的事”。1 明确提出想问的问题或想让对方做的事2 简单介绍一下你自己或你公司3 一事一问,以便让对方可以尽快答复4 说明什么时间需要得到答复4. Persuasive RequestsSample Dear Sir or Madam, We are writing to inquire if it would be poss
11、ible to custom-make an executive desk for Mr. Li Si, President of our company. We are prepared to pay extra for the desk if you are willing to design a unique desk and adjust the sizes of accompanying pieces in accordance with the enclosed photos and hand-written specifications. If it proves success
12、ful, we would probably order more modified versions of your available office furniture as demonstrated in your Wangfujing showroom. As our new office building has been ready for use, a prompt reply would be appreciated. Our contact persons and numbers are as above.Sincerely yours, 以下面各句作为线索,各用英语写作一封
13、简短商务信函,注意信函的结构和语言。1.从中国国际贸易促进会获悉,你们有意采购电器用品。2.感谢贵方7月5日来函。非常感谢琼斯公司向贵方推荐我们3.我们专门经营中国工艺美术品出口,愿与你们进行贸易。Sample One(Solicited Request/Persuasive Request):Dear Sirs/Madam:We learn from CCPIT that you are willing to purchase electronic appliances.We are one of the leading exporters of electrical appliances
14、in our area. Its a pleasure to enclose our financial standing and catalogue for your reference. Looking forward to your early reply.Yours Faithfully,LeahEncl: our financial standing and catalogueSample Two(Unsolicited Request)Dear sirs,Thank you for your letter dated July 5, and we are grateful to J
15、ohns for recommending us.We manufacture golf shafts and fishing rods and blanks. Also we deal with their export for the European markets. If the quality of your products comes up to our expectations, we may be able to place large orders with you.It will be appreciated it if you could send us some of your product information.Yours Truly,LeahSample Three(Unsolicited Request)Dear Sirs,Having obtained your name and address from Messres Smith & John Co., we are writing in the hope of doing business with you.We have been exporters o
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