【精品】商务英语口试常见话题

1、in this part each candidate" s task is to choose one topic from a set of three, and to talk about it for orw minute candidates have one minutc in which to prepare and should use this time to make brief notes. the other can didate lis tens to the talk and is invi ted to ask one or two questi ons

2、 at the end. can didates may make notes while lis tening to their partner. each can didate is give n a differe nt set of three tasks from which to choose.general procedurea choice of three different topicsone minute preparation while making notesa/b starts with the other listeningone minutequestion

3、asked1. customer relation: the importance of offering incentives to customersoffering incentives to customers can help you to strengthen your customer base and enhance customer loyalty. if you offer incenlives such as vouchers, comp 1 emontary tickets, miles, gifts in the promotion or sales, you wil

4、l attractive more customers and get them buy your products or services. at the same time the image of your company will be improved and your brands are more likely to be known by customers.2. product promotion: how to onsure that products arc promoted effectively at international trade fairsyou shou

5、ld send a professional team of experts to arrange the promotion at the trade fair they must be familiar with the products you want to promote at the fair. moanwhi 1 e they must be good at deal ing with dients especial ly foreign dients.you should use advanced technology to display your products at t

6、he fair. necessary equipments such as dvd, overhead projector, high-definition screen can help you demonstrate the quality, function and specification of your productsyou should design your show room and stand carefully to attract more customers your stand should be put up at an obvious place so tha

7、t every customer can get an easy access to your products.3. how to reduce labor turnover ratestn order to reduce 1 abor tumover rates we must take the following effective measures:set up a clear staff appraisal process to make sure that the performance of every staff can be evaluated openly and hone

8、stly and their promotion is based on their contribution to the company thus no one will complaint about unfair promotion which once forced some of your staff to leave their jobs.if permi ts enhancc the staff boncf its including their base pay annual bonus and other benefits. an incentive system shou

9、ld also be necessary to encourage the staff to work wi th the company longer.improve the work environment of your company or factory. try to foster a spirit of mutual help among your staff and let them understand that the company or factory is far more than just a workplace it，s a family where all m

10、embers are supported and valued.4. career development: the importance of being willing to acquire new skills throughout your careerwith the unceasing development of science and technology the workplace is now undertaking profound changes. the way you do your work and the equipment you use in your wo

11、rk will definitely change or upgrade in the future, which means you have to learn new skills to deal with these changes remember: you are never too old to learru new ski 1 is wi 11 make you keep up with the latest technology and help develop yourself throughout your work life.5. international sales:

12、 how to research foreign markets effectivelyyou should notice the difference between foreign and domestic market and set your target according to specific situation of foreign market. for example: given the different state of living standard the purchasing power of your target market may be higher o

13、r lower than the domestic market. if you ignore the difference you are 1ikely to make mistakes in products' pricing in foreign marketyou should ensure that your research team is excellent at carrying out research in a foreign country- that means every member of the team should mater the native l

14、anguage and be familiar with the specific culture of the target market6. production management: how to implement an effective just-in-time system what is a jit production system?jit is an approach to achieving excellenee in a manufacturing company based on the continuing elimination of waste (waste

15、being considered as those things that do not add value to the product)a repetitive production system in which both the movement of goods during production, and deliveries from suppliers, are carefully timed so that at each step of the process, the next (usually small) batch arrives for processing ju

16、st as needed.the logic behind jtt: nothing wi11 be produced until it is needed.7. travel: the importance of being able to speak foreign lainguages in international business8. marketing: how to assess whether there is a market for a new productyou should carry out a research on the customer demands t

17、o see if there is a read need in the market for your new product the feedback or result wi 11 help you to decide whether to launch the new product on the market.you should pay special attention to your competitors. detect whether they are going to launch their new product onto the market if the answ

18、er if yes that probably moans there is a dema nd in the market for some now product. the n be quick and put on your rival procluct to coincide with them9. human resources: how to use staff appraisal schemesyou should see to it that the staff appraisal schemes be a chancc for management and employees

19、 to come together and exchange ideas, set joint targets and improve the way decisions are reachedthe scheme should have a clear appeal process and any negative feedback should be accompanied by evidenee such as dates, times and outcomes most importantly ratings should reflect measurable element of t

20、he job requirements10. advertising: the importance of television and cinema advertisementin fact television and cinema advertising both function as a kind of media which tells or even guides people to buy products or services with the development of the telecommunication tel evi sion has become the

21、most important carrier of advertisement and as a result of that tv advertising has the largest amount of audionee all over the world they have penetrated into people" s daily life and persuaded them to buy who never they tur n on the m on the other hand the popularity of the movie make every au

22、dience be under the influence of cinema advertising at the beginning and end of the movie.11. staff management: how to ensure effective lines of communication between the workforce and managementas the leader of the company you should open up a channel for the workforce and management to communicate

23、 directly. for example you can hold a monthly meeting within the company, which is attended by both the reps from workforce and management. they are al 1 owed to talk wi th each other openly and freely to exchangc views and opinions. they can also set common objectives.you should achieve this effect

24、iveness by making use of up-to-date technologies. for example you can set up a forum on the intranet of your company so that every nienibcr can air and exchange their views on the forum. in this way a effective line of communication wi11 be set up.you should set up an incentive system to make your s

25、taff talk with their line managers.12. finance: how to ensure accurate cashflow forecastsyou should establish a monitor system in the first place to detect any possible cashflow gap which wi 11 occur during your production and operation. this system can calculate the balanee between your income and

26、expenditure on a daily base and should there be any sign of cashflow problems the system will warn your staff to do something about it before hand.in order to achieve the accuracy you must set up a report system which demands every manager report the current financial status of his or her department

27、s. the information wi11 be col lected everyday for you to take consi deration.13. international sales: how to decide which sales incentives to offer a new foreign customer (本题做为思考题，请大家白行考虑一下。)14. recruitment: how to ensure that the best applicant for a job is selected (how to ensure that the best ca

28、ndi date for a post is selected)during the selection process wo should pay attent ion to the candi dates' quali ty and attribute quality refers to the candidate" s ability to conduct his or her future work. during the interview candidates will have to be asked to demonstrate their ability t

29、o solve problems and deal with emergencies.in addition the other important factor should also be considered that is the attribute of the candidate it has something to do with the candidate" s character and value. those whose value is in the conflict of the company， s ethics wi11 not be consider

30、ed as best candidate even if they demonstrate remarkable ability in their work.15. how to decide whether to float a company on the stock marketa: we should check the policy concerning listing a company onto the stock market. different stock exchanges have different policies and requirements. we shou

31、ld check these policies or requirements to see that if our company meets the demand so as to be listed on the stock market. for example according to the policy of many ses, the total capitai of a company should meet a certain level before it can be listed.besides, its after-tax profits should also r

32、each a certain leve1 so check these policies to see if our compa ny is qual i f i ed to be 1 isted onto the stock market seco nd, we should understand and are willing to take the responsibilities that a listing company has to bear such as disclosure directors duty all kinds of expenses tax and so on

33、.16. training: the importanee of training staff to use now techno logya: it is a very important step to train your staff in how to use the new technology. firs t of all most of your staff won，t be familiar with this t ech no logy since it is new and unless you train them they will spend much more ti

34、me in getting used to it. therefore your training is worthy in getting your staff to understand the new technology. secondly you st订 1 won' t enjoy the high efficiency brought up by the new technology if you car/ t achieve the perfect combination of your staff and the new technology which is onl

35、y possible through training. the last but not the least you can improve your staff" s ability to harness the new technology through your training program and make them more con fident in their work, which will definitely enhance the efficiency of your company.17. the importance of selecting app

36、ropriate members of staff to attend exhibitionsa: your aim of exhibiting your products at the trade fair is to show your customers the high quality of your products through fine demonstration and careful explanation, which wi 11 only be achieved by selecting right staff to attend the trade fair. the

37、 staff you select should at least have a good understanding of the products you display. they must know the quality function description production packing and other important fields of your products besides they must have strong abi 1 i ty of promoting and marketing these elaborately-selected staff

38、 can answer any kind of question produced by the customers about your products and can secure contracts with them skillfully, which will make your display a complete success.18. production management: how to organize an effective stock control systema: there are three important steps: first step up

39、a monitoring system in the company to watch closely the level of inventory so that the inventory can be maintained at an appropriate leve 1 second set up a reporting system to inform the manager of any possible cha nges in the level of inven tor y. if the level is too low try to improve it and reduc

40、e its negative effect on the production. if the level is too high try to reduce it and pay attention to the lack of capitai and difficulties it wi 11 exert on the management. third make everyone in the company clear about the importance of stock control so that every part of this system is operating

41、 effectively and altogether achieve a high proficiency of the who ie注释：stock control system存货控制（对各种物资库存量的管理。目的在于使各种物料 的库存量保持在适当的水平，既不会因库存过低而使生产收到影响，也不会因库存过多而占 压资金并增加管理上的困难。）19. meeting: the importance of regular meeting with suppliersa: first improve your cooperation with your supplier. it is not ju

42、st a simple deal you make with your suppl ier that is to say you should do your bus in ess wi th your supplier on the basis of equality mutual respect and mutual benefit. second try to 1 et your suppl iers know that you are will ing to establish the long-term relationship with them so that they are

43、more confident in the current business with your company. third it is your pr department" s job to communicate with your suppliers on the regular basis and enhance the friendly relati on ships between you and your suppl iers 20. the importance of teamwork for the effective management of project

44、sa: to manage projects involves heavy workload and requires much of the company" s cnergy and human resource. however by using teamwork we can make this complicated work become simple and easy first when we set up a project-oriented teamwork all members of the projects are united and work in a

45、teamwork spirit. that means they work more systemically and coordinate more with each other. as leaders we won' t worry about the time we will have to waste on the coordinating procedures anymore. second by using teamwork we can create a sound and effective comm un i cat ion with the project and

46、 monitor the communication between members as wel 1 as the communication between boss and subord in ates- third in a team everyone tries to help others in their work and a lot of problems can be solved quickly after they occur. the managers can thus save the energy and time for trouble-shooting.21.

47、the importance of providing employees with clear job descriptionsa: if you give your employees clear job descriptions they will have a better understanding of what their jobs are and what their bosses expect from them then they can work according to their aims without any misunderstanding of their j

48、obs which will definitely improve the efficiency of your employeesj work. in addition for managers cl ear job description can enable them to know their subordinates work better and to monitor and control their work effectively.22. the importance of understanding cultural differences when working in

49、an international environmenta:（请根据课本第七课所划之内容进行回答）23. how to ensure that company growth proceeds at the optimum rate a: first we should control the expansion of our company which if not appropriate can cause too much bubble and give a false impression of prosperity. second plan our company" s fu

50、ture carefully. this ineludes considering in detail the budget of our company; opening more markets for the company s products and gearing our company towards a right direction in which its development can be sustainable sound and rapid. third make sure that we can get all the resources needed for o

51、ur company" s development including the materials we nced to produce our products the capital we need to make investments and the human resource we need to keep our staff highly-qualified.24. how to manage a heavy workload effectivelya: first we should have a timet able illustrating all the det

52、ails about the work of every staff within a day, a month or even a year. we can deal with more workload while shouldering more responsibility if we can arrange our work in advance. second make sure that we can communicate with our colleagues effectively so that we can make use of their advice or ide

53、as to help us solve the problems or unexpected things occurring in our work third as for ourselves we should keep ourselves physically sound to handle the stress a heavy workload might bring about.25. the importance to a company of having a hea1th and safety policya: as a kind of legal document heal

54、th and safety policy can help a company to reduce the possible injuries or accidents that may happen in the process of production or office work as it exp la ins in detail what the staff should and should not do in order to keep themselves safe in their work if those accidents or injuries do happen

55、the pol icy made by the company can also be used as referenee in case of civil liability besides the health and safety policy can serve as a record which will be very useful if an inspector questions the company' s precautions on health and safety.26. how to ensure that staff at all levels recei

56、ve appropriate feedback on individual performancea: we should establ ish a complete set of evaluating system wi thin the whole company to monitor individual performance of every employee and to report their performance to the board and the department they belong to. their performance is judged on th

57、e basis of their position and responsibility and in accordanee with their personal abilities of course any other factors that wi 11 affect their performance directly or in directly will also be take n into considera tion. besides the feedback will be sent directly to our employees' mailbox immed

58、iately after their performanee is evaluated.27. how to maintain customer interest in a company' s products a: usually customers are interested in the products which have high reputation or world-wide bra nd n ames therefore a company should try to keep the fame of their procluc ts and develop it

59、s products into a global bra nd in order to attract its customers. and of course customers are often concerned about the quality of the products they are intended to buy. in this regard a company should make their products reliable to use. in addition a company should upgrade their products in a direction that wi 11 lead to a multi-functional and user-friendly kind of products try to show your customers that your products have great potentials so that they will keep their interest in you