剑桥商务英语课文辅导10bGoningglobal

1、学习重点1.homework review2.choosing the right product3.entering the market4.vocabulary consolidation on unit 10b5.商务文章阅读赏析6.听力考试第三部分总结7.结束语8.家庭作业i. homework review1. self-study exercise 2 of unit 1 oa.marketing noun uncountablethe activity of deciding how to advertise a product, what price to charge for

2、 it etc, or the type of job in which you do this 市场开发company sales improved dramatically following a $2 million marketing campaign. 公司的销售在投入了 2000万美元的促销广告后急剧上升。a career in sales and marketing 营销事业cushman is director of marketing for a chain of italian restaurants. 库什曼是一家连 锁意大利饭馆的市场部总裁。you should con

3、tact the company's uk marketing manager.你应该与该公司的市场 开发部经理联系。market nounplace to buy thingscountablea) a time when people buy and sell goods, food etc, or the place, usually outside or in a large building, where this happens 市场i usually buy all my vegetables at the market.我经常在集市买够所有的蔬菜。fish/fruit

4、and vegetable/flower etc market 鱼/水果和蔬菜/鲜花市场there's a good antiques market here on sundays.每到星期日，这里就会有很好的古 玩市场。street market (=with a lot of different people selling things from tables, stall s etc in the street) 街市b) american english a shop that sells food and things for the home 日用品商店0 同义词 gro

5、ceiy storethe marketa) the stock marketmost analysts are forecasting a further downturn in the market. as soon as she graduated from college, she started to play the market (=risk money on the stock market).股票市场the markets (=all the stock markets in the world) are better prepared for a weakening eco

6、nomy than they were ten years ago.世界上所有的股票市场都已经比十年前面 对衰退的经济更好地做好了准备。b) the total amount of trade in a particular kind of goods 某种商品的总贸易量 honda is trying to increase its market share.本田汽车正在努力增加自己的市场份 额。the state of the art market 艺术市场的状况the housing/property etc market 房地产市场investors in the property m

7、arket are worried about rising inflation 房地产市场的扌殳 资者都担心不断增长的通货膨胀。the market inthe world market in aluminum 全球铝业市场bear market 熊市，bull market 牛市c) the system in which all prices and wages depend on what goods people want to buy, how many they buy etc 市场the president believes prices should be determine

8、d by the market, not the government. 该总统认为价格应该由市场决定，而不是由政府决定。on the marketavailable for people to buy 供应，上市the manufacturers say the device will be on the market by may.生产厂商说五月 前 这种装置就会上市。handguns are freely available on the open market (=fbr anyone to buy). 手彳仓在公开 的市场上就可以购买。they knew it wasn't

9、a good time to sell their house, but they still put it on the market (=offcrcd it for sale).他们知道现在把他们的房子卖了不是个好时候，但是他们还 是要把房子出售。a revolutionary new drug that has just come onto the market 一款具有革命性、冈u 冈u 上市的新药country/areacountable a particular countiy or area where a company sells its goods or where a

10、particular type of goods is sold 销售的国家或区域our main overseas market is japan.我们的主要海外市场是日本。 intemational/home/uk etc market 全球/本地/英国市场the domestic market makes up about 75% of their sales.国内市场占他们销售额的 75%omarket forthe world's largest market for illegal drugs is the united states.全球最大的流通非 法药物市场在美国。p

11、eople who buy<singular the number of people who want to buy something, or the type of people who want to buy it 购 买人数market forthe market for specialist academic books is pretty small.对于专门学术类书籍的需 求者很少。be in the market for something to be interested in buying something 欲贝勾买this is a bad time to be

12、 in the market for a new car.先在买新车不是个好时机。the job/labour market the people looking for work, and the number of jobs that are available就业市场the job market has been badly hit by the recession.经济衰退沉重地打击了 就业市 场。a buyer's/seller's marketa time that is better for buyers because prices are low, or be

13、tter for sellers because prices are high买方市场/卖方市场fll look for a house next year when it's more of a buyer's market2. part fouremployment opportunities for graduates with the provincial bankthe provincial bank is one of the biggest (example). b. .institutions in the u.k. with its 1,900 branch

14、es and 58,000 employees, it has (21)a household namealmost 4,000 of these employees (22)managerial or executive positions. thebank has an outstanding (23)of profitability, which has been achieved byintroducing innovations at the same time as maintaining leadership of the (24)example:a budgetaryab fi

15、nancialc fiscald economicb21aopenedbenteredcturneddbecome22aholdbdockeepdown23acareerbcataloguecrecorddexperience24aareabtradeccompetitiondmarketposition job countable formal a job 正式用语：工作somebody's position as somethingbill took up his new position as works director in october.position ofshe ha

16、s held the position of chief financial officer since 1992.bruce is thinking of applying for the position.tm sorry, the position has been filled (=someone has been found to do the job).the bankas comprehensive training programme concentrates on (25)the mostimportant skills that graduates need in orde

17、r to (26)early managementresponsibility. trainees take responsibility for their own continuous self-developmentthrough visiting other branches and departments, and by (27)courses inmanagement skills. they also receive training in order to increase their knowledge ofthe bankas (28)the bank supports (

18、29)of staff who wish to take professionalexaminations, and its graduate training scheme is (30)to the nationallyrecognised diploma in management.25amakingbreachingcdevelopingdheightening26apresentbtreatcdealdhandle27aobservingbattendingcinvolvingdstaying28aservicesbgoodsccreationsdabilities29acollea

19、guesbmemberscpeopledpersons30aqualifiedbcombinedcfasteneddlinkedobviously the quality of its managers is of (31)importance to the bank'sperformance. it welcomes good graduates in any subject area, (32)they candemonstrate the ability to influence events, and have the potential to (33)both asleade

20、rs and as part of a team most graduate trainees join the retail banking division initially. those starting on this programme will soon have the (34)to work in otherparts of the bank and can (35)a varied and flexible working life.31amainbvitalcnecessarydsuperior32athereforebthuscprovideddonly33asucce

21、edbrealizecgaindovercome34achoicebchanceclikelihooddprobability35aforecastbbelievecsupposedexpectvital adjectiveextremely important and necessary for something to succeed or exist 重要白勺 0同义词crucialthe work she does is absolutely vital.vital tothese measures are vital to national security.vital forreg

22、ular exercise is vital for your health.it is vital (that)it is vital that you keep accurate records.it is vital to do somethingit is vital to keep accurate records.it is vital to be honest with your children.the tourist industry is of vital importance to the national economy.richardson played a vita

23、l role in the team's success.the samples could give scientists vital information about long-term changes in the earth's atmosphere.part fiveexampleschecking in to a working base0 smart business travelers today are staying at the airport to do business. rather than00 waste of time in traffic

24、jams as they try to reach city center venues, business people34 are using conference facilities on the offer at airports. busy executives are also35 staying there overnight to avoid the difficulty of getting there for to take an early morning36 meeting. and it makes sense for international meetings

25、to be held at aiiports. it is37 principally through the improvement in airport hotels that has enabled this38 development to take place today these mini-conference centers provide services are39 designed for business travelers, like a quick check-in and round-the-clock restaurants,40 so they can get

26、 to work as quickly as possible. they are also less expensive place41 than their city center counterparts. not long years ago, airport hotels were42 uncomfortable, unattractive and inconvenient for as far as the business traveler was43 concerned yet now that there is strong interest, as travelers be

27、come aware of the44 new facilities- demand for small meeting rooms is huge, usually for interviews or one-45 to-one meetings, where executives fly them in and out the same day. the age of the airport is upon us.the，for, correct, through, are, correct, place, years, forthat, correct, themround-the-cl

28、ock only before noun happening all the time, both day and night 全天 候的，24小时的round-the-clock medical care 全天医疗服务il choosing the right producthorizontal axis横坐标，横轴vertical axis纵坐标，竖轴axis nouncountableplural axeseither of the two lines of a graph, by which the positions of points are measured坐标adaptatio

29、n noun1 countable a film or television programme that is based on a book or play 改编 adaptation ofthe bbc adaptation of the bestselling book英国广播公司对这本畅销书改编搬上 银幕television/film/stage etc adaptationhe's working on a screen adaptation of his latest novel.他现在正在改编一部他最新 的小说准备搬上银幕。2 uncountable formal th

30、e process of changing something to make it suitable for a new situation适合，适应（过程，作用）adaptation toadaptation to the environment 对环境的适应return profituncountable and countable the amount of profit that you get from something 盈禾 the markets are showing extremely poor returns- 这些市 场都显 示获利 很少。return onhow c

31、an you get the best return on your investment?你怎样才能将自己的投资得 到最好的回报？return fromthe returns from farming are declining.从农场上得到的收益在不断下降。the average rates of return were 15%.平均收益率是 15%。courtyard noun countablean open space that is completely or partly surrounded by buildings 庭院the castle courtyard城堡中的庭院in

32、n noun countable1 a small hotel or pub, especially an old one in the countryside 乡村老式小饭店或;酉 吧2 a word used in the names of some pubs and hotels 用于酒吧和饭店的名字中 we*re staying at the holiday inn.我们在假日饭店逗留。senior citizen noun countablesomeone who is over 60 years old or who is retired 老年人，退休者case studymarr

33、iott背景资料介绍万豪酒店管理集团目前，万豪在全球一共有2700多家酒店。仅在中国大陆，万豪旗下就已经 拥有30多家酒店。万豪成功的关键就是万豪酒店管理集团最基本的理念，即“人 服务于人”。这有两方面的含义：公平对待每一位员工，同时重视员工的感受， 让他们体会到“家”的感觉。万豪近50%的管理人员是从公司内部提拔的，公司的职位空缺要优先考虑 内部员工，只有内部没有合适的人选，才从社会上招聘，而向外招聘时，提供的 薪资水平一般高岀行业平均水平的50%-75%,这不仅是在考虑了市场的可接受 度，而且也是在考虑了员工能否接受做出的。酒店是典型的服务业，万豪认为只 有公司对员工好，员工才会对客人好。

34、万豪有五个系统保证其下属酒店真正实施“人服务于人”的理念。第一，员工如果有意见，可以直接寄信给万豪在美国总部的总裁办公室，万豪下属的酒店都有一个写个总裁的信件箱。第二，员工可以通过热线电话给总裁办公室打电话，在万豪位于美国华盛顿的总裁办公室里，有各种语言的接线员，他们会记录下来自世界各地万豪 员工所反映的问题，然后总裁办公室会及时处理这些电话。第三， 每年万豪都会聘请第三方公司为下属酒店作匿名员工满意度调 查，集团通过这种方式真正了解下属酒店员工对公司、对领导或者管理满不满意。第四， 万豪还有一个称为peer review的系统，这个系统类似于美国的 陪审团制度，即当员工运到一些问题的时候，除

35、了找上级领导或酒店总经理外， 还可以通过这个系统寻求公平、公开、公正的对待，即员工可以拒绝由上司对其 面临的问题进行裁决，他可以申请由具备一定资格的员工组成一个委员会来决 定，而且委员会的裁决将是最终决定。第五，每年万豪亚太的总部还会对所有旗下酒店的人力资源系统进行审查，此审查不仅包括检查酒店的大堂，公司文件以及各种系统的运作，而且还 包括与经理和普通员工之间的面谈，聆听他们对酒店有些什么意见和看法。面谈 是匿名的，万豪希望听到员工在饭店工作的真实感受，以及是否真地受到尊重和 公平对待，是否得到了应有的关怀和发展的机会，培训的机会是否租足够，领导 是否能让他们发挥自己的能力等等。万豪的培训也很

36、有特色。公司规定每天每位员工都有15分钟的培训，万豪 分别给旗下各酒店品牌总结岀了 20个基本习惯，要求员工每天都温习一个习惯。 万豪认为，人如果是按照习惯来提供服务，将会更自然、更顺畅，公司规定经理 每年必须有40个小时的培训时间，并且专门为之设计了核心管理课程，这些课 程是由酒店服务业所需的9个主要技能发展出来的。万豪不相信惩罚的作用，而相信奖励的作用。公司设有两个主要奖项。一个 是“最卓越员工奖”，该奖励发给那些对工作或者社会做出了杰出贡献的人，获 得这个奖的人可以到美国华盛顿去参加万豪的年度大会，并将接受总裁亲自颁 奖。另一个奖是 alice s. marriott award for

37、 community service, 这个奖是颁发 给那些对当地社会做出了杰出贡献的集体，得到这两个奖在万豪是至高无上的荣 誉。line productcountable a type of goods for sale in a shop 某种产品the company has just launched a new line of small, low-priced computers. 该公司冈u 刚投放了一款新的小型、低价位的电脑。figure noun countablemathematical shaped 图表a geometric shapea hexagon is a si

38、x-sided figure.六边形就是有六个边的图形。portfolio nouncountableplural portfolios1 a large flat case used especially for carrying pictures, documents etc 文件夹； 公事 包2 a set of pictures or other pieces of work that an artist, photographer etc has done（艺术家等的）代表作you'll need to prepare a portfolio of your work.你需要

39、准备一套你的作品选集。3 a group of stocks owned by a particular person or company （公司或个人白勺）扌殳资 组合an investment portfolio 投资组合4 british english the work that a particular government official is responsible for 部长大臣的职位the foreign affairs portfolio 外交部长的工作dimension noun countable1 a part of a situation or a quali

40、ty involved in it 方面d同义词aspectdimension ofthe moral dimension of world politics 世界政治的道德方面add a new/an extra/another etc dimension （to something）增添 了 新的/额外的/另夕卜 的角度political/social/economic etc dimension 政治/社会/经济角度2 usually plural the length, height, width, depth, or diameter of something 长，宽， 同，面积a

41、rectangle with the dimensions 5cm x 2cm 一个长方形，面积是 5cm x 2cm dimension ofwe'll need to know the exact dimensions of the room.我们需要知道这间屋子准确 的尺寸。3 a direction in space that is at an angle of 90 degrees to two other directions 维度 a diagram represents things in only two dimensions. 一个图表只能表示出两个维 度。thre

42、e-dimensional 三维的payoff noun countable1 an advantage or profit that you get as a result of doing something 回扌艮； 盈利 with electric cars there is a big environmental payoff.电动汽车会有助于环境。2 a payment that is made to someone, often illegally, in order to stop them from causing you trouble 堵口费union leaders a

43、llegedly received huge payoffs from the company's bosses. 工会领导 们被指控收取了公司老板的大笔堵口费。3 a payment made to someone when they are forced to leave their job 遣散费the average payoff to staff was about £2000.发放给员工的平均遣散费是 2000 英 镑。globetrotter noun countableinformal someone who spends a lot of their tim

44、e travelling to many different countries 环球旅行的人；周游世界的人0 globe-trotting adjective0 globe-trotting noun uncountablepresence nounbusiness"countable usually singular the ability to gain sales because your business is strong or noticeable （由于自身强大或业绩显著而具有的）促进销售的影响力 a company with a strong presence in

45、 all major world markets 这家公司拥有在世界 各地主要市场中强大的影响力assure verb transitive1 to tell someone that something will definitely happen or is definitely true so that they are less worried 向某人保证0同义词reassureassure somebody thather doctor has assured us that she'll be fine.她的医生向我们保证她会康复的。the document is genu

46、ine, i can assure you.这份文件是真实的，我可以向你保证。assure somebody of somethingthe dealer had assured me of its quality.经销商向我保证这款商品的质量。2 to make something certain to happen or to be achieved 确保d同义词ensureexcellent reviews have assured the film's success.对这部影片的出色报道确保这部 电影获得成功。assure somebody (of) somethinga w

47、in on saturday will assure them of promotion to division one.周六的月生利确保 他们晋级第一级。3 assure yourselfformal to check that something is correct or true 检查事情正确、真实assure yourself thattim waited a moment to assure himself that he was not being followed. . 等 了 一会， 确信没有被人跟踪。degree of local adaptation required1

48、marriott2 courtyard4 marriott senior living services3 residence innexpected returnsiil entering the marketlistening answer keyl.c 2. a 3.c4. c 5. a 6. b 7. a &bnew words and phrases:opt intransitive to choose one thing or do one thing instead of another 选择opt forwe finally opted for the wood fin

49、ish.我们最终选择用木头做最终的修饰.opt to do somethingmany young people are opting to go on to college.很多年轻人现在都选择上大学.opt out phrasal verbto decide not to be part of a group or system 决定不参力口，退出opt out ofbritain wants to opt out of the new european regulations.英国打算推出新欧洲体 系。option nounchoicecountable a choice you can

50、 make in a particular situation 选择，供选择的事物 there are a number of options available.现在有好几种选择。he had two options.他又两个选择。this was not the only option open to him.这对他不只是唯一的选择。option fora range of options for cutting costs 降低成本的一些列选择one/another option is to do somethinganother option is to rent somewhere

51、for six months.另 外一个选择就是租用一处地 方六个月。option of doing somethingshe had the option of staying for an extra year.她有再呆一年的选择权。teenage mothers often have no option but to (=have no other choice except to) live with their parents.少年母亲总是没有别的选择而必须与他们的父母共同居住。franchise noun1 a) uncountable and countable permissi

52、on given by a company to someone who wants to sell its goods or services 专卖权；经销权；特许权a franchise holder 特许经营者a franchise agreement 特许经营协议under franchisethe beer is brewed in britain under franchise.这种啤酒按照特许经营的协议在英 国酿造。b) countable a business that operates as a franchise 特许经营企业2 countable american eng

53、lish a professional sports team 专业体育 队伍3 uncountable formal the legal right to vote in your countryfs elections 选举权ownership noun uncountablethe fact of owning something 所有权；所有制;主权ownership ofa dispute over the ownership of the land 对于这片 土地归属权的争执 public/private/state ownershipthe company was returne

54、d to private ownership in mid-1987. 1987 年年中该公司的 所属权归私人所有。the price of home ownership is increasing.购买房屋的价格在不断上涨。license also licence british english transitive usually passive to give official permission for someone to do or produce something, or for an activity to take place准许；发给执照；批准be licensed t

55、o do somethinga restaurant which is licensed to sell alcohol 一家得到批准可以销售酒的餐馆the vaccine has been licensed by the us food and drug administration. 一种被美 国食品和药物管理局颁发执照的疫苗。pool verb transitiveto combine your money, ideas, skills etc with those of other people so that you can all use them集中；合并；共享；分享invest

56、ors agreed to pool their resources to develop the property.扌殳资者彳门同意扌巴大 家的资源放在一起共同使用，来开发这块地产。the students worked together, pooling their knowledge.学生们把共同分享知识，在 一起共同学习。know-how noun uncountable informal 不正式用语knowledge, practical ability, or skill to do something 冻口识，实际扌支能those who have the know-how to exploit the technology to the fullest 那些有技术专 长能够将这种技术充分利用的人the know-how needed by today's practising lawyer 今天的律师需要的技能no other company had the technical know-how to deal with the disaster.，殳有一家公 司有该项技术专长可以应对这场灾难。terminate verb1 intransitive and transitive fonnal if something terminate