unitLessontheadvertisingGame学习课程

1、 Can you think of some advertisements you have seen? List some places where you have seen advertising?第1页/共37页第一页，编辑于星期日：七点 十五分。in the street第2页/共37页第二页，编辑于星期日：七点 十五分。at bus stationon the bus第3页/共37页第三页，编辑于星期日：七点 十五分。advertisement on the radio第4页/共37页第四页，编辑于星期日：七点 十五分。advertisement on TV第5页/共37页第五页，

2、编辑于星期日：七点 十五分。advertisement in the magazine第6页/共37页第六页，编辑于星期日：七点 十五分。advertisement on the Internet第7页/共37页第七页，编辑于星期日：七点 十五分。spokesman spokeswoman第8页/共37页第八页，编辑于星期日：七点 十五分。Read the text and complete the table. 第9页/共37页第九页，编辑于星期日：七点 十五分。Paragraph 1aimcontentsthe classic ads give information about find

3、ing _a. the name of a _b. what the companies_ c. where they are _ and the _ namesproductscompanysellbrandlocatedcertainsubject第10页/共37页第十页，编辑于星期日：七点 十五分。the classic adsbrand nameproductcompany namelocation第11页/共37页第十一页，编辑于星期日：七点 十五分。Paragraph 2aimcontentsthe ads in the market_and hold the _of the pu

4、blica._ pictures or the words of _b. advertisements that people _looking atattractexpertsenjoyattentionconsist ofsubject第12页/共37页第十二页，编辑于星期日：七点 十五分。the ads in the market第13页/共37页第十三页，编辑于星期日：七点 十五分。Paragraph 3aimcontentsmodern adshigh _ of _ design_the highest standards of design with _ linked to the

5、 products to make them more attractivestandardsvisualcombineideassubject第14页/共37页第十四页，编辑于星期日：七点 十五分。modern adshighest standards of visual designlightthin第15页/共37页第十五页，编辑于星期日：七点 十五分。Paragraph 4aimcontentsthe top adsoftoday_ something that has never been seen before and is _ for people to look at_ , s

6、urprised and new and _ideascreatefascinatinghumourunusualsubject第16页/共37页第十六页，编辑于星期日：七点 十五分。the top ads of todayhumour, surprised and new and unusual ideathe best partThey make people forget that someone is trying to sell them something.第17页/共37页第十七页，编辑于星期日：七点 十五分。Paragraph 5aimcontentsthe public ad

7、smake _ to societyencourage _ to _ in improving their neighbourhood, protecting the environment, and helping other peoplecitizensparticipatecontributionssubject第18页/共37页第十八页，编辑于星期日：七点 十五分。the public adsprotect the environmentmake contributions to society第19页/共37页第十九页，编辑于星期日：七点 十五分。1. sb. /sth. be li

8、kely to do = It is likely that 有可能有可能, 有希望的有希望的 Tickets are likely to be expensive. 入场券入场券可能可能很贵。很贵。 It is likely that the thieves dont know how much it is worth. 盗贼盗贼很可能很可能不知道此物的价值。不知道此物的价值。.Language points第20页/共37页第二十页，编辑于星期日：七点 十五分。2. consist of = be made up of 由由 组成组成, 构成构成 The country consists

9、of hundreds of islands. 这个国家是这个国家是由由数百个岛屿数百个岛屿构成构成的。的。第21页/共37页第二十一页，编辑于星期日：七点 十五分。3. link A to / with B 与相联系 The video was linked to a powerful computer. 摄像机与一台功能强大的计算机相连接。 The Channel Tunnel links Britain with the rest of Europe. 英吉利海峡隧道把英国和欧洲其他国家连接起来了。第22页/共37页第二十二页，编辑于星期日：七点 十五分。4. be used to do

10、ing sth. 习惯于做某事习惯于做某事 Im used to getting up at 5:30 in the morning. 我我习习惯于惯于早上五点半早上五点半起床。起床。 be used to do sth. 被用来做某事被用来做某事 These stones can be used to build the bridge. 这些石头能这些石头能用来造桥用来造桥。第23页/共37页第二十三页，编辑于星期日：七点 十五分。used to do sth. 过去常常做某事As a young man he used to swim in the river of his village

11、. 当他年轻的时候,常常在村里的河里游泳。第24页/共37页第二十四页，编辑于星期日：七点 十五分。Voice your opinionDo you think advertising actually works? Have you ever bought anything because you liked the idea promoted in the advertisement?第25页/共37页第二十五页，编辑于星期日：七点 十五分。Find these words in the text and match them with the most suitable definiti

12、ons.approach, boom, budget, classic, concept, consist of, contemporary, corporation, neighborhood, suitablea) traditional, typicalb) companyc) right for somethingd) containclassiccorporation suitableconsist of第26页/共37页第二十六页，编辑于星期日：七点 十五分。e) plan of how money should be spentf) rapid increaseg) idea h

13、) method i) belonging to the present timej) area around where you livebudgetboomconceptapproachcontemporaryneighborhood第27页/共37页第二十七页，编辑于星期日：七点 十五分。GrammarRead these sentences and tell the Gerunds function.1. a lot of money is spent on applying modern techniques of design to make these.after a prepo

14、sition2. Others try to create advertisements that people simply enjoy looking at.object第28页/共37页第二十八页，编辑于星期日：七点 十五分。3. For example, it could be “Shanghai Sewing Machine,” 4. Using humour as well as new and unusual ideas to surprise people is important in modern. 5. My job is teaching.telling the use

15、 of nounsubjectpredicative第29页/共37页第二十九页，编辑于星期日：七点 十五分。Complete the sentences with the verbs in their correct form.1. Im an early bird, and Ive got used to _ (get up) at 5:00 a.m. 2. There is only one programme worth _ (watch) today-the science programme on volcanoes.getting upwatching第30页/共37页第三十页，

16、编辑于星期日：七点 十五分。3. Its no use _ (worry) about it. You cant do anything to change it. 4. I regretted _ (not apologise) to the old man for my bad behaviour. 5. My little niece and nephew are always excited to set out on a _ (camp) trip.worryingnot apologisingcamping第31页/共37页第三十一页，编辑于星期日：七点 十五分。6. For fi

17、fty years, she did her job without _ (complain). 7. _ (Ask) about other peoples personal business is not polite. 8. I feel like _ (not do) anything at all this plainingAsking not doing第32页/共37页第三十二页，编辑于星期日：七点 十五分。Rewrite the following sentences using the Gerunds.1. Its bad for you to watch too much

18、TV. Watching too much TV is bad for you. 2. Mary collects stamps. Thats her hobby. Collecting stamps is Marys hobby. or Marys hobby is collecting stamps.第33页/共37页第三十三页，编辑于星期日：七点 十五分。3. He suggested that we should ask the boss for his opinion first. He suggested asking the boss for his opinion first. 4. He rushed to the school. He didnt have breakfast. He rushed to