“美丽家园”网站运营方案

1、“美丽家园”网站运营方案"beautiful home" website operation planwebsite positioning: the family as the goal, relying on company software brought about by the decoration company, around the family life in all aspects of the theme, such as parenting, parenting, family emotion and so on;initial operations

2、, focusing on emotion, singles, blind date activities, friends gathering, columns and other forms of accumulation for the web site, follow-up development of member reserves, two equally importantoperation mode:the overall site is divided into three sections of independent operation, the main decorat

3、ion related plate, interactive community plate, buy platefirst, the decoration related plate: with the company's software sales function: decoration related knowledge, customer and decoration company online communication, the major decoration company recent developments the contents of the plate

4、 to be updated, when the popularity accumulated to a certain extent, with the cooperation of the decoration company to do some sales promotion, landing activities, to enhanee the decoration in suzhou accounted for the proportion of sites and influence, to lay the founclation for later earnings. the

5、purpose of group buying and interactive community is to provide stifficient membership for the development of the decoration section.two, interactive community plate: "beautiful home" website core plate, suzhou (the city station) city people to provide consulting, making friends, emotional

6、 communication, single friends, city trading services, highlighting the core plate interaction, the sns mode is the core in suzhou station, the local qq group, the integration of the resources to establish and build a website related personnel, for the promotion of the principle of benefit sharing r

7、elationship, can effectively reduce promotion costs, improve investment effectiveness ratiointeractive community, must take the landing activities as the core, to promote the activity, more complicated, temporarypass three, the city buy:in 10 years as a new network marketing model, customer personal

8、 information group purchase biggest effect is that in a short period of time to gather up a huge customer base, to obtain first-hand information, which plays an important role in the overall development of the website, through membership infonnation to other segments, website forum and business, to

9、provide enough popularity.the traditional group purchase, mainly catering and service enterprises as the main target, the purpose is to gather the local business resources, customer resources, for the future of local businesses to provide advertising, promotional activities and so on basis of profit

10、 model, to snatch the traditional site local share preparation, for example, full handle sites nationwide, leopards for a long time, group and other local type websiteas a new group buying station, it is difficult to compete with the local websites such as hand handshandle and leopard regiment at th

11、e moment but the substanee itself is to do group purchase, sale of products and services. in addition, catering service enterprises and production enterprises more production of household products, fruits, nuts and so on regional characteristics, but also need to do sales and promotion in the region

12、, the purpose to say no large group purchase net interest (except taobao) if the company do buy, you can go this model, in order to buy in kind as the main line, apart from most of the intermediate links, for suzhou consumers to provide cheap and cheap products to buy mode, to promote the overall po

13、pularity of the site when the popularity of the site reaches a certain scale, and then go to operate catering, service industry group buying activitiesthese two models only need to have a focus, at the same time do not exclude synchronization.three plates, the initial site, to buy mainly, community

14、website (sns website) synchronous promotion; decoration section nextcommunity and decoration section, only for content updates, layout optimization, accumulation of popularity; and group buying is the main source of profit early websitein the late, the main profit point of the site, will be biased t

15、owards the community website advertising, theme activities and other sources; decoration section of the decoration company buy, building materials, buy, landing activities and other benefitsthe core of the website operation is the promotion after the website is on the line this is the key point, and

16、 will be introduced separately.step:1, website: according to this idea operation, first focus will be the background integration of three plates, three plates to achieve resource sharing and exchange, will be difficult, the development of the site specific technical requirements will be relatively h

17、igh, i also do not know, only preliminary conclusion based on, whether integration three plates, how specific, need to communicate with the developers in order to reach a conclusion, whether can interoperate according to the operation mode2, promotion in advance; website construction time span is re

18、latively large, in the station at the same time, promotion needs to go in front, including qq group, mail, text messages, registered letters, soft wen and other promotion mode, in advance need to build up. a strong promotion team should be established to operate to promote the crowd for the online c

19、rowd, and the second district, new village, office building for the promotion focus.3, group purchase products businesses choose: without limitation of suzhou local businesses, really good stuff for a walk around the country station, at the same time, the marketing team will use the internet to find

20、 the suitable operating products, suppliers and manufacturers are willing to seek cooperation, promote negotiations to regional brand promotion.4, through the pre preparation work, launched after the theme activities as the highlight of website promotion, such as the recent china serious inflation,

21、can be used as a promotional theme (also from theme)the following is an individual asuke:the operation of this model, the advantage is that the feasibility is relatively high, the disadvantage lies in the initial staff input is relatively large, three plates need three teams to operate, the initial

22、investment will be relatively largedecoration of the internet industry, customer base is relatively fixed, has its limitations, although in this industry, we have the advantage of fierce competition in the industry, to compete with the search room, group and other powerful website, not wise;and the community, a huge user base, without limitation, this part of the crowd, and go through marriage, house decoration and other life steps, together with this part of the crowd, can lay a solid foundation for the future development of the