新世纪4scriptsandkeysUnit5听力原文答案

1、Unit 5 Big BusinessLesson A1.vocabulary linkB.1. produces, purchase, employs2. develops, ship, manage3. advertise, competeAudio Track 4-5-1Talk 1Our company employs 100 people from the local area. It develops and produces wooden artware which it sells in one of its five city stores. Even without adv

2、ertisement, the products are very popular and the stores are always busy. Customers often come directly to the stores to make purchases.*Talk 2I m the Product Marketing Manager of our company. We a re working on a marketing plan at themoment. Before any contracts are signed, there are a lot of thing

3、s we have to take into carefulconsideration. We should know, for instance, the needs and preferences of consumers, the bestdistribution channel, the governing rules and regulations concerning the distribution of products,and the price at which products can be sold.*Talk 3My employer is a world-leadi

4、ng information and communications technology (ICT) solutions provider. The company supplies networking and telecommunications equipment to 45 of the world s 50 largest telecom operators. In such a competitive market, the company has to innovateto stay ahead. That s why it invests heavily in research

5、 and development, the department I work in.I m a seniornalyst in the R&D division.Audio Track 4-5-2/Audio Track 4-5-3He may have been your typical teenager in most ways. But he was different in one particular way: he started his own magazine. At the age of 15 he managed the magazine called Stude

6、nt. It was written for and about young people in school. He was very busy, but it was a satisfying job.His next business venture was completely different. He and some friends started a mail order record company. It was also the same year, 1970, when his music discount store was opened in England. It

7、 made a lot of money.In the early 1990s, he sold his successful music business and used the money for another business idea: an airline company. And so, Virgin Airways Ltd. was born. To compete with other airlines, his company offered good prices to customers. Today Virgin is known for its excellent

8、 service. Richard Branson now runs the Virgin Group, Ltd. He employs 50,000 people and in many different fields, such as book publishing, financial services, modeling, and even bridal services!Not bad for a teenager from the UK who dreamed of editing his own magazine!AName: Richard BransonCompany: V

9、irgin Group, Ltd.B1, 3, 4, 5, 7, 8 are mentioned.Audio Track 4-5-4/Audio Track 4-5-5Host: Welcome back to“ You Snooze, You Lose!” the best game show on television! This is ourfinal round. Let me remind you of the rules. We will show an object for a couple of seconds. Ityour job to guess what it is.

10、Michael? Linda? Are you ready to play?Michael & Linda: Yes!Host: OK, then, let s play” You Snooze, You Lose!” Show us item number one.Host: Yes, Michael?Michael: I know what they are. They re called“ cams” and they re used in mountain climbing.Host: That s right for one point! They re used to ho

11、ld climbing ropes. All right then, heresecond object. Yes, Linda?Linda: Is it some kind of tool?Host: Can you be more specific?Linda: I don t know . a tool used to fix some kind of machine?Host: No, I m sorry. It s a nose and ear hair trimmer. Next. Do youitemhavenumberany threeidea? Time is up. Sin

12、ce no one guessed, I ll tell you the answer. Those are called Hopi ear candles.Linda: You stick them in your ears?Host: That s right. They are used to clean out your ears. They also help to relax you. Leton to item number four. Here it is.Michael: That s obvious. It s a corkscrew. You use it to open

13、 bottles.Host: Yes, that s correct! It-travelscorkscrewamini. You can pack it in your suitcase. Oh, no!You know what that means! We re out of time. Michael,with two correct answers, you are today swinner! Congratulations! And before we leave, let me show the remaining objects. Item numberfive is an

14、egg slicer. Item number six is a tongue scraper make sure to use it so that you don thave bad breath! That s all the time we have for today. See you next time on“ You Snooze, YouLose! ” Goodbye everybody!B1. Objects are shown for a couple of seconds and contestants must guess what they are to win po

15、ints.2. The cams and the corkscrew.Audio Track 4-5-6/Audio Track 4-5-7Microsoft CorporationMicrosoft Corporation is a multinational computer technology corporation that develops, manufactures, licenses, and supports a wide range of software products for computing devices. Headquartered in Redmond, W

16、ashington, USA, its best selling flagship products are the MicrosoftWindows operating system and the Microsoft Office suite. Microsoft ships products to Europe, Asia, and Latin America.Microsoft was founded by Bill Gates and Paul Allen on April 4, 1975. In the mid-1980s, it rose todominate the home

17、computer operating system market with MS-DOS. Since 1985, Microsoft has released an upgrading line of Windows operating systems featuring a friendly user interface. The latest one, Windows 7, was released in October 2009 and has sold 600 million copies to date. A more powerful one, Windows 8, is to

18、be released in late 2012. It is reported that this product can deliver a fast and fluid experience, along with a new user interface that responds equally well to touch as it does to keyboard and mouse.As one commentator notes, Microsoft s original mission was“ a computerdeskandonin everyevery home,

19、running Microsoft software,and” now it is a goal near fulfillment.Microsoftalsomakes profits in other markets such as computer hardware products and home entertainmentproducts.B1. April 4, 19752. Bill Gates and Paul Allen3. Redmond, Washington, United States4. Worldwide5. Microsoft Windows, Microsof

20、t Office, Computer hardware products, home entertainment productsAudio Track 4-5-8/Audio Track 4-5-9A different kind of holiday: Shop less, live more!Advertising is everywhere. It s on race cars and subway trains,-shirtsonandT billboards. Everyday, you see hundreds of ads, and each advertiser wants

21、you to buy their product. But do we reallyneed all these products? A group in Canada says“ No. ” In 1991, they started an event called BuyNothingDay, to protest against consumerism andwaste. Everyyear, on the last FridayinNovember, no one should spend any money for24hours. Theevent has spread to ove

22、r15countries around the world, including Japan, Australia, and the United Kingdom.In the United States, Buy Nothing Day takes place on the Friday after the Thanksgiving holiday.This is usually the busiest day of the year in department stores and shopping malls. Traditionally,it s the first day of th

23、e Christmas shopping season, when Americans buy gifts for family and closefriends.However,this “ seasonhas” grown longer every year. Now some stores put up their Christmaswindow displays in the middle of October, and Americans are pressured to buy gifts for every oneof their relatives, for all of th

24、eir coworkers, and for everyone they do business with. Many peoplefeel thatthey are forgetting the real significanceof the holidays,because companies just wantthem to spend more money.Of course, Buy Nothing Day supporters don t want to change just one day. They want the changeto continue all year. B

25、ut if we take a break from shopping on one day, we can start thinking aboutwhat wereally need in life. MichaelSmith, British organizer of Buy Nothing Day, says: “ Ourmessage is clear: Shop less, live more!”A1. department stores, shopping malls2. put up their Christmas window, displays3. companies ju

26、st want them to spend more money4. we can start thinking about what we really need in lifeB1. By Nothing Day2. They shouldn tspend any money for 24 hours.3. In over 15 countries.4. Canada.5. The Christmas shopping season starts.6. People are forgetting the real meaning of the holidays.7. Peoples ide

27、as about shopping.Audio Track 4-5-10/Audio Track 4-5-11Ad or no ad?Is advertisingreallynecessary? Billions ofdollars are spent oniteveryyear,so it must beimportant. After all, it s a busy world. You have to advertise, sell products, and make money!Not every company thinks that way. The NO-AD company

28、 (“ noad-” stands for“ not advertised” )avoids big advertising campaigns. The company was started in 1960 and is successful today. Theirproducts are still affordable because the company saves money on advertising. They also use theirsavings to support a drug and alcohol awareness program to educate

29、high school students.NO-ADsells by wordof mouth. “ Word-of- mouth advertisinghappens”whena person tellsanother person about a good experience with a product or service. That second person then tellsanother friend, family member, or colleague. And so a chain of information is created.Typically, adver

30、tisers talk about how good their product is. Although they say things like,show that our product is the best, ”or “ Everyoneloves thisproduct,it”can sound insincere orunconvincing. It s much more believable to hear about a product from someone who did not makeit. Ourfriendsopinionsare very important

31、to us, so weoftenlisten totheir advice about aproduct.Word-of- mouth advertising has other advantages, too. It-effective (afterscostall, it s free) and acompany doesn t have to create a complex business plan to do it. Here is some advice for smallbusiness about word-of-mouth advertising:? Be prepare

32、d to talk about your company at any time. You never know who you will meet. Always carry business cards.? Only say positive things about your company. Don t say negative things about your company.? Help other companies by referring people to them. The more you help others, the more good fortune will

33、 come back to you.B1. too much2. 1960, affordable, advertising, educate high school students3. necessary4. 1) talk about the company at any time2) say positive things about the company3) referring people to themCa) It s cost-effective. It s much more believable. The company doesnt have to create a c

34、omplex business plan to advertise products.b) It can sound insincere or unconvincing. Speaking & CommunicationAudio Track 4-5-12Noun: He gave me a beautiful present.Verb: Tomorrow I will present my ideas to the board of directors.Audio Track 4-5-131. a. I buy my produce at the market. b. We prod

35、uce stereos and CD players.2. a. No one buys records anymore.b. I like to record my voice and listen to it.3. a. I can t deliver it without an address. b. You need to address the envelope.Audio Track 4-5-14Host: So, welcome to our show. Why don t you tell our listeners who you are and what you do.Wo

36、man: My name is Beverly Smith. I m the CEO for TalkBack Communications.Host: Can you tell us about your company?Woman: Certainly. Our company was founded in 1995. We re based in New York City. We haveabout 10,000 employees worldwide.Host: What does your company do?Woman: We do business in a large nu

37、mber of fields, such as telecommunications and computers.Our main area of business is new cell phone technology.Host: I hear your company is doing quite well.Woman: Well, we made over five million dollars profit last year. Experts say our company will grow by up to 10% next year.Audio Track 4-5-15Co

38、nversation 1A: What s the name of your company?B: It s called Moonlights.A: Can you tell us about your company?B: Certainly. Our company was founded in 1999. We rebased in Seattle. We have over 5,000 employees.A: What does your company do?B: Moonlights produces and sells bottled coffee drinks. We al

39、so purchase coffee from farmers and sell it in our stores. Moonlights has over 3,000 stores worldwide.A: I hear your company is growing.B: Well, we made approximately 100 million dollars in profit last year. Experts say our company will grow by up to 10 percent next year.Conversation 2A: What s the

40、name of your company?B: It s called Wasedosoft.A: Can you tell us about your company?B: Certainly. Our company was founded in 2001. We rebased in Tokyo. We have over 12,000employees.A: What does your company do?B: Wasedosoft produces millions of computer games and ships them to many countries. We al

41、so purchase computer games from freelancers and sell them in our stores. Wasedosoft has over 4,000 stores worldwide.A: I hear your company is growing.B: Well, we made approximately 1.5 billion dollars in profit last year. Experts say our company will grow by up to 15 percent next year.Audio Track 4-

42、5-16History of Yahoo!This company was originally started as a hobby by two students in 1994. In the beginning it was called “ Jerryand David Guides to the World Wide Web.”Their product was placed on two computers. The computers were named after two sumo wrestlers. The company grew quickly. Many stor

43、ies were broadcast about it in the 1990s. Yahoo! TodayThis company s Internet destination is visited by millions of people worldwide. It is used to find information. Free services are offered, too. Most of its profit is provided by advertising. Its main offices are found in California.History of Yah

44、oo!a hobby, students, Jerry and Davids Guide, computers, grew quicklyYahoo todayInternet, millions of, information,services, profitLesson BPart I1.A1 5 d f b i c610 j e h a gBflyers, smoothie, brochurespart 21 previewc1 5 f i j c b6 10 d a e g hVideo CourseVideo Track 4-5-1Catherine: I ma lawyer and

45、 the company I work for, we help people in the cityumgetassistance in a lot of different ways. We help them get housing, food, shelterGian: My company is a management consulting firm. We do education for executives. I make brochures that I send out to many executives throughout the United States. We

46、 invite those people to come to our trainings.Kevin: My friends and I founded a smoothie business back in college. We advertise by word of mouth and we also hand out flyers to students on campus.Malinda: The company that I work for employs about thirty people. We do a lot of things so that other peo

47、ple will know the kinds of work that we do. We talk to reporters to try to get articles in the newspaper, and we take lots of photographs.Calum: For myumclasses I had to study a company. And I chose a company that producesadvertisements. The adverts are usually quite complex, but they also have to b

48、e easy to remember.David: My friend dads business is a janitorial service. And businesses call him and he has people come in and clean the building, after hours. The business is successful because he s a very hard worker.Video Track 4-5-2Gian: My company is a management consulting firm. We do educat

49、ion for executives. I make brochures that I send out to many executives throughout the United States. We invite those people to come to our trainings.Kevin: My friends and I founded a smoothie business back in college. We advertise by word ofmouth and we also hand out flyers to students on campus.Da

50、vid: My frienddads business is a janitorial service. And businesses call him and he haspeople come in and clean the building, after hours. The business is successful because hehard worker.B1.do education for executive2.send out to3.invite those people to come to our trainings4.smoothie business back

51、 in college5.word of mouth6. hand out flyers7. janitorial service8. he has people come in and clean the building, after hoursVideo Track 4-5-3Takeshi: By the way Mike, thanks a lot for helping me out with this. I can t believe Tara gotAnd on the day of my first real commercial shoot. Can you believe

52、 it?Mike: Don t worry about it. It s going to be greatespecially since you have a“ lovellike me.Takeshi: Rightthere, that should do it. Got your signs?Mike: Check!Takeshi: Ready Mr. Howard? (Mr. Howard nods ) And rollingOK“ Furniture Showroom”commercial take one.Mr. Howard: Hello there! My name is J

53、ohn Howard, president of Furniture Showroom, and Ihere to tellyou whywe reone of the most successful furniturestores around. The keys to oursuccess are excellentquality, great design, and affordable prices. Andwho are these keys for?Why for you our customers! And that s why I m here today to show you some of our premierpieces. Likethissleek and stylish lounge chair. All our loungers are covered in 100% genuineleather, and built with solid steel-frame construction. Take a look at that talk about well-made.Or take a look at this Super Sleeper Sofawhy it s one of the most c