电子商务好东西（GoodthingsinE-commerce）

1、电子商务好东西(good things in e-commerce)this paper is contributed by kawaiimok3pdf documents may experience poor browsing on the wap side it is recommended that you select txt first or download the source file to the local machinesixteenth volume third, may 2002journal of hunan university (social sciences

2、 edition) jou rna 1 of h unan u n iversity (socia l sciences)v ol. 16, n 0. 3 m ay. 2002promote e-commerce, enhance the core competitiveness of enterprisese-commerce and retail competitionzhang gang(school of business administration, hunan university, hunan, changsha 410082)in 1992, the first "

3、mixed blood" of china's retail industry"chinese and singapore joint venture beijing yansha friendship mall co. ltd was established from then on, the huge market of china's retail industry was like a huge magnet, attracting many well-known in ter nati onal retail groups just 8 years

4、 time, wal-mart, carrefour, parkson, makro, trust mart, jusco,watsons seven-, e leven and other world-renowned retail enterprises have entered the market china china has become the stage of competition for world business groups foreign retail enterprises have successfully landed in the chinese marke

5、t, with china，s accession to the w to schedule approaching, the opening of the retail market will be further expanded according to incomplete statistics, at present, the world，s 50 largest retail enterprises, there have been 70% in chinese "landinthe name such as the united states, wal-mart, ca

6、rrefour and auchan, metro of germany, japan，s ito yokado and other retail giants in china has gradually formed a certain scale of the network to further expand, and all chinese market plan. after the entry into wto, in order to seize the china a potentially huge market share, wal-mart and other inte

7、rnational retail giants will accelerate the speed and the number of stores, such as wal-mart in chinese last year to open 8 new stores, carrefour expansion 6, metro open 8; foreign retail enterprises and the first to enter the market chinese parkson group plan in the next 5 years to open 100 new sto

8、res china retail outlets in china and the international commercial giant has been inevitable china's entry into wto 1 years, foreign investors can enter the wholesale, retail shichangjinru limit in two years will gradually open. for the control of foreign capital, china banned the promise of not

9、 more than two years foreign capital can be controlled, cancel the geographical and quantitative restrictions, not more than 3 years canceledepub2002204201 author: zhang bangjun (1972-), male, hunan changde people, the graduate school of business administration of hunan universityabstract the implem

10、entation of e-commerce is china retail industry must face in the accession to the w after to, but also one of the basic conditions to compete with the international retail enterprises, to analyze and discuss the international well-known retail enterprises and domestic retail enterprises in the emerg

11、ing e-commerce e-commerce situation, e-commerce on traditional domestic retail enterprises it put forward the suggestions and countermeasureskeywords e-commerce; retail; enterprise core competitiveness clc numberf 713.36 document identification codea article number100821763 (2002) 0320062203)i. intr

12、oductionequity ratio limit in addition, after china，s accession to the w to, foreign invested enterprises can distribute their products produced in china, and foreign service providers can also provide a full range of related ancillary services, including after-sales service of their distribution pr

13、oducts this means that china，s retail enterprises will meet foreign competitors in less than 3 years after china's entry into wto at present, the domestic retail industry is facing the status quo: the world retail giants will gradually occupy the market share, snatch the retail enterprise market

14、 profits, making the competition appear white hotforeign retail industry with capital, talent, management, and other aspects of the advantages and advanced modern marketing technology and management experience, and domestic enterprises can not achieve real-time monitoring of the enterprise logistics

15、 and cash flow, can effectively control the costs, in terms of enterprise system and management concept also has the big disparity, industry concentration low, can not form scale effect, can not achieve the comprehensive competition with foreign retail giants. how to shorten the gap with the world，s

16、 retail giants in less than three years is the problem that must be solved by the domestic retail industry.research on the difference of retail business between two domestic and overseasfrom the current retail business model of view, 90% adoptionsupermarkets, supermarkets, wal-mart, metro and so on.

17、 in 2002, fortune magazine selected the top 500 us companies, and wal-mart ranked first in the 218 billion 912 mill ion dollar sales revenue we study china，s retail business model by collecting top ten list of top 100 retailers in china from the table below we can see that, at present, china，s retai

18、l industry form, supermarket chain has become the main form of operation it can be said that, in the form of business, we and foreign retail business has become the form of the main formthird stage zhang bangjun: promote e-commerce, enhance the core competitiveness of enterprisese-coimnerce and reta

19、il competitionsixty-threetable 12001 china retail industry 100 list announcement unit:10000 yuanrank company name 1 lianhua supermarket co. 2 hualian supermarket limited by share ltd 3 shenzhen kinhom group 4 beijing hualian hypermarket co. ltd. dalian 5 mall group company 6 shanghai ngs supermarket

20、 co. ltd. 7 shanghai hualian limited by share ltd 8 triple 9 gome appliance co beijing 10 suguo supermarket sales of 1406341 limited by share ltd yetai supermarket chain supermarket chain supermarket chain 850415 home furnishing 800000 800000 department store supermarket chain stores 721018 753300 7

21、47465 702600 615047 home appliance chain of home appliance chain supermarket chain of 528200 retail sales996207850415800000 80000500363583902 481624384705615047 528200multinational retailers, the top 500 in the world, sold more than $210 billion in sales last year one of the leading retail warlords

22、are the advantages of the logistics distribution system of perfect and advanced information system in order to guarantee the distribution in more than 4100 stores around the world to the operation, wal-mart established a computer network system to the government of the united states only in scale, i

23、n order to high-speed transmission system of massive data is $400 million, wal-mart launched a special satellite. wal-mart is confident that building partnerships with suppliers will bring lower prices to consumers and promote mutual growth to this end, wal-mart established a supply chain management

24、 system based on network, through the system, wal-mart and suppliers can understand every single product sales in each store, and whenee adjust inventory, automatic organization of purchase the advanced computer information system has laid a solid foundation for wal-mart to keep its advantages in th

25、e global competition, so that the core competitiveness of wal-mart has been continuously enhanced carrefour: the second largest multinational retailer in the world after wal-mart in order to substantially reduce procurement costs, carrefour and sea r s, ra cl e jointly established 0 to set up the wo

26、rld，s largest retail online procurement platform gn x (www.)gnx. com) and moved some of the company，s purchases to the internetbut we see,china ranked first lianhua supermarket sales revenue of only 14 billion yuan, equivalent to only 113 of wal-mart so regardless of turnover or capital scale, the d

27、omestic chain supermarket or not in foreign countries, even if the merger and development of non conventional means, can not be in a short period of 3 years to compete with foreign retail giant scale. so to make the retail enterprises shift from the simple pursuit of the appearance of the likeness t

28、o the shape in the short 3 years, it must seize the core chain. in fact, it is not difficult to find the core of chain, because the purpose of chain store is to save cost that's why wal-mart can offer cheaper goods than others how to save costs and strengthen the application of information techn

29、ology in enterprises, the implementation of e-commerce is the key we believe that the use of e-commerce means to transform the traditional business, to help domestic retail enterprises to improve the core competitiveness, is one of the domestic retail enterprises must face the w to means.online shop

30、ping and online purchasing through this platform, carrefour has achieved information sharing with global suppliers, optimized logistics distribution, reduced operating costs, and improved the company，s benefits from march 2000 to september 2001, gn x has achieved a total turnover of $1 billion 700 m

31、illion, of which the three quarter of 2001 transactions amounted to 500 million u.s. dollars it can be believed that with m etro, sa i sbc r y 's, nkro ger, p i nau l t pr i t em ps r edou t e, n col es m yer, spa r and other world retail giants to join, gn x for reducing the operating costs of

32、enterprises, optimize the logistics distribution will startresearch on the differences of three e-commerce applications in foreign retail enterprises(a) electronic commerce in the foreign retail application of e-coimnerce originated in the united states, from 60s ed i (electronic data interchange),

33、in almost half a century's development, the scope of application of e-commerce continues to expand, e-commerce transaction volume increased year by year, has now become the indispensable elements of the normal operation of the world economy. the importance of e-commerce is being recognized by mo

34、re and more retailers studies by ab erd een, a u s consultancy, show that companies that use e-coimnerce solutions have to save money in the circulation sector70%. according to a survey of c i in the united states, canada and the european union, the it of these enterprises is 0to a greater role metr

35、o: e-commerce plays a very important role in metro. using e-commerce, metro has mastered all the trends of commodity invoicing, and kept inventory in the most reasonable range to ensure the continuous supply of goods and low cost operation. the electronic commerce records the frequency of purchase a

36、nd shopping structure of various types of customers for metro, accurately reflects the dynamic demand and development trend of customers, making metro can adjust the product structure and business strategy, to respond quickly to changes in customer demand, to the greatest extent possible to meet cus

37、tomer needs and e-commerce also plays an important role in optimizing the logistics distribution system of metro. through e-commerce, metro has realized low cost operation and established competitive advantage（two） the current situation of the application of e-commerce in the domestic retail industr

38、y, and the development process of the domestic retail e-cominerce, we must first understand the application of information technology in the retail industry. in a short period of more than 20 years, the information technology of china，s retail industry has developed from scratch to low levelinvestme

39、nt has increased year by year, and by 2001, the it budget has reached 10% of the company，s revenue, and these budgets will be mainly used to promote e-commerce in this regard, the world's retail giants have been ahead of the obvious, and has achieved obvious competitive advantage wal-mart: wal-m

40、art was born in the middle of the twentieth century in the united statessixty-fourjournal of hunan university (social science edition) 2002 beijing shopping center in beijing yansha friendship mall in beijing cuiwei group guangzhou department store in each stage of the first phase of second phase ti

41、ck tick tick tick the proportion of about 100% about 35% of the third stage b.advanced, completed the past half a century abroad, has completed the road, has made the world attention. however, because we started late, the social environment and the condition of the user is not completely mature, so

42、it has not formed a complete scale and pattern, at the same time, we also have a fatal wound information system: system of aging: a lot of enterprise information system is the implementation of a few years ago, both the management thought, or the technical framework have been unable to meet the requ

43、irements of the development of modern business information closed: most of the enterprise information system is only a simple internal invoicing management system, there is a serious z，informat ion island" phenomenon. with the outside world (such as customers and suppliers) very little informat

44、ion exchange, so that the value of enterprise information has not been fully exploited and utilized. i bm, a senior consultant for supply chain management, has investigated the information systems of some famous retail enterprises in guangdong province and even in the whole country. he found that th

45、e application level of these systems is very low, and still stay in the basic business processing stage, even so, there are still many problems it can be said that the backward application level of information system has greatly hindered the development of china，s retail enterprises, especially the

46、promotion of management. these factors hinder the development of electronic commerce in enterprises, and make the e-commerce of retail industry advance si owl y. but at the same time, we can see that with the tide of international e-commerce, there are some new types of retail industry with higher i

47、nformation leve 1. at present, most retail industry introduces m is po s system however, retailers do not make full use of the data in their own m is po s system, and can not carry out decision support through these systems, as well as business contacts with suppliers the emergence of the internet h

48、as greatly changed the traditional retail trade model, the rise of e-commerce based on internet technology, but also pushed the retail industry to a new stage conform to the trend of technology development, the implementation of e-commerce, enhance the core competitiveness of enterprises has become

49、the consensus of the industry. in order to better understand the development of e-commerce in the domestic retail industry, we have counted the use of e-commerce in 14 domestic retail enterprises (see table two)table 214 comprehensive evaluation of e-cominerce behavior of large commercial enterprise

50、s1234567891011121314about 18% b.note: the first stage: online release of information, enterprise, product introduction, advertising, collecting customer information, customer service, etc the second stage: the internet can accept orders, purchase goods and so on. the third stage: online can complete

51、 the settlement, logistics, distribution and other functionsfrom the above table, we can see that the vast majority of e-cominerce in the domestic retail industry is still in the stage of information release, and it has not yet involved the key parts of customer management and supply chain managemen

52、tfour conclusionfrom the current situation of chinese and foreign top retail information technology and e-commerce application can be seen, information technology and e-commerce in china retail business has been quite mature, while the domestic enterprise information technology and e-cominerce has j

53、ust started. it can be said that this is the difference between the core competitiveness of chinese and foreign retail enterprises in the face of the international retail giant overbearing posture, china retail enterprises must spare no effort to catch up. retreat and stagnation means the whole army was wiped out through the above analysis, we kn