酒店《竞争对手调查》培训活动纲要

1、A HOTELXXX大酒店TRAINING ACTIVITY OUTLINE培训活动纲要Task任务：COMPETITORS SURVEY 竞争对手调查Code 序号：OH-SM-CS-A004Objectives 目的： At the end of this session, each trainee will be able to:培训结束后，每位受训者应能做到：1. Know the main part of competitors survey.了解竞争对手调查的主要内容。2. Record the competitors information.记录竞争对手调查信息。Standard

2、 标准：Refer to S&PResources培训器材：Handout培训资料，Flipchart 白板，Example Form例表.Method培训方式Training Steps培训步骤Time时间In troduct ion介绍Lecture讲解Prepare on Flip Chart准备白板Show表明从此课所能学到的内容（目标）Prologue: As a Cateri ng Sales associate, we are not only Need to know our product, but also need aware the product of com

3、petitors. So the objective of this sessi on is:开场白：作为宴会销售人员，我们不仅需要了解本 本饭店的产品知识，同时也需要了解竞争对手的产 品知识。所以今天我们来学习：The course should be divided into three parts:课程可分为三部份：10mi n5min5minCon te nts课程Prepare Flip Chart 准备白板Lecture讲解Discussi on&Compare 讨论及对比Summary 总结1. How to determ ine the competitor如何确认竞争

4、对手2. Select in formatio n信息收集3. record the in formati on信息记录Divided train ees into groups to discuss which one is our competitor and what kind of in formati on that we n eed, 0also the way we used to record.分组讨论关于哪家酒店是我们的竞争对手以及什么 样的信息是我们需要了解的。同时讨论以前所应用 的记录方式。Record the discussi on result on the Flip

5、 Chart.将讨论结果记录在白板上。Show steps on prepared flipchart. Explain reason for each step. Ask trainees to comment and question on each step.将每一步骤展示在白板上并讲解。在每一步骤过程 中询冋受训者意见并提冋。Discussi on the steps that expla in ed, and compare with the old way that what we do it.讨论所讲解的每一个步骤，并与之前分组讨论出的 结果进行对比。Review Key Poi nts重温重点1. Ask for questi ons related to Competitors Survey. 提问与竞争对手信息收集相关的问题。2. Summarize critique the method to get in formati on. 总结评估收集信息的不同方法。3. The impor