中英文商业计划书doc

1、中英文商业计划书 篇一：商业计划书 - 英文商业计划书通用模板 BUSINESSPLANBillionTeamInternationalInvestmentLtd.UnitI3/FGoodHarvestCtr33OnChuenSt.Fanling Hongkong 0421(86)066 YourName DATETABLEOFCONTENTSExecutiveSummaryManagementCompanyHistoryProduct/ServiceDescriptionObjectivesCompetitorsCompetitiveAdvantagesInnovationPricingSp

2、ecificMarketsMarketSizeandShareLocationManufacturingPlanResearchamp;DevelopmentHistoricalFinancialDataProformaFinancialDataProformaBalanceSheetCostControlEffectsofLoanorInvestmentAttachmentsExecutiveSummaryTheneedforuseofefficientdistributionandfinancialmet hodsintheseoverlookedmarkets.lt;Product1.C

3、ompetitivepricing2.Expandthemarkets3.Increasedadvertising5.Therebyachievinghigherprofits.lt;Service1.Signcontracts2.Increasedadvertising3.IncreaseofficestaffFinancialGoalsYear1Year2Year3Sales1,000,0001,400,0001,600,00025,000250,000375,000Earningspershare.01.12.14ManagementNameTitleExperienceLedmarke

4、tinmarketshare-30.Formulatedadvertisingbudgetsamp;campaigns.Establishednationalsalesforce.Establishednationalrepairamp;servicecenters. Designedpoint-of-purchasematerials.EducationUniversityofBostonBoston,MAB.A.-ComputerSciencesShortBiographiesPresidentChiefFinancialOfficerVicePresidentVicePresidentR

5、esponsibilitiesJohnQ.Doe,ChiefExecutiveOfficer-Responsibleforentir eoperation.Overseesmanagementfunctionandallotherexe cutives.Salary-60,000.JoeDokes,ExecutiveVicePresident-Responsibleprimaril yforsalesandsalessupport.Salary-35,000SallySeaughVicePresidentofMarketing.Responsibleform arketing,humaesou

6、rcesandtraining.Salary-30,000.TotalExecutiveCompensation 165,000.ThisPageisforanOrganizationChart,ifapplicable.CompanyHistoryor:Reason1Reason2Reason3OR:?iAteamconsistingoflistnamesandprimaryresponsibility .(i.eJohnDoe-Marketing)hasbeenformed.12345? o?c3篇二：商业计划书 ( 中英文 )商业计划书Business Plan 中国西部美国城China

7、 Western American Town 四川省环福投资有限公司Sichuan Circle Focus Investment Co. Ltd XX.08 目录Contents一、背景介绍Background Information二、市场需求及政策支持Market Demand and Governmental Supports三、地理位置和区位优势Geographic Position and Location Advantages四、开发计划Development Plan五、投资概算、收益预测Investment and Profit六、项目业主和项目运营公司Project Own

8、er and Operation Company 一、 背景介绍I.Background Information“中国西部美国城”落户于成都双流现代商贸集中发展 区，位于成都双流东升镇，总占地面积1139 亩( 约 187.94英亩 ) ，是四川省最大的综合商业地产开发项目之一。其主 要建设项目是“美国产品展示和交易中心”以及星级酒店、 高尚住宅区、商业中心、学校、医院等，总投资约 25 亿人 民币(约 3 亿 5 千万美圆)，分数期投入完成建设。China Western American Town (CWAT) ， located at Shuangliu Developing Moder

9、n Trade Center, Dong Sheng Town, Shuangliu, Chengdu, covers an area of 1139 mu(187.94 acre). It is one of the largest commercial/residential complex properties in Sichuan Province. Main construction projects include American Products Exhibition and Exchange Center (APEEC), five-star hotel, high-end

10、residential communities, shopping mall, school, hospital, etc., with total investment of around RMB 2.5 billion (around USD 313 million) to be invested by installments.中国西部美国城的建设宗旨是：建立一套没有中间商的 直接行销通路，让美国产品能够大量进入中国市场，增加美 国出口额，增加美国公民就业机会，减少中美贸易逆差。在 中国境内设立的美展中心，其作用在维护中国消费者的权益，让中国消费者可以使用物美价廉的美国产品之外，并可享有

11、 美国式的产品售后服务。The objective of CWATis to build a direct marketing platform without middlemen， which will help a largenumber of American products enter intoChinese market ，increase American export volume ， increase employment opportunity for American citizens and narrow Sino-US trade deficit .The APEEC

12、 set up in China is to protect the rights and interests of Chinese consumers ， allow Chinese consumers to purchase quality American products at a reasonable price. Besides, Chinese consumers can enjoy American high-quality after-sales services.中国西部美国城将引进美国政府的州办事处及州展馆， 促使中美双方人民在商贸、投资、观光、教育、文化及公共 关系方面

13、的深度交流。引进美国金融融资服务；引进美国科 技发明专利，在中国寻求合作、投资以及进一步的研发、生 产；引进美国法律会计机构；引进美国文化及艺术表演及展 示等 ?State offices and state exhibition halls of the U.S will be set up in CWA，T which will significantly promote bilateral exchange of business and trade, investment,sightseeing, education, culture and public relations.CWAT

14、will bring in American finance service; introduce American science and technology patents of invention to seek cooperation, investment and future R&D, production in China; bring in American law and accounting institutions; and bring in performance and exhibitions of American culture and arts, et

15、c.中国西部美国城的龙头项目是“美国产品展示交易中 心”，并综合商业地产开发修建酒店、大型联体商城、高尚 住宅区等，共同促进当地经济的 繁荣发展。 CWATis highlighted by APEEC, integrating commercial property development including hotel, mall, high-end residential community, etc., to boomthe local economic development.“美国产品展示交易中心”的建立为美国产品在中国市 场提供一个直接的展示、销售平台。该平台的建立缩短了美 国产

16、品在中国销售中间环节，节约产品流通成本，利用中国 保税区的售前免关税政策，提供短、中、长期定点展览及连 接中国百余个大城市的商贸服务代理。APEEC is to provide a direct exhibition and sale platform for American products in China market, whichwill cut down middle agents of American products in China, and reduce the circulation cost. By making full use of tariff exemptio

17、n policy in the free trade zone, it provides short, medium, and long-term fixed site displays and connects business and trade agents in over hundred Chinese big cities.“美国产品展示交易中心”是由美国联邦商务部及五十 个州政府协助并参与所组成的美国产品在亚洲的行销中心。 它的建立为直接缩小中美贸易逆差、引进美国金融融资服务， 两国民间的商业贸易和文化交流起到极大的作用。APEEC is an American product m

18、arketing centre in Asia joined and assisted by the US Department of Commerce and 50 State authorities. The establishment of APEEC will reduce Sino-US trade deficit, bring in American financing and play an important role in facilitating civilian trade, business and cultural exchange.篇三：跨境电商中英文商业计划书聚

19、洋 派 JUYANGPAI-JUYANGPAI.COM商业计划书Business Plan目录Contents要 1.执行纲 51.Summary . 51.1环境与契机 51.1 Environment andopportunity 51.2 产品与服务 71.2Productsand11文档收集于互联网，已整理，word 版本可编辑 .service 7析 1.3 市 场研究与分 71.3 Marketresearch andanalysis . 71.4 公司及战略 81.4Companystrategy 81.5 公 司 管理 1.5Companymanagement 1.6技术可行性

20、分析 101.6 Technicalanalysis 101.7 资 求 101.7demand feasibility金需Capital 102.环境与机 102.Environment and opportunity 102.1 各 种 环 境 的 基 本 情 况 102.1 Basic situation of various kinds ofenvironment 10状 2.2市场现situation122.2Themarket 12务 3. 产品与服service143.114orientation14义书签。Products义书签。4.3.Products3.13.2andSer

21、vice错误！错误！-H未定3.2-H未定析 错误！未定义书签4. Market researchandanalysis 错误！未定义书签4.1 市述 场概 204.1Marketoverview 204.2 目 标 市 场析 204.2Target marketanalysis 4.3市场定位 254.3 Marketlocalization 25市场需求预测 4.4 25forecasting4.4Marketdemand 254.5市场营销策略 274.5Marketingstrategy .4.6 具 体 执 行 方案 4.6 错误！未定义书签。Specificimplementati

22、on 错误！未定义书签5. 竞析 争分 335.Competitiveanalysis 335.1 SWOT 分析 335.1 SWOTanalysis 析 5.2竞争力 34analysis .5.2Competitive345.3分析结 395.3summary . 396.公司及略 406.ThecompanyandstrategicforcesAnalysisthe6.1 公司宗 406.1Companytenet 40念 6.2 公司经营理 406.2CompanyOperatephilosophy 406.3公司目标 406.3Companytarget 略 6.4公司战 41st

23、rategy6.4Company 41理 7.公司管 43 management 7.Thecompany. 437.1 核 心 管 理 层 经 理 工 作 职责 447.1 The core management manager jobresponsibilities7.2工 46Employees. 467.3服务流图 477.3Theservicechart 7.2flow477.4 价理 值链管7.4Value chainmanagement 48性分8. 技 术 可 行 析 52feasibility8.Technical analysis 52要技8.1 主 术 52Main8.1

24、 technology 52全技8.2 安术 8.2technology Security 538.3 技 术 维 护 与 开 发 的 人 力 资 源 548.3 Maintenance and development of human resources 548.4 总 结 548.4Conclusion 金需 54 9. 资求 错误！未定义书签demand 9.Capital错误！未定义书签。9.1量 目前资金需求错误！未定义书签9.1Current capitaldemand 错误！未定义书签。9.2 其 他 资 金 需求 55 needs9.2Other capital559.3 资 本 金 具 体 使用 错误！未定义书签。9.3Specific use o