HND商务文化与策略

1、Assessment task 1Outcome coveredAll outcomes (1-5)Section 1:(a).The PESTEL analysis heading are a framework in which environmental influence are categorized into six main types: political, economic, socio-cultural, technological, environmental and legal.1. P: political forces, as the political arena

2、 has a huge influence upon the regulation of business and the spending of consumers and other businesses. The political is including government stability, taxation policy, social welfare policies and the trade regulations.In our case of J D Wetherspoon plc, the Monopolies and Mergers Commission take

3、 a ruling about broken the tied house system, this ruling limited the brewer selling the beer and brewing the beer at same time. And the government pays attention for the disadvantage.2. E: economic forces, as the state of a trading economy in the short-term and long-term influence the wealth of a p

4、opulation. The economic is including interest rates, inflation, and disposable income and product seasonality and so on.About the J D Wetherspoon plc, in the start of twenty first century, J D Wetherspoon was facing much more competition. The retail licensing marking had adapted to the changes in th

5、e tied house system and other retail pub chains likeInRnesgaenndt Punch Taverns had been developing their businesses.And the supermarket began selling drinks also have influence on the company.3. S: socio-cultural forces. Such as religion and demographics impact upon product design and spending by c

6、onsumers. It includes lifestyle trends, education level, population demographics and social responsbilityIn the case, people more and more carefully to take attention on their health, so they began to reduce the wine drinking. Then J D Wetherspon plc develops a kind of low ethanol wine.4. T: technol

7、ogical forces, such as information technology influences production methods, and transportation influences market penetration and product costs. It will include speed of introduction of new technologies, innovations/developments and consumer buying options and so on.In the case, with the technologic

8、al develop; the beer can be bottled and selling in the market. Because of this, people aren t need to drink beer only in the pubs. This can decrease the sell share of the J D Wetherspoon.5. L: legal forces, such as product safety influences design, and trading practices influence how businesses cond

9、uct themselves in the market. It may include likeemployment law, healthy and safety, company law and consumer protection and so on.In the case, the government issued policies to limit the wine drinking, and the Monopolies and Mergers Commission take a ruling about broken the ' tiednouse system,

10、this ruling limited the brewer selling the beer and brewing the beer at same time. All of this legal force could have influence on J D Wetherspoon.(b).The analysis of the organization internal and external strategic environment is referred to as a SWOT analysis. SWOT is an acronym for strengths, wea

11、kness opportunities and threats. The SWOT analysis is a very popular tool with managers because it is quick and easy to learn.SWOT analysis for J D WethersponInternalStrength:1. Staff.2. Good service and environment.Weaknesses:1. Food.2. Service for children.ExternalOpportunities:1. Different pub br

12、and.2. Developing budget hotel.Threats:1. Other pubs compete.2. Government policy.6. in the case, J D Wetherspoon claimed that people are its best asset. 20% of senior managers began as bar staff or cleaners. The company provide lifelong training and adopt he staff suggestion, and communicate with t

13、hem, J D Wetherspoon provide quiet environment and the service are always satisfied the consumer demand, all of these can protect the company develop well.W: the food in pubs of J D Wetherspoon, it supports complimentary crisps with baguettes, this kind is bad for customers' health and it didn &

14、#39; t distinguish the Idegree, this might cause customer ' s discontented for the J D Wetherspoon. It also doesn' t have children ' s meals. This will let the customers oinaconvenient, and it may because the children are hurt. All of these can loss the customers.O: J D Wetherspoonis man

15、aging he pub style as 'quiet But. now, it acquired the Lloyds pub chain, J D Wetherspoon develop it as another style. This kind of pub music dazed outlets with a much stronger entertainment element and show TV programs, this can attract much more customers. The company also begun developing budg

16、et hotel, this can develop another market and increase the profit of J D Wetherspoon.7. J D Wetherspoon faced many computers, like Regent Inns, Punch Taverns and the supermarket. They will strive the share of market and the customer. The government policy also influences it. Like the limit of brewin

17、g and drink beer in the century of the city, this also can decrease the share of J D Wetherspoon.(c).Through a SWOT analysis an organization can assess its current position and makecomparisons with competitors in order to plan activities and resources appropriately. It is the first stage of planning

18、 and helps managers to focus on key issues. It is important remember when carrying out a SWOT analysis that it is not absolute.Simple rules for successful SWOT analysis like next:Be realistic about the strengths and weaknesses of the organization.Analysis should distinguish between where your organi

19、zation is today, and where be in the future.Be specific. Avoid grey areas.Always analysis in relation to the competition.Keep your SWOT short and simple. Avoid complexity and over-analysis.SWOT analysis is a kind of subjective and short term in its nature, so it can t useanalysis long-term situation

20、.For example, when you analysis the opportunities, you can think about: where are the good opportunities available to our organization？Section 2:(a) .1. Organizational culture is difficult to define precisely. A simple description is that itis a system of shared meaning between members of an organiz

21、ation or the way wethings here . It acts as the social glue which holds the organization together. Rchesear shows that the culture of an organization can significantly affect the way in which the company operates, particularly in terms of its effectiveness. Shared values become embodied in the organ

22、ization s ideology or philosophy and act as a quite toorbehavi and ways of dealing with anxiety.In J D Wetherspoon pubs, it says that people are its best asset. The company is satisfied the staff, so this is its organizational culture. It has a flexible training policy which enables people from all

23、kinds of different backgrounds to join the company. It is committed to lifelong training and it provides staff with opportunities to gain relevant qualifications such as those offered by the British Institute of Innkeeping, 20% of senior managers began as bar staff or cleaners.2. Basic assumptions at a very fundamental, almost subconscious, level tell employees how to perceive, think and feel about things. These are the elements of culture are unseen and not openly identifi