商务项目策划书写作格式范例

1、商务策划书写作格式 例4. Marketing Strategy:4.1PricePalace restaurant aimed at the United States white-collar workers so the price will at the market but at the beginning in order to enter the Chinese restaurant market rapidly it will be a penetration price.4.2PromotionPalace restaurant will have advertising c

2、ampaign. We will advertise in newspapers, magazines and on television, websites. The restaurant will have a sales promotion like in the first open week every customer will have a 20%discount. Try to gain favorable publicity and minimize negative publicity for the restaurant.4.3DistributionPalace res

3、taurant sell organic food dishes so it need to buy organic food from some farm near San Francisco to decrease the physical distribution fee. Besides, the restaurant will find a fixed and lasting cooperation to the farmers. Thus, farmers may give a discount to the restaurant which also can cut the co

4、st.4.4Product/ServiceWeare ready for operation of upscale restaurants, so weneed to have some American cultural traits, such as focus on the service and environment as well as on the food for some improvement etc. Palace restaurant sell organic food dishes, although organic food is expensive but qua

5、lity is guaranteed and organic food dishes are good for people 's health. This restaurant looks like the summer palace in Beijing which will provide an elegant and unique environment and attentive service.5. Operational Issues:Palace restaurant is a traditional Chinese diet culture restaurant, l

6、ocated in San Francisco ' s China Town. Tourism, the city's largest private-sector employer, is the backbone of the San Francisco economy. Thus I think the location will bring lots of benefits. Not only local people will come to the restaurant, but also some people who are travel and China T

7、own is one of the tourist spot. This restaurant looks like the summerpalace in Beijing which will provide an elegant and unique environment and attentive service. In this restaurant customers can enjoy a variety of Chinese food with different but fantastic and mouthwatering flavor. The farmers will

8、supply the organic material which is fresh and health. We also will pay attention to hygiene standards. For example, the U.S. Food and Drug Administration will be sent to the central kitchen management supervision. Once in a non-refrigerated food status 4 hours should be drained, packaging and trans

9、port links can not be errors.6. Human Resources Requirement:Advertised for 3 cooks, 5 waters, 1 cashier. Make an interview with the applicants. The cook can make traditional Chinese food. But it also welcome if he can create somedishes with American taste which will adored by American. The waters ne

10、ed to provide comprehensive, fast, accurate service. Besides they also need to wear traditional costume and wear smile on their faces. The cashier needs to Familiar with the cash register operations and proficient in the checkout equipment operating skills.The staff mayalso have sometraining and dev

11、elopment lessons so that they can performance better and have high turnovers. If the profit of the restaurant is good, they will have bonuses and higher wages.7. Financial Projections:The opening expenses may 300000 dollar. We can apply for loans from banks.7.1 Income statementAs a minimum, the stat

12、ement of comprehensive income shall include lineitems that present the following amounts for the period:7.1.1 revenue;7.1.2 finance costs;a single amount comprising the total of:7.1.6 the post-tax profit or loss of discontinued operations and (ii) the post-tax gain or loss recognized on the measurem

13、ent to fair value less costs to sell or on the disposal of the assets or disposal group(s) constituting the discontinued operation;7.1.7 profit or loss;7.1.8 each component of other comprehensive income classified by nature;7.1.9 share of the other comprehensive income of associates and joint ventur

14、es accounted for using the equity method;7.1.10 total comprehensive income7.2 Balance sheet7.3 Statement of cash flows.Cash inflows: restaurant incomeCash outflows: salary, the procurement of goods, utility bills, rent8. SummaryAcknowledgementsFirst and foremost, I would like to express my heartfelt

15、 gratitudeto my supervisor, Professor X, both for his intellectual guidance and for his warm and constant encouragement during the process of writing this thesis. With patience and prudence, he labored through drafts of this thesis and pointed out defects in my theorizing. Therefore, I owe all the m

16、erits in this thesis, if any, to him, though I am fully aware that the thesis might still contain some mistakes, for which I bear the whole responsibility.I am also very grateful for the opportunity to study class under my American teacher Katie Howardand Prof. So-and-so, teacher of Methodology. Mea

17、nwhile, I want to thank the College Library from which I got enough useful information, with the help of which I finished my paper.Last but not the least, big thanks go to all my classmates who gave me lots of helpful suggestions in eventually finishing this thesis.BibliographyGundykunst, W. & K

18、in, Y.Communicating with Strangers An Approach toIntercultural Communication M. New York: The McGraw-Hill Companies, 1997.Hornby, A. S. & Cowie, A. P.Oxford Advanced Learner 's Dictionary ofCurrent English (Fourth Edition 1989) M. Beijing: The Commercial Press / Oxford University Press, 1997

19、.Lightbown, P. Great Expectations: Second-Language Acquisition Research and Classroom Teaching J.Applied Linguistics , 1985, (6).Newmark, P. A Textbook of Translation (I) M. London: Prentice Hall (UK) Ltd., 1988.邓炎昌，润清语言与文化 M 北京：外语教学与研究， 1989 冯庆华实用翻译教程 M 上海：上海外语教育， 1997 黄海翔小议成语汉译英的形象处理 J 大学英语， 1999(

20、 1) 贾玉新跨文化交际学 M 上海：上海外语教育， 1997 宋志平语用翻译与习语误译分析 J 外语与外语教学， 1998(7)参考文献的格式说明：1. 英文文献在前，中文文献在后，均按照字母顺序排列，不加序号。2. 参考文献的基本格式为：作者书名出版地： ，出版年3. 中英文参考文献类型以单字母标识（外加方括号）。专著为M,论文集为C,论 文集中析出文献为 A, 报纸文章为 N, 期刊文章为 J, 学位文章为 D, 研究报告为 R, 标识不明文献为 Z.4. 英文参考文献格式： 一人撰写的著作：作家的姓在前，名在后Swell, Arthur. Katherine Mansfield-A C

21、ritical EssayC.New Zealand:Unicorn Press, 1936. 两人撰写的著作：其中第二位作家不用颠倒，即第二位作家的名在前，姓在后 Leech, G. and M. Short. Style in Fiction: A Linguistic Introduction toEnglish Fictional Prose Foreign Language M. Beijing: Foreign Language Teaching and Research Press, 2001. 三人及以上撰写的著作：只需写出第一位作家，其余用 et al.表示Chiu,Aman

22、 et al. Dictionary of Contemporary English Z,2 nd ed. Shanghai: The Commercial Press, 1998. 选集：主编用ed.表示Warnar, Alan, ed. Advanced English Z. Shanghai: Fudan University Press. 2002. 译著：翻译用Trans.表示Flaubert, Gudtave. Madame BovaryZ. Trans. Gerard Hopkins. New York:Dell Publishing Company, Inc.,1959. 多人

23、合著选集中的一篇文章Halliday, Michael. Linguistic Function and Literary Style: an Inquiryinto the Language of William Golding's The InheritorsA, S. Chatman,ed. Literary Style: A Symposium C. Oxford: Oxford University Press, 1971. 作家论文集中的一篇论文Woolf, Virginia. A Terribly Sensitive Mind A,The Essays of VirginiaWoolf C, Vol.4. London: The Hogarth Press, 1994. 学术期刊中的论文Miller, Hillis J. and Jin Huimin. The Permanent Rhetorical Reading