Fresh-Cut Fruits and Vegetables

1、Fresh-Cut Fruits and Vegetables Market & Consumer InformationU.S. Fresh-Cut Produce Is An Estimated $27 Billion Market and Sales Are IncreasingU.S. Market Size:U.S. retail* sales growing for fresh-cut fruit and vegetablesFresh cut fruit retail sales increase 2021-2021: +10.3% dollars, +13.9% vol

2、umeFresh cut vegetable retail sales increase 2021-2021: +5.5% dollars and volume Fresh-cut produce accounts for 16% of total retail produce salesFoodservice accounts for the larger share of fresh cut sales (60%)Source: Freshcut , UC Davis 2021 Study, Roberta Cook “Trends in the Marketing of Fresh Va

3、lue Produce and Fresh-Cut/Value-added Produce; Nielsen 52 weeks ending July 13 2021 *Select US RetailersNote Retail includes all grocery retail channelsShare of U.S. Fresh-Cut Fruit & Vegetables by Category in RetailMixed fruit, apples, pineapple and watermelon account for the largest dollar and

4、 unit share of fresh cut fruit sales in U.S. grocery retailExcluding bagged salads, carrots and mixed vegetables account for the largest dollar share of fresh cut vegetable sales in U.S. grocery retailShare of U.S. Fresh-Cut Fruit & Vegetables by PackagingFresh-cut fruit packaging types and shar

5、e of sales:Fresh cut with no preservative (72.4%)Characteristics include chunk, cubed, cored, cup, cut, wedge, spear, sliced, boatTray with plastic overwrap (19.3%)Jars & cups with fruit in juice (8.2%)Sold in a plastic cup or jar fruit in juice or preservativesFresh-cut vegetable packaging type

6、s and share of sales:Side dish (54.6%)Can often be cooked in the microwave directly in the bagTrays (19.4%) vegetable only with or without dipMeal prep (17.2%)Diced, sliced, chopped and shredded items ready to incorporate into a meal or recipeSnacking (8.8%) single serve (5 oz. or less) typically fo

7、r on the goSource: FreshFacts on Retail Q2 2021 Vegetable excludes bagged saladsAside From Convenience, New Eating Occasions & Quality Also Drive Fresh Cut Purchases in the U.S.Fresh-cut produce offers consumers value for the following reasons:Convenience it is the #1 reason for purchaseGrab &am

8、p; go is needed for busy familiesShifting consumption patterns more grab & go needed for breakfast & snackingOption for a side dishQuality consumers know fresh-cut produce is ripe vs. figuring it out with the whole item Barriers to consumers purchases of fresh-cut include price, poor quality

9、 from past experience and limited shelf lifeRetailers and Foodservice providers also find value in fresh cut produceFresh-cut reduces labor costs, stabilizes price and offers consistent sizing & supplySource: Euromonitor International; Fresh Cut Magazine Jan 2021 “Food for Thought: Experts offer

10、 snapshots on fresh-cut industryFresh-Cut Produce In the U.S. Appeals To More Affluent, Upscale Consumers As Well As “Healthy Living FamiliesWho consumes the most fresh-cut produce in the U.S.?Affluent and suburban consumersUpscale urban consumers“Healthy Living Families - households with children ranging from lower income to a