TulipInn品牌标准

1、品牌标准培训Tulip Inn Brand StandardsAugust 2014目的： 了解认识Tulip Inn 品牌的酒店标准并最终能够落实在各个单店里，实现品牌标准化和质量的统一化管理。1.Bathroom 浴室 浴室不小于4 m 淋浴设施 通风设备 吹风机 可以的话增加额外的毛巾 Bathroom size of minimum 4m Bath or shower Ventilation Hair dryer Possibility to obtain extra towelsMandatory Mandatory 标准配置标准配置 设立无障碍通道 浴室内的房间大小可允许轮椅进入并

2、将房门关闭 浴室门是可滑动的或是向外打开 浴室内部布局应允许轮椅外侧旋转到浴室和厕所内 Barrier-free access Room inside the bathroom to enter in a wheelchair and close the door The door to the bathroom should slide or open outwards Inside the bathroom, layout should allow for lateral transfer to the bath and WCBATHROOM FOR DISABLED BATHROOM F

3、OR DISABLED 残疾人浴室残疾人浴室 淋浴组件：地板配备便携式座椅，配备有个烫伤警报。 吹风机在梳洗位置的安装且必须遵守残疾人士的法规 须配备可视警报。在紧急情况下，还需有声音警报。 Shower unit: level floor type with portable seat. A scald guard is required Hair dryer unit to be mounted in a vanity area location to comply with regulations for the disabled Visual alarm required in add

4、ition to so ound alarm in case of Emergency Bottles and items Bottles and items 瓶装用品瓶装用品 印有Tulip Inn商标的200毫升沐浴液 印有Tulip Inn商标的2合1洗发水 20克肥皂 底座 生态墙面支架-洗手液（如若有瓶装则例外） 生态墙面支架-洗发沐浴液（如若有瓶装则例外） Shower gel bottle 20mL Tulip Inn branded 2-in-1 shampoo 20mL Tulip Inn branded Soap 20g Tray Ecosource wall bracke

5、t - gentle soap (except if there are bottles)Ecosource wall bracket - hair & body gel (except if there are bottles)Branded items & Identification elements 品牌标识物件 MandatoryMandatory标准配置标准配置: 带包装漱口杯 带有保护环境标准的浴帽 牙具套装 （如有所需） 剃须套装 （如有所需） Nice to Have Nice to Have 最佳配置最佳配置: 棉签/护理套装/指甲锉/面巾Wrapped t

6、ooth glassEnvironmental sign Shower capDental set (upon request)Shaving set (upon request)Cotton buds/Vanity kit/Nail file/Face towelAccessoriesAccessories配件配件2.Business activities 商务活动 Mandatory Mandatory 标准配置标准配置: WiFi 无线网络 Nice to Have Nice to Have 最佳配置最佳配置: 装有宽带和信用卡功能的公用电话 传真机，打印机，复印件，台式电脑，笔记本电脑

7、 笔记本充电器 打印设备/ 扫描设备 Public phone(s) with broadband Internet connection and credit card facilities Fax, printer, copier, computers, laptops Laptop recharging station Printing facilities/ Scanning facilities Business activities商务活动 3.Meeting room 会议室 电脑插座 投影屏（手动操作或自动） 高速有线和无线网络 休息区域（根据会议室的人数容纳量） Comput

8、er jacks Projection screen (operated manually or electronically) High-speed wired and wireless Internet Breakout area (adapted to the number of people that can hold the meeting room)Mandatory Mandatory 标准配置标准配置 电话 笔记本电话和投影机 （如有所需） 高影投影仪和可切换别用灯泡 DVD机，蓝光播放器和监视器（如有所需），麦克风 活动挂图 残疾客人通道Telephone pointsLap

9、top and beamer (upon request)Overhead projector with switchable spare bulb (upon request)DVD, Blue-Ray player and monitor(s) (upon request) Microphones Flip chartsAppropriate access for disabled guestsNice to HaveNice to Have最佳配置最佳配置 AccessoriesAccessories* * 配件配件 Mandatory Mandatory 标准配置：标准配置： Pens

10、/pencils 钢笔/铅笔 Printed itemsPrinted items* * * 印刷品印刷品 Mandatory Mandatory 标准配备标准配备: Notepad A5 (FSC available) A5笔记本 Sales folder (FSC available) 文件夹 Nice to HaveNice to Have最佳配置最佳配置: 。Meeting name card 会议名片Branded items & Identification elements 品牌标识物件4.External 外部 良好维护酒店立面和外观 保证外部的灯和停车场指示灯等正常工

11、作 拥有私人停车场或公共停车场通道 酒店的独立通道 （同楼层有餐厅或是酒吧的情况下） Well-maintained facade and exterior Exterior lights and car parks lights work properly Private parking or access to a public parking Independent access to the hotel (in case there is a restaurant or a bar at the same level)MandatoryMandatory 标准配置标准配置 提供残疾人停

12、车位 如若有需，为残疾人提供专门的斜坡道或是运输行李通道 Provision for parking spaces for the disabled Ramped areas for disabled and / or transport or baggage where necessaryNice to HaveNice to Have最佳配置最佳配置 MandatoryMandatory标准配置标准配置: 酒店方向指示标牌 酒店品牌标志&屋顶标示 酒店品牌标志&入口标志 场地酒店品牌标志（方向指示） Directional signage to reach the hote

13、l 1 branded & visible signage at top of the building 1 branded & visible signage at the entrance On site branded signage (directional signs)Signage 标志 AccessoriesAccessories* * 配件配件 Mandatory Mandatory 标准配置标准配置: 酒店品牌旗帜或横幅 建筑入口处展示集团成员板 1 brand flag or banner Membership plate at the entrance o

14、f the buildingBranded items & Identification elements 品牌标识物件5.Leisure 娱乐设施健身中心（配备心血管健身器材，24小时门卡）SPA/桑拿 /土耳其浴网球课程/壁球课程高尔夫/单车游泳池 （救生员）/台球室/保龄球单车区域/私人沙滩儿童玩耍区域Fitness Centre (with cardiovascular gym equipment, 24h/24 access card)SPA/Sauna / Turkish bathTennis courts/Squash courtsGolf /Mini golf/Ridi

15、ng/BowlingSwimming-pool (with life guard)/Snooker room facilityBicycle area/Private beachPlaying area for children with at least two tacklesNice to HaveNice to Have最佳配置最佳配置6.Service 服务设施 运动课程 水上运动 日光浴床位 & 垫子 按摩& 美容美发 客用洗衣房 儿童日托中心 Sport lessons Water sports Sun beds & mats Massages &

16、treatments Beauty care Hairdresser Laundry for guests Daycare for childrenNice to HaveNice to Have最佳配置最佳配置7.Lobby 大堂Mandatory Mandatory 标准配置标准配置:大厅至少50 m休息区域公共领域配备WiFi 和报纸Nice to HaveNice to Have最佳配置最佳配置: 电视TV （无声新闻频道）擦鞋机 （尽量位于大厅或房间内的隐蔽位置）Mandatory Mandatory Lobby size minimum: 50mLounge areaWiFi +

17、newspapers in common areasNice to Have Nice to Have TV (a news channel with no sound)Shoeshine machine (in a hidden place in the lobby or in the restrooms)Lobby大堂 Printable identification elementsPrintable identification elements主要识别元素主要识别元素 Nice to Have Nice to Have 最佳配置最佳配置: Web corner frame 上网提示板

18、 Tulip frames Tulip 相框Branded items & Identification elements 品牌标识物件8.Reception 接待 电子欢迎屏 椅子或扶手椅 提供行李手推车 可用传真 提供给客户的旅游信息 TV screen for Welcome screen Chairs or armchairs Provision of luggage trolleys Fax available Tourist information available to the customerMandatoryMandatory标准配置标准配置 提供婴儿设备：高椅，喂

19、食设备，食物，更换毯子 Provision of baby equipment: high chair, equipment for heating food, changing matNice to Have Nice to Have 最佳配置最佳配置 Mandatory Mandatory 标准配置标准配置:旅游合作伙伴框前台放置品牌宣传手册个人徽章电子房门卡Nice to Have Nice to Have 最佳配置最佳配置:欢迎毯每种语言的旗帜徽章塑料购物包Partners travel frameCounter display for branded brochuresPersona

20、l badgeBranded key card electronic door lockWelcome carpet/Flags for badges (per language)Plastic shopping bagBranded items & Identification elements 品牌标识物件 MandatoryMandatory标准配置标准配置: 品牌系列海报 全球金郁金香富来会目录 使节会宣传单（包含英文） 富来会宣传单（包含英文） 会员卡 Branded chain posters Worldwide Golden Tulip directory Flavour

21、s flyers (minimum in English) Ambassador Club flyers (minimum in English) Flavours membership cardsMarketing collaterals Marketing collaterals 营销网络营销网络 Mandatory Mandatory 标准配置标准配置: 电子欢迎屏 电子邮件含标识的署名 Welcome screen Branded e-mail signatureNumerical identification elementsNumerical identification elem

22、ents 电子标识电子标识带有标识的房卡套（2到3折）酒店品牌宣传册 （当地语言+英语）印有品牌标志的传真单（如有所需）标准信笺UVH 信笺 （包括销售条件） 如有所需信笺第二页Branded key card holder (2-panel or 3-panel )Branded hotel brochures (FSC available) （min in English)Branded fax template (according to your needs) Letterhead STANDARD (FSC available)Letterhead UVH (including sa

23、le conditions) (FSC available) (according to your needs)Letterhead second page (FSC available) (according to your needs)Printed itemsPrinted items 印刷印刷物件物件问候卡酒店双面指引卡酒店信封EA5/6, C4 和C5 带或不带窗口的信封 （如有所需）客人意见薄宾客留言单行李寄存牌With compliments (FSC available)Business card 2 sided (FSC available)Branded envelope

24、(FSC available):EA5/6, C5 and C4 envelope with or without window left (according to your needs) Guest comment letter (FSC available)Message form (FSC available) Luggage label (FSC available)Mandatory Mandatory 标准配置标准配置 Gift voucher 礼品代金券Nice to Have Nice to Have 最佳配置最佳配置9.Corridors 走廊 标志配置标志配置: 室内品牌

25、标志 Branded indoor signage 水牌： Seminar frame 研讨会指示框 Restaurant frame 饭店指示框 Leisure frame 娱乐指示框 Tulip frames Tulip 品牌框Corridors走廊10.Hall 大厅 MandatoryMandatory标准配置标准配置: 以书面的形式告知客户获得额外服务的条件 可使用的公共卫生间 Conditions of access to additional services are made known to the customer in written way Accessible pub

26、lic toilets Nice to HaveNice to Have最佳配置最佳配置: 会议室信息（最好为电子信息） 行李服务（送至客房） Meeting information (preferably digital) Porter-service (luggage to room)Hall 大厅11.Lift 电梯 Mandatory Mandatory 标准配置标准配置: 电梯最低要求：3层楼 每个楼层按键下必须标明房间号数 Lift minimum requirement: from 4 levels (3 floors) Room numbers are to be indica

27、ted next to each floor button Nice to HaveNice to Have最佳配置最佳配置: 电梯房的装潢必须与酒店的装潢风格一致 Lift cabin decoration should fit with the total design of the hotel Lift 电梯12.Bar 酒吧 音频： 酒吧音乐必须要与酒吧概念相符 装饰主题和特殊照明效果通常要与普通照明相融合 重点照明应用于需要特殊显示和照明的地方。比如酒架、 沙拉吧、 自助餐桌和收银员站等地方 休息区域：如有私人阳台，建议至少50平米 Audio: music in bar Loung

28、e to be consistent with bar concept Accent lighting is used for special displays and functions such as lighting in wine racks, salad bars, buffet tables and cashier stands A decorative theme and special lighting effects are generally intermixed with the standard lighting Lounge bar: if private terra

29、ce, 50m2 minimum is advisedNice to Have Nice to Have 最佳配置最佳配置 Mandatory Mandatory 标准配置标准配置: Cocktail stirrer 鸡尾酒搅拌器 Coaster 杯垫 印有品牌标志的的纸质餐巾：3选一： 餐巾尺寸39 x 39 餐巾尺寸32 x 32 餐巾尺寸24 x 24 Tulip frames Tulip 框 F&B Bill A5 (FSC available) 餐饮部账单AccessoriesAccessories 附件附件13.Restaurant 餐厅 在餐厅入口处展示至少2种语言以上的

30、餐厅菜单 标明开业时间 保持室内室外的清洁度 自助餐或是早餐必须包括至少9种以上的菜品 午/晚餐：至少保证2种欧洲主菜 Menu presentation at the exterior entrance of the restaurant (in 2 languages) Opening hours are shown Cleanliness inside and outside Buffet or A la carte breakfast with minimum 9 products Lunch / Dinner: at least 2 continental dishes (main

31、course)MandatoryMandatory标准配置标准配置 设备应隐藏在客人视线内 衣架如衣帽房关闭 在餐厅员工和客人分开的区域内供应的欧式早餐 可为主题餐厅或是高级美食餐厅 具备相应水平的背景音乐 Branche 酒吧和休息室一体化餐厅 Equipment concealed from guest view Coat racks if separate cloakroom is closed Continental breakfast served in the restaurant, in a separate area of inflows and outflows of cli

32、ent and staff Can be themed restaurant or gastronomic restaurant Suitable background music with an appropriate level BRANCHE Restaurant, Bar & Lounge ConceptNice to Have Nice to Have 最佳配置最佳配置 Mandatory Mandatory 标准配置标准配置: Cocktail stirrer 鸡尾酒搅拌器 Coaster 杯垫 印有品牌标志的的纸质餐巾：3选一： 餐巾尺寸39 x 39 餐巾尺寸32 x

33、32 餐巾尺寸24 x 24 Tulip frames Tulip 框 F&B Bill A5 (FSC available) 餐饮部账单AccessoriesAccessories 附件附件14.Room 客房标准客房（含浴室）最小尺寸：18m至少10%的客房拥有酒店互连设置床床:单人床: 1000mm 宽 x 2000mm 长标间床：2 x 1000mm 宽 x 2000mm 长, 双人床: 1800mm 宽 x 2100mm 长，适用于Tulip Inn的标间和套房 Minimum room size of Standard guestroom incl. bathroom: 1

34、8m Minimum 10% of guestroom interconnecting sets Bedding: Single: 1000mm width x 2000mm length Twins: 2 x 1000mm width x 2000mm length, linked withVelcro Double: 1800mm width x 2100mm length (for standards rooms and suites at Tulip Inn)Mandatory Mandatory 标准配置标准配置Duvet (advised outside Europe) 羽绒被（非

35、欧洲区）Additional blanket (upon request) 附加毛毯 （根据需要） Additional cushion (upon request) 附加垫子 （根据需要）Air-conditioning 空调Writing desk 写字桌Flat screen TV with international channels 含国际频道的平板TVOption of paying channels 游戏频道选项Luggage rack 行李架foldable and fixed Bedside table折叠式和固定式的床边桌Phone 电话/WiFi 无线网络At least

36、 one chair for single rooms, 2 chairs or 1 chair and an armchair in double rooms 单人房至少有一个椅子，双人房至少有2个椅子或1个椅子和一个扶手椅1 desk chair 1套桌椅Full length wall mirror 全长挂墙镜/Reading lamp at bedhead 床头阅读灯配备10支衣架的衣柜婴幼儿用品亚麻储存品桌上聚光点闹铃迷你酒吧逃生疏散示意图 Closed closet equipped with 10 hangers Equipped for baby / children (upon request) Storage for