BEC中级口语复习资料

1、希品田0川Whats important when ？1. Monitoring the quality of service providedFeedback from the customersA: Feedback from the customers is very important because feedback can reflect the opinion of the customers on the quality of your service. To get this feedback a.s.a.p. and analyze it carefully is very

2、 helpful. From this feedback you can know what your customers think of your service what they are not satisfied with and how they like you to improve the quality of your service. Once you know what your customers want you will have a clear objective to improve or maintain the quality of your service

3、 and your monitoring will be more effective.A: when we monitor the quality of service provided we must first check our sales figures. Sales figures is one of the most important factors in testing if the service you provide has high quality and if the customers are satisfied with your service. If you

4、r sales figures continue to grow that means you succeed in maintaining the quality of your service and your customers are confident when choosing your service. If there is a sudden decrease in your sales figure that will probably mean that you are now in trouble and the quality of your service is de

5、clining or undermined by some factors of uncertainty, which means you have to check the whole quality-control system to find out where the problem is.2. Choosing a new sales agentA: we should first consider the experience of the agent we choose. The more experience the agent has the more chance he o

6、r she will have in dealing with sales. An experienced agent has profound knowledge on sales and is very professional in promoting sales and selling goods to customers. Furthermore experienced agent may have established his or her sales channels or relations which are the key factors to the success o

7、f sales. They can help you to enter or open up markets quickly and effectively which will save a lot of your money orenergy.of contactsA: we should first consider the number of contacts our agents have. The more contacts they have the more sales channels they may have established before. As PR is ga

8、ining its importance nowadays an agent with frequent contacts with both customers and clients is more urgently needed to help us compete with our rivals and win in the highly-competitive market.AttractivenessA: in order to plan the layout of a new store we must improve the attractiveness of our stor

9、e. The layout of the store should reflect our value and concept and should be in harmony with the environment we create. It will make our customers feel comfortable when they are shopping or visiting our store. We must introduce more customer-friendly design and use them in the layout of our store t

10、o ensure that every customer visiting our store is satisfied with the convenience we bring to them. In a word we must spare no efforts to enhance the attractiveness of our store.Security of goodsA: of course we should first take the security of goods into consideration. It is our hope that every cus

11、tomer visiting our store can feel comfortable and we are reluctant to see any customer be hurt due to the neglect of security of goods. For example goods such as cosmetics or kitchen utensils which are not suitable for children to touch will be place at a relatively safe place and attached with labe

12、ls warning the potential dangers. Goods which are placed at high places will be watched closely by our staff especially when our customers touch or remove them.4. Aiming to reduce staff turnoverincentivess failingA: in my opinion financial incentives are the best way to reduce staff turnover. Accord

13、ing statistics almost two thirds of the staff turnover occurs due to the company the financial situation of the staff. In addition most of the excuses the staff can find to explain why they will quit are related to poor financial situations. We can establish an incentive system within the whole comp

14、any to reward those who are willing to stay with us and make their due contribution to our company. Thus we can stimulate our staff and reduce to a large extent the staff turnover.Career structureA: by planning a complete career structure for our staff we can successfully reduce the staff turnover o

15、f the company. Every staff of our company hopes to have a bright future in our company and they are keen to see that after a period of hard work they finally achieve something or get some position which they deserve. So we can set a clear and complete career structure for th em in advance to elimina

16、te any suspicion of our staff that they won paid special attention within the company. Thus everyone in the company can have a clear objective ahead of them and they will of course strive to their goals without any thought of leaving us.5. Setting prices for new productsProduction costsA: when we se

17、t prices for new products we should first consider our production costs which are an important factor in pricing. I t is no doubt that any newly-set price of any product should atleast cover its production cost. Otherwise you wont gain any profits from your product. So wemust calculate the productio

18、n costs carefully before we could set price. The production costs should include the cost you have on the purchase of the raw material the cost occurs in the production line and the cost you have in the packaging promotion and after-service.Competitor s priceA: the best way of setting prices for our

19、 new products is to find out what price our competitor sets for the products in the same catalogue with ours. It is no doubt that our competitor has carried out a complete market research on the pricing of it products before it sets their price. We can make use of it and what we have to do is to kno

20、w their price compare it with ours and set our own one. It is obvious that we can save our money and energy we will have to spend on the market research and the whole pricing procedure we now follow is very fast and effective.6. Dealing with complaints from clientsOffering an apologyA: the best way

21、to deal with complaints from your clients is to offer them your apology in which you explain in detail what causes them to make their complaints and express your sincere apology to them in order to get their forgiveness. Of course if what they complain about is true you should also offer some compen

22、sation in your apology which can make your customers feel valued and believe that any inconvenience you have caused them is never going toSuggestinghappen.a solution to the problemA: after you receive your customer s complaint you should immediately write to them suggesting a solution to the problem

23、 which should be very specific and explains in detail what you are going to do for the problem. Generally your customers will probably prefer compensation a refund or a change of your products or service. So make sure that your customers will have a clear idea of what they could receive. Besides you

24、 should make your promise that this kind of problem won t happen again and express your hope that your customers can maintain the relationship with you after this unhappy accident.7. Exporting goods or services for the first timePersonal contactsA: when we export goods or services for the first time

25、 we can contact people we know in the business circle. Being newcomers we might not have the established markets or channels for us to export goods or services. We can overcome the difficulty by communicating with our friends or acquaintances that are doing business now and familiar with the situati

26、on of themarket you want to enter.advice希品viZp川-A: Being the first time you export your goods you are not very familiar with the procedures you should follow in exporting and the situation of the market you want to enter. It is very important then for you to ask experts in your company for their pro

27、fessional advice. They are experienced businessmen whose advice would be valuable for you to take and whose experience would be precious for you to learn from. You can avoid making mistakes that often occur on the freshmen and thus save your time and energy.8. Aiming for promotionQuality of performa

28、nceA: if you want to get promotion it s important for you to show your employers the high level ofyour performance. The quality of performance is always used to test the ability of the candidates who will be promoted within the company so you must pay attention to your own performance such as your a

29、bility to communicate and co-operate with others; your ability to deal with the current job; your ability to control and manage your staff as well as your ability to handle crisis when they occur. Your employer will be satisfied if you can show him or her such your abilities and then you will get a

30、better chance to be promoted.Company loyaltyA: your boss will take consideration of your loyalty when deciding whether to promote you or not so try your best to show your loyalty to your company and make sure that you do have such loyalty which demonstrates an employee s quality and attribute. It is

31、 the fact that a company won t give chance to the employee who may always disgruntle and complain or even undermine his or her company.9. Choosing transport for a business tripA: as a businessman you have to consider the convenience of the transport you choose for your business trip. The key element

32、 of the success of your business is the time. In order to save your time and arrange your agenda more effectively you must choose the most convenient transport which can make you arrive at your destination a.s.a.p. and without any delay.Cost-effectivenessA: there is an old saying in business. That i

33、s money matters. So you have to consider the cost that may occur when you select transport for your business trip. It is not wise to choose those transporting tools whose cost is beyond your budget. Expensive transporting tools can inevitably increase your cost even before you do a business, which w

34、ill take up a large proportion of your budget or even make you fail to meet your targets. You should never allow this kind of cost to ruin your whole business.10. Planning an advertising campaignMarket research希品vi/p川-A: market research is very important when we plan an advertising campaign. Since i

35、t is the first time we plan the advertising campaign we are not clear about the situation in the market especially our potential customers tastes for advertising. Therefore we can carry out a marketresearch to find out which form of advertising our customers like best and what our customers expect f

36、rom our products. With the understanding of these we then conclude the information in our advertising to give our customers a impression that our advertisement is very attractive and the products it promotes are just what they want.Selecting appropriate mediaA: to select an appropriate media is the

37、fist and most important step when we plan our advertising campaign. The success of our advertising depends on the effectiveness and the popularity of the media we choose to promote our products. This media must have a lot of audience or listeners and must be very influential. For example it should b

38、e a nation-wide or local newspaper with a large circulation. Only to choose this kind of media can we ensure that the greatest possible majority of people can have the access to our advertisement which will directly affect the sales of our products. In addition this kind of media usually has great i

39、nfluence on the public s opinion. Therefore they can help us to create a positive image of our products to the public.11. Considering a career changeFuture study or trainingA: top consideration should be given to future study or training when we consider a career change. The career you are intended

40、to change should be able to provide you with the chance for your future study or training which is very important for you if you want to achieve high success in your work. If the career fails to offer you any chance to study or get trained that means you are unlikely to develop yourself fully in thi

41、s career and you should not hesitate to change it. As an employee you should choose the career that can allow you to develop your potential and that can promise you a better future both in your work and your study.Opportunities for future promotionA: as an employee the opportunities you can get for

42、future promotion from your career is very important and therefore should be your first consideration. For most of us who starts our career our dreams are all about getting promotions, taking more and more responsibilities and finally reaching the top of the management. In order to realize these drea

43、ms we employees need a company or an organization that can provide us with plenty of career opportunities and sound environment. In a company where such opportunities are rare it is impossible for you to realize your dream. In addition a lot of your precious time will be wasted. Remember: more oppor

44、tunities better future.12. Selecting staff for promotionto work希品viZp川-A: we should of course consider the staff who hold positive attitudes towards their work as the candidates for promotion. Positive attitudes allow people to have a correct understanding of what they are doing so that they can dev

45、ote themselves to their work which will lead to a better performance and a better result. In a company the best candidates for promotion are usually those who are willing to do their jobs take their responsibility and make their commitment.Current performanceA: The only criterion when we select staf

46、f for promotion is his or her performance. Performance demonstrates your employee s ability to sell products proiorte products communicate with your clients and deal with crisis. All of these abilities are what you and your company need in many fields of your business. Therefore when you promote an

47、employee who might become the core of the management of your company it is important for you to consider his or her performance. In addition judging an employee by his or her performance in itself is also an universally-recognized rule applied by many companies in promoting their staff.13. Entertain

48、ing clientsTypes of activitiesA: we must choose appropriate types of activities to entertain different clients. Different clients have different tastes interests and hobbies. In order to make them feel satisfied and comfortable we must choose the activities they prefer and are interested in. For exa

49、mple if you find your client has a taste for art or music then take him or her to a concert. If he or she is a sports fan take him or her to the sports event. Besides we seek to find chances to do business with our clients while entertaining them. Therefore we must first create a sound environment i

50、n which we can discuss our business comfortably. Different types of activities can help us create different environments. No place is more suitable than a gulf course where you can possibly sign a contract successfully while enjoying playing games with your clients. And no place is more suitable tha

51、t a stadium where you can negotiate the import of your sportswear while experiencing the excitement of the match.CostA: entertaining clients is just one of our approaches to enhance the relationship with our clients. So it must be cost-effective and there is no point of spending our money on it. Whe

52、n we entertain our clients we must first ask ourselves what kind of activities we can afford to entertain them and what kind of activities is unnecessary for us to choose. Spending too much money on client entertaining will exert heavy burdens on our company.14. Choosing retail premises to rentA: lo

53、cation plays a very important role when we choose retail premises to rent. In fact the premises we choose will become our store shop or branch in the future. So it should be at least located in the downtown area or near the high-street facilities where we can easily find- 希品 田0川t have to、our custome

54、rs and promote our goods. A good location itself is a good advertisement and can help us to increase our sales to a large extent. In addition a good location means an easy transportation which can make our goods delivery fast and convenient. We don about any delay caused by isolated location of our

55、shop.Length of contractA: the longer we sign the contract the less the rental we will have to pay in a fixed period. A ten-year contract will only cost you half of the money a five-year contract could cost you. Therefore we will definitely consider the length of the contract. Before you rent the pre

56、mises decide if you want to do a long-term or short-term retail business. Then decide the length of your contract. Generally speaking the renter will prefer the long-term contract.15. Deciding on packaging for productsmageA: the packaging of our products is in fact a kind of advertisement for our pr

57、oducts. So when we decide on packaging for products we must first consider if the packaging can reflect the image of our products. It must best represent the quality of our products through its design and layout which can attract our customers to buy our products. The packaging should show the disti

58、nctive features of our products so that every customer can have a better understanding of our products after just taking a look at our products. And we should make sure that the customers can identify our products immediately through the packaging.Production processA: the production process decides

59、the physical characters of your products. Whether they are made of metal glass or wood. Because of these characters you have to select different kind of packaging. For example being fragile your products made of glass should be packaged in a soft container which can stand the impact of collision. Your wood products should be kept in the anti-wet and anti-mold pack