罗技的绩效指标设计方案分析（英文版）

1、 , - , - n : n n n n & n & - a : ReturnsOften 10% of outbound or moreSlow processing throughput : ( ) ( ) () : Price Erosion CurveCategory: Disk Drives02040608010012012345678910 11 12 13MonthPercent of List PriceHard driveOptical driveR/W DVD : . 507525100125150TimeNPIEOL4-6 months6-12 months12+ mon

2、thsStill further erosion with negative PPVFurther erosion with returns, freight, and collectionsTypical Margin Erosion with Manual Dispositioning2. - , s, 3. 4. 5. a 1.Move to a systematic process: continuously identify and disposition excess as early in the cycle as possibleInactive ExcessPre-obsol

3、ete Excess (replacement developed but not released)Channel ExcessObsoleteTarget Margin Recovery 3 1. 01020304050607080900-90 Days91-180 Days181-365 Days365+ DaysPer Cent Inventory % 3 2. : Inventory ThresholdProduct Life Cycle / ConditionActiveEOM, EOLActiveEOM, EOLActiveOpen Box DefectiveReview Cyc

4、leMonthlyMonthlyBi-WeeklyBi-WeeklyWeeklyWeeklyWeeklyProcess OwnerSalesSupply ChainSalesSupply ChainSupply ChainSupply ChainSupply ChainDisposition ProcessWCTBid Sales IntranetWCTBid to Approved BrokersRe-balance; hold Sales-InWCT In-Channel Direct LiquidationRe-BalanceWCTBid to Approved BrokersWCT T

5、est / Repair / LiquidateFinished GoodsReturnsChannel Inventory 8 weeks 1 week 12 weeks = + * ( + ) *: $40M, : : $286k : $400k : $ 400k : $300k$1,386k+1%*($40M + $30M)= $1,386k + $700k , $2M3 3. $60$0$40$0$0$20$40$60$80$100$120Q1Q2$Ms* : A 1. / 2. 3. ( ) ( ). n s 80% $ 4.( “ - ” )5. / 6. ? 7.: 8.: 9.

6、: + 3p 10. . , a ( “ ” ) Distributor List Price(SKU1)n =1nDistributor List Price(SKU1)-WCTbid Market Intelligence Price (SKU1): , 12 s 80% ( ). 12 a . . . a . () * (1 ) (000,000) () : : , , : : : , , , s, 3s, 4ss, sCollection:HouseholdCommercialChannelProduct Re-saleTreatment, Recycling, DestructionCompliance Reporting and AuditingProduct Recovery ManagementWEEE Conclusions & Recommendations1.Go after at-risk inventory before it becomes E&O2.Metrics matter