业务招聘笔试试题

1、1 1 / / 5 5业务考试考题The Account Management festIf y(MIever (hcxight you wanted to be advertising acccxjntexecutive, (his jiuy be the txsl ctuncc you II tvx?r to proveVXJhave the talent.(dcxzsn t matter whut else vou vc been doing, or even itvou vc newr tuken jn udvenising or marketing course- TTiis is

2、your chanceto ucr into 2Jvcrti*ing acct nine work 21 IbVI jltcr rh(Mnps()n hy succccdincchallenging(csi based on yxir innate problem-?jiving skillsJust answer cich of these sewn id w rt i si ng- re licd prob紀ms, demonstrat ingyour ability(0 think analvtically solve problems crrauvely, andCMTImuntcat

3、cclearlyAll completed entries will (hen be reviewed by our xrcount niunugcnicnt group* 2ndthe best responses could resuk in job offers 2s dssiscnt 2cc 14 4 / / 5 5yonitc hc3iintt2 corimittcc which mustselect a speaker nor a political event, A civilrightsand 2 left wing radicil arc汕 7你如何让委员会形成共识?(he

4、committee.+low do you!2 consensus from 1 his group?4.提出一套你觉得是策略定位聪by J. WStltcr Thompson) th2tdemOE 1st rates smart strategicpositioning 2nd breakthrough3.你带领一个委员会要为某政治性 集会选出一位演说者。你的委员会同 仁中还包括一位民权领袖、一位基本 派布道者、和一位左派基进主义者。leader, a fundamentalist evangelistProvide an example ot: recentadvertising csun

5、paiigr (notnecessarily dcvclopcc；明、 创意执行有突破的最近广告 一定是智威汤逊的作品。（不5 5 / / 5 5creative execution6 6 / / 5 55.假始你能和任何你想要的人共进午餐（死活不论。你会邀谁？为什么？在这顿午餐中你们 会谈什么话题？You mn ask suiyonc youwant (living or dead)out to lunch. Whom you choose and why? What wouldvuu talk about over lunch?Name the one accucnplishmcnt or experience you re most proudof 2nd describe hew it provides a good indicationot your future performance as an account exec业务生涯表现有关。7